Spam

Detalhes da PolĂ­tica
ExperiĂȘncias do Utilizador
Dados

Detalhes da polĂ­tica

REGISTO DE ALTERAÇÕES
Fundamentação Lógica da Política
NĂŁo permitimos conteĂșdos concebidos para enganar, abalar ou induzir os utilizadores em erro para aumentar artificialmente o nĂșmero de visualizaçÔes. Estes conteĂșdos prejudicam a capacidade das pessoas de interagirem genuinamente nas nossas plataformas e podem ameaçar a segurança, a estabilidade e o funcionamento dos nossos serviços. TambĂ©m procuramos evitar tĂĄticas abusivas, como a difusĂŁo de ligaçÔes enganosas para atrair utilizadores inocentes atravĂ©s de funcionalidades ou cĂłdigos enganadores, ou de fazer-se passar por um domĂ­nio de confiança.
O spam online Ă© uma indĂșstria lucrativa. As nossas polĂ­ticas e deteção tĂȘm de evoluir constantemente para se manter a par de tendĂȘncias e tĂĄticas de spam emergentes. Ao tomar medidas para combater o spam, procuramos o equilĂ­brio entre o aumento dos custos para os produtores e distribuidores nas nossas plataformas e a proteção da atividade vibrante e autĂȘntica da nossa comunidade.
NĂŁo permitimos:
  • Publicar, partilhar, interagir com conteĂșdos ou criar contas, Grupos, PĂĄginas, Eventos ou outros ativos, seja manual ou automaticamente, com frequĂȘncias muito altas.
    • Podemos aplicar restriçÔes em contas que estĂŁo a agir com frequĂȘncias mais baixas quando estĂŁo presentes outros indicadores de Spam (por exemplo, publicação de conteĂșdos repetitivos) ou sinais de inautenticidade.
  • Tentar ou vender, comprar ou trocar com sucesso ativos da plataforma, como contas, grupos, pĂĄginas, etc.
  • Tentar ou vender, comprar ou trocar com sucesso privilĂ©gios de sites, como cargos de administrador ou de moderador, ou permissĂŁo para publicar em espaços especĂ­ficos.
  • Tentar ou vender, comprar ou trocar com sucesso conteĂșdos por algo com valor monetĂĄrio, exceto ConteĂșdos de Marca devidamente identificados, conforme definido pela nossa PolĂ­tica Relativa a ConteĂșdos de Marca.
  • Tentar ou vender, comprar ou trocar com sucesso interação, como gostos, partilhas, visualizaçÔes, seguidores, cliques, utilização de hashtags especĂ­ficas, etc. Isto inclui:
    • Oferta de sorteios (ou seja, oferecer a outras pessoas uma possibilidade de ganhar) de dinheiro ou equivalentes a dinheiro em troca de interação (por exemplo, "Qualquer pessoa que goste da minha pĂĄgina habilita-se a ganhar 500 USD").
    • Oferta de algo com valor monetĂĄrio em troca de interação (por exemplo, "Se gostares da minha pĂĄgina, dou-te um iPhone!").
  • Exigir ou alegar que os utilizadores sĂŁo obrigados a interagir com os conteĂșdos (por exemplo, gostar ou partilhar) antes de conseguirem ver ou interagir com os conteĂșdos prometidos.
  • Partilhar aplicaçÔes, domĂ­nios ou URL falsos ou enganadores, incluindo:
    • Camuflagem: a camuflagem Ă© a tentativa de contornar as nossas polĂ­ticas relativas a conteĂșdos ao apresentar intencionalmente diferentes conteĂșdos fora da plataforma, como URL ou aplicaçÔes, aos nossos sistemas de integridade, em comparação com o que Ă© apresentado aos utilizadores.
    • LigaçÔes Enganadoras: conteĂșdos que incluem uma ligação que promete um tipo de conteĂșdos, mas que apresenta algo substancialmente diferente. Isto pode incluir conteĂșdos numa app ou software prometido.
    • Comportamento de redirecionamento enganador: sites que exigem uma ação (por exemplo, captcha, ver anĂșncio, clica aqui) para ver os conteĂșdos esperados da pĂĄgina de destino e o nome do domĂ­nio do URL Ă© alterado apĂłs a ação exigida ser concluĂ­da ou redireciona automaticamente os utilizadores para um domĂ­nio substancialmente diferente sem qualquer ação por parte dos mesmos.
    • Restrição de gostos e partilhas: exigir que os utilizadores interajam (na forma de gostos, partilhas, pedidos para seguir ou qualquer outra forma de interação direcionada para o pĂșblico) para obter acesso a conteĂșdos especĂ­ficos e exclusivos.
