Policy details

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CHANGE LOG

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Policy Rationale

We care deeply about the safety of the people who use our apps. We regularly consult with experts in suicide, self-injury and eating disorders to help inform our policies and enforcement, and we work with organizations around the world to provide assistance to people in distress.

While we do not allow people to intentionally or unintentionally celebrate or promote suicide, self-injury or eating disorders, we do allow people to discuss these topics because we want our services to be a space where people can share their experiences, raise awareness about these issues, and seek support from one another.

We remove any content that encourages suicide, self-injury or eating disorders, including fictional content such as memes or illustrations, and any self-injury content which is graphic, regardless of context. We also remove content that mocks victims or survivors of suicide, self-injury or eating disorders, as well as real time depictions of suicide or self-injury. Content about recovery from suicide, self-injury or eating disorders that is allowed, but may contain imagery that could be upsetting (such as a healed scar) is placed behind a sensitivity screen.

When people post or search for suicide, self-injury or eating disorders related content, we will direct them to local organizations that can provide support and if our Community Operations team is concerned about immediate harm we will contact local emergency services to get them help. For more information, visit the Facebook Safety Center.

With respect to live content, experts have told us that if someone is saying they intend to attempt suicide on a livestream, we should leave the content up for as long as possible because the longer someone is talking to a camera, the more opportunity there is for a friend or family member to call emergency services.However, to minimize the risk of others being negatively impacted by viewing this content, we will stop the livestream at the point at which the threat turns into an attempt. As mentioned above, in any case, we will contact emergency services if we identify someone is at immediate risk of harming themselves.

Do not post:
Content that promotes, encourages, coordinates, or provides instructions for suicide, self-injury, or eating disorders.
  • Content that depicts graphic suicide, self-injury, and eating disorder imagery
  • Content depicting a person who engaged in a suicide attempt or death by suicide
  • Content that focuses on depiction of ribs, collar bones, thigh gaps, hips, concave stomach, or protruding spine or scapula when shared together with terms associated with eating disorders
  • Content that contains instructions for drastic and unhealthy weight loss when shared together with terms associated with eating disorders
  • Content that mocks victims or survivors of suicide, self-injury or eating disorders who are either publicly known or implied to have experienced suicide or self-injury
  • Imagery depicting body modification (e.g., tattoo, piercing, scarification, self-flagellation, etc.) when shared in a suicide or self-injury context
For the following content, we include a warning screen so that people are aware the content may be sensitive. We also limit the ability to view the content to adults, ages 18 and older:
  • Photos or videos depicting a person who engaged in euthanasia/assisted suicide in a medical setting.
For the following content, we include a label so that people are aware the content may be sensitive:
  • Content that depicts older instances of self-harm such as healed cuts or other non-graphic self-injury imagery in a self-injury, suicide or recovery context.
  • Content that depicts ribs, collar bones, thigh gaps, hips, concave stomach, or protruding spine or scapula in a recovery context.
We provide resources to people who post written or verbal admissions of engagement in self injury, including:
  • Suicide.
  • Euthanasia/assisted suicide.
  • Self-harm.
  • Eating disorders.
  • Vague, potentially suicidal statements or references (including memes or stock imagery about sad mood or depression) in a suicide or self-injury context.
For the following Community Standards, we require additional information and/or context to enforce:

  • We may remove suicide notes when we have confirmation of a suicide or suicide attempt. We try to identify suicide notes using several factors, including but not limited to:

User experiences

See some examples of what enforcement looks like for people on Facebook, such as: what it looks like to report something you don’t think should be on Facebook, to be told you’ve violated our Community Standards and to see a warning screen over certain content.

Note: We’re always improving, so what you see here may be slightly outdated compared to what we currently use.

Data
Prevalence

Percentage of times people saw violating content

Content actioned

Number of pieces of violating content we took action on

Proactive rate

Percentage of violating content we found before people reported it

Appealed content

Number of pieces of content people appealed after we took action on it

Restored content

Number of pieces of content we restored after we originally took action on it

Prevalence

Percentage of times people saw violating content

Content actioned

Number of pieces of violating content we took action on

Proactive rate

Percentage of violating content we found before people reported it

Appealed content

Number of pieces of content people appealed after we took action on it

Restored content

Number of pieces of content we restored after we originally took action on it

Reporting
1
Universal entry point

We have an option to report, whether it's on a post, comment, story, message, profile or something else.

2
Get started

We help people report things that they don’t think should be on our platform.

3
Select a problem

We ask people to tell us more about what’s wrong. This helps us send the report to the right place.

4
Check your report

Make sure the details are correct before you click Submit. It’s important that the problem selected truly reflects what was posted.

5
Report submitted

After these steps, we submit the report. We also lay out what people should expect next.

6
More options

We remove things if they go against our Community Standards, but you can also Unfollow, Block or Unfriend to avoid seeing posts in future.

Post-report communication
1
Update via notifications

After we’ve reviewed the report, we’ll send the reporting user a notification.

2
More detail in the Support Inbox

We’ll share more details about our review decision in the Support Inbox. We’ll notify people that this information is there and send them a link to it.

3
Appeal option

If people think we got the decision wrong, they can request another review.

4
Post-appeal communication

We’ll send a final response after we’ve re-reviewed the content, again to the Support Inbox.

Takedown experience
1
Immediate notification

When someone posts something that doesn't follow our rules, we’ll tell them.

2
Additional context

We’ll also address common misperceptions and explain why we made the decision to enforce.

3
Policy Explanation

We’ll give people easy-to-understand explanations about the relevant rule.

4
Option for review

If people disagree with the decision, they can ask for another review and provide more information.

5
Final decision

We set expectations about what will happen after the review has been submitted.

Warning screens
1
Warning screens in context

We cover certain content in News Feed and other surfaces, so people can choose whether to see it.

2
More information

In this example, we give more context on why we’ve covered the photo with more context from independent fact-checkers

Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.

Get help with suicide and self-injury

Learn what you can do if you see something on Facebook that goes against our Community Standards.