Policy details

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Policy Rationale

Our services aim to protect the privacy and personal information of our users. We work hard to safeguard your personal identity and information and we do not allow people to post certain types of personal or confidential information about themselves or of others. We also provide people ways to report imagery that people believe to be in violation of their privacy rights.

We remove content that shares, offers, or solicits personally identifiable information or other private information that could lead to physical or financial harm, including financial, residential, and medical information, as well as private information obtained from illegal sources. We recognize that private information may become publicly available through news coverage, court filings, press releases, or other sources. When that happens, we may allow the information to be posted.

We have additional restrictions for paid content. Although we allow ads that provide a positive user experience by focusing on the product’s or service’s details, we remove ads that exploit users’ personal hardships, appear to make negative or inaccurate characterizations about them, or imply knowledge of sensitive personal information. For more information on our privacy rules for paid content, see our Advertising Standard on Privacy Violations and Personal Attributes.

We do not allow:

Content that shares or asks for private information, either on Facebook or through external links, as follows:

Personally identifiable information (PII)

  • Content sharing Personally Identifiable Information (information that uniquely identifies an individual) of the poster or others. This includes:
    • National identification numbers such as social security numbers (SSN), passport numbers or individual taxpayer identification numbers (ITIN).
    • Government IDs of law enforcement, military or security personnel.
    • Records or official documentation of civil registry information such as marriage, birth, death, name change or gender recognition documents
    • Immigration and work status documents such as green cards, work permits or visas
  • Content asking for Personally Identifiable Information of others

Personal Contact Information

  • Content sharing personal contact information of others, except when made public by the individual or when shared or solicited to promote charitable causes, facilitate finding missing people, animals, or owners of missing objects, or contact a business or service provider (unless it is established that the personal contact information is shared without the consent of the individual).

Financial information.

  • Content sharing or asking for personal financial information about the poster or others, defined as information about a person’s individual financesincluding:
    • Non-public financial records or statements.
    • Bank account numbers with security or pin codes.
    • Digital payment method information with log in details, security or pin codes.
    • Credit or debit card information with validity dates or security pins or codes.
  • Content sharing or asking for non-public financial information of a business or organization, defined as information about a business’ or organization’s finances, except when originally shared by the organization itself (including subsequent shares with the original context intact) or shared through public reporting requirements (for example as required by stock exchanges or regulatory agencies), including:
    • Non-public financial records or statements
    • Bank account numbers accompanied by security or pin codes.
    • Digital payment method information accompanied by log in details, security or pin codes.

Residential information

  • Content sharing full private residential addresses of others, including building name or pins on a map identifying the address (even if the pins are in an off-platform link), except in the following contexts:
  • when shared to promote charitable causes, facilitate finding missing people, animals, or owners of missing objects, or contact a business or service providers
  • when the residence is an official residence or embassy provided to a high-ranking public official
  • Content sharing partial private residential addresses of others (except when the residence is an official residence or embassy provided to a high-ranking public official):
  • When shared in the context of organizing protests or surveillance of the resident and the location of the residence is identified by any one of the following:
  • Street
  • City or neighborhood (only for cities with fewer than 50,000 residents)
  • Postal code
  • GPS pins or pins on a map identifying any of these (even if the pins are in an off-platform link)
  • Imagery that displays the external view of private residences if all of the following conditions apply:
  • The residence is a single-family home, or the resident's unit number/building name is identified in the image/caption.
  • The location of the residence is identified by any one of the following:
  • Street
  • City or neighborhood (only for cities with fewer than 50,000 residents)
  • Postal code
  • GPS pins or pins on a map identifying any of these (even if the pins are in an off-platform link)
  • The content identifies the resident(s).
  • Either that resident objects to the exposure of their private residence, or there is context of organizing protests against the resident.
  • The imagery of the residence is not being shared because the residence is the focus of a news story (except when shared in the context of organizing protests against the resident)
  • Content asking for private residential information of others (except when the residence is an official residence or embassy provided to a high-ranking public official)
  • Content asking for location of safe houses or exposes information about safe houses by sharing any of the below (except when the safe house is actively promoting information about their facility)
  • Actual address (Note: "Post Box only" is allowed)
  • Images of the safe house
  • Identifiable city/neighborhood of the safe house
  • Information exposing the identity of the safe house residents
For the following Community Standards, we require additional information and/or context to enforce:

  • Depictions of Individuals & Medical Facilities, defined as content that displays an individual in a medical or health facility or a private individual or minor entering or exiting a medical or health facility, and is reported by:
    • The person in the image
    • A representative of the person in the image
    • The medical or health facility with care responsibilities for the person in the image, or
    • The medical or health facility that employs the person in the image
  • Source material that purports to reveal nonpublic information relevant to an election shared as part of a foreign government influence operation.
    • We remove reporting on such a leak by state-controlled media entities from the country behind the leak.

User experiences

See some examples of what enforcement looks like for people on Facebook, such as: what it looks like to report something you don’t think should be on Facebook, to be told you’ve violated our Community Standards and to see a warning screen over certain content.

Note: We’re always improving, so what you see here may be slightly outdated compared to what we currently use.

Reporting
1
Universal entry point

We have an option to report, whether it’s on a post, a comment, a story, a message or something else.

2
Get started

We help people report things that they don’t think should be on our platform.

3
Select a problem

We ask people to tell us more about what’s wrong. This helps us send the report to the right place.

4
Check your report

Make sure the details are correct before you click Submit. It’s important that the problem selected truly reflects what was posted.

5
Report submitted

After these steps, we submit the report. We also lay out what people should expect next.

6
More options

We remove things if they go against our Community Standards, but you can also Unfollow, Block or Unfriend to avoid seeing posts in future.

Post-report communication
1
Update via notifications

After we’ve reviewed the report, we’ll send the reporting user a notification.

2
More detail in the Support Inbox

We’ll share more details about our review decision in the Support Inbox. We’ll notify people that this information is there and send them a link to it.

3
Appeal option

If people think we got the decision wrong, they can request another review.

4
Post-appeal communication

We’ll send a final response after we’ve re-reviewed the content, again to the Support Inbox.

Takedown experience
1
Immediate notification

When someone posts something that doesn't follow our rules, we’ll tell them.

2
Additional context

We’ll also address common misperceptions and explain why we made the decision to enforce.

3
Policy Explanation

We’ll give people easy-to-understand explanations about the relevant rule.

4
Option for review

If people disagree with the decision, they can ask for another review and provide more information.

5
Final decision

We set expectations about what will happen after the review has been submitted.

Warning screens
1
Warning screens in context

We cover certain content in News Feed and other surfaces, so people can choose whether to see it.

2
More information

In this example, we give more context on why we’ve covered the photo with more context from independent fact-checkers

Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.

Get help with privacy violations

Learn what you can do if you see something on Facebook that goes against our Community Standards.