    • Funcionalidade enganadora da plataforma: imitar as funcionalidades dos nossos serviços, como imitar angariaçÔes de fundos, sondagens em linha, botĂ”es de reprodução ou o botĂŁo Gosto quando essas funcionalidades nĂŁo existem, de modo a fazer com que o utilizador siga uma ligação.
    • Funcionalidade enganadora da pĂĄgina de destino: sites que tĂȘm uma interface de utilizador enganadora, o que resulta na produção de trĂĄfego acidental (por exemplo, pop-ups/unders, clickjacking, etc.). Isto inclui tĂĄticas como o bloqueio, em que aparecem pop-ups irrelevantes quando uma pessoa tenta sair da pĂĄgina de destino.
    • Usurpação de identidade de pĂĄgina de destino ou domĂ­nio: uma pĂĄgina de destino ou URL fora da plataforma, ou site ou domĂ­nio externo que finge ser uma marca ou serviço respeitĂĄvel atravĂ©s da utilização de um nome, domĂ­nio ou conteĂșdos que incluem gralhas, erros de ortografia ou outros meios para se fazer passar por sites, domĂ­nios ou marcas conhecidas atravĂ©s de uma pĂĄgina de destino semelhante a outro site de confiança.
    • Outras utilizaçÔes enganadoras de URL ou ligaçÔes que sĂŁo substancialmente semelhantes aos mencionados acima.
  • NĂŁo obstante o supramencionado, nĂŁo proibimos:
    • Promoção cruzada que nĂŁo seja acionada por um pagamento a terceiros.
    • TransferĂȘncia de responsabilidades de administração ou moderação de uma pĂĄgina ou um grupo para outro utilizador com base no seu interesse na pĂĄgina ou no grupo, em vez de uma troca de valor.
    • Publicação ou partilha de ConteĂșdos de Marca devidamente identificados.
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users, to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities and can threaten the security, stability and usability of our services. We also aim to prevent people from abusing our platform, products or features to artificially increase viewership or distribute content en masse for commercial gain.
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
We do not allowDo not:
  • Post ing, sharesharing, engageengaging with content or createcreating accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
    • We may place restrictions on accounts that are acting at lower frequencies when other indicators of Spam (e.g., posting repetitive content) or Iinauthenticity are present.
  • Attempting to or successfully selling, buying, or exchanging platform assets, such as accounts, groups, pages, etc.
  • Attempting to or successfully selling, buying, or exchanging site privileges, such as admin or moderator roles, or permission to post in specific spaces.
  • Attempting to or successfully selling, buying, or exchanging content for something of monetary value, except clearly identified Branded Content, as defined by our Branded Content Policy.
  • Attempting to or successfully selling, buying, or exchanging for engagement, such as likes, shares, views, follows, clicks, use of specific hashtags, etc. This includes:
    • Offering giveaways (i.e., offering others a chance to win) of cash or cash equivalents in exchange for engagement. (e.g., “Anyone that likes my page will be entered to win $500”)
    • Offering to provide anything of monetary value in exchange for engagement. (e.g., “If you like my page, I will give you an iPhone!”)
  • Attempt to or successfully sell, buy or exchange site privileges, engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • RequireRequiring or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
  • TheSharing deceptive or misleading use of URLs, domains, or applications defined as including:
    • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.Cloaking is any attempt to circumvent our content policies by intentionally presenting different off-platform content, such as URLs or applications, to our integrity systems versus what is shown to users.
    • Misleading contentLinks: Content containingcontains a link that promises one type of content but delivers something substantially different. This can include content in a promised app or software.
    • Deceptive redirect behavior: Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete , or automatically redirects users to a substantially different domain without any user action. .
    • Like/share-gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to content.Requiring users to engage (in the form of likes, shares, follows, or any other public-facing form of engagement) to gain access to specific, exclusive content.
    • Deceptive platform functionality - Mimicking the features or functionality of our services that do not work, such as mimicking fundraising, in-line polls, play buttons, or the Like button where that functionality does not exist or does not function as expected, in order to get a user to follow a link.
    • Deceptive landing page functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.). This includes tactics like trapping, where irrelevant pop-ups appear when a person attempts to leave the landing page.
    • Typosquatting: An external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
    • Landing page or domain impersonation - An off-platform landing page, URL, or external website or domain that pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known websites, domains or brands using a landing page similar to another, trusted site.
    • And other behaviors that are substantially similar to the above.
    • Other deceptive uses of URLs or links that are substantially similar to the above.
  • Notwithstanding the above, we do not prohibit:
    • Cross promotion that is not triggered by payment to a third party
    • Transferring admin or moderation responsibilities for a page or group to another user based on their interest in the page or group, rather than an exchange of value.
    • Posting or sharing clearly identified Branded Content.
Policy Rationale
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
Do not:
  • Post, share, engage with content or create accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy or exchange site privileges , engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook throughThe deceptive or misleading use of URLs, defined as:
      • Cloaking:Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive redirect behavior:pop-up websites. Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like/share-gating:Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive landing page functionality. Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.).
      • ImpersonationTyposquatting:TheAn external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
      • And other behaviors that are substantially similar to the above.
We are making minor clarifications to the policy to better reflect the types of deceptive links we remove, including deceptive links that lead elsewhere on our family of apps and services.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities, and can threaten the security, stability, and usability of our services. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of commercial spam to prevent false advertising, fraud, and security breaches, all of which detract from people's ability to share and connect. We do not allow people to use misleading or inaccurate information to collect likes, followers, or shares. Âč
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Do not:
  • Artificially increase distribution for financial gain
  • Create or use fake accounts or compromise other people’s accounts to
    • Impersonate or pretend to be a business, organization, public figure, or private individual
    • Attempt to create connections, create content, or message people
  • Restrict access to content by requiring people to like, share, or recommend before viewing
  • Encourage likes, shares, or clicks under false pretenses
  • Maliciously use login credentials or personally identifiable information by:
    • Attempting to gather or share login credentials or personally identifiable information
    • Using another person’s login credentials or personally identifiable information
  • Promise non-existent Facebook features
  • Post, share, engage with content, or create accounts, groups, pages, events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy, or exchange site privileges or product features, such as accounts, admin roles, permission to post, pages, groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policy.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks, or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g., “ Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g., “ Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook through the deceptive or misleading use of URLs, defined as:
      • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive Pop-up websites: Websites that require an action (captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like / Share-Gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive Landing Page Functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (pop-ups/unders, clickjacking, etc.)
      • Impersonation: The website pretends to be a reputable brand or service by using a name, domain, or content featuring typos, misspellings, or other means to impersonate well-known brands (e.g. www.faceb00k.com, www.face_book.com, using a landing page similar to another, trusted site to mislead visitors).
      • And other behaviors that are substantially similar to those listed above.
Âč Previously, our policy on spam in the Community Standards included language about preventing hacking, phishing, and other cybersecurity-related issues. It was confusing to people as these issues did not directly fall under what most people see as “spam”. To clarify this, we have created a separate section for cybersecurity so everyone can see exactly how we enforce against different cyber attacks. Additionally, some of our policies dedicated to fighting spam on the platform have failed to keep pace with evolving methods for combatting spam. This was confusing to users that had content removed for spam. As we continue to enhance our ability to identify and take action against these violations, we updated the language to more accurately reflect our enforcement and provide more clarity to users about the types of behaviors that we consider to be spam.
ExperiĂȘncias do utilizador
Veja alguns exemplos de como a aplicação das regras funciona para as pessoas no Facebook. Estes exemplos incluem uma visualização de como funciona a denĂșncia de algo que pensa que nĂŁo deve estar no Facebook, uma visualização do que acontece quando informam de que desrespeitou os nossos PadrĂ”es da Comunidade e como Ă© o ecrĂŁ de aviso que aparece em certos conteĂșdos.
Nota: estamos sempre a melhorar os nossos processos, pelo que o que vĂȘ aqui pode estar algo desatualizado quando comparado com o que se encontra atualmente em utilização.
EXPERIÊNCIA DO UTILIZADOR
DenĂșncia
EXPERIÊNCIA DO UTILIZADOR
Comunicação apĂłs a denĂșncia
EXPERIÊNCIA DO UTILIZADOR
ExperiĂȘncia de remoção
EXPERIÊNCIA DO UTILIZADOR
EcrĂŁs de aviso
Dados
Consulte o mais recente Relatório de Aplicação dos PadrÔes da Comunidade
Aplicação das regras
As nossas polĂ­ticas sĂŁo iguais globalmente e para todos os utilizadores do Facebook.
Equipas de revisĂŁo
A nossa equipa global de mais de 15 000 revisores trabalha todos os dias para manter as pessoas seguras no Facebook.
Envolvimento das partes interessadas
Especialistas externos, académicos, ONG e criadores de políticas ajudam a elaborar os PadrÔes da Comunidade do Facebook.
Obter ajuda com spam
Saiba o que pode fazer se encontrar conteĂșdos no Facebook que possam infringir os nossos PadrĂ”es da Comunidade.
Aceder ao nosso Centro de Ajuda