Spam

Détails de la politique
Expériences d’utilisation
Données

Détails de la politique

CHANGELOG
Justification de la Politique
Nous n’autorisons pas le contenu conçu pour tromper, induire en erreur ou perturber les utilisateurs dans le but d’augmenter artificiellement le nombre de vues. Ce contenu empêche les utilisateurs d’interagir de façon authentique sur nos plateformes et peut menacer la sécurité, la stabilité et l’utilisation de nos services. Nous nous attachons également à prévenir les tactiques abusives comme la publication de liens fallacieux destinés à attirer les utilisateurs vers des fonctionnalités ou codes trompeurs, ou à se faire passer pour un domaine de confiance.
Le spam en ligne constitue une activité lucrative. Nos politiques et systèmes de détection doivent évoluer en permanence pour conserver une longueur d’avance sur les nouvelles tendances et stratégies liées au spam. Les mesures que nous prenons pour combattre le spam sont le compromis que nous avons trouvé entre l’augmentation des coûts pour les producteurs et distributeurs sur nos plateformes, d’une part, et la protection de l’activité authentique et pleine de vie de notre communauté, d’autre part.
Nous n’autorisons pas :
  • De publier, de partager, de prendre part, manuellement ou automatiquement, à du contenu ou de créer des comptes, groupes, pages, évènements ou autres éléments, à des fréquences très élevées.
    • Nous pouvons restreindre des comptes pour lesquels la fréquence de ces actions est moindre, si d’autres indicateurs de spam ou d’autres signaux d’inauthenticité sont présents (p. ex. le fait de publier du contenu répétitif).
  • De tenter de vendre, d’acheter ou d’échanger des actifs de plateforme comme des comptes, des groupes, des pages, etc. ou d’y parvenir.
  • De tenter de vendre, d’acheter ou d’échanger des privilèges du site, comme des rôles d’admin ou de modérateur ou des autorisations de publier dans des espaces spécifiques, ou d’y parvenir.
  • De tenter de vendre, d’acheter ou d’échanger du contenu en échange de quelque chose ayant une valeur monétaire, sauf le contenu de marque clairement identifié et défini dans notre Politique de contenu de marque, ou d’y parvenir.
  • De tenter de vendre, d’acheter ou d’échanger des interactions, comme les j’aime, les partages, les vues, les suivis, les clics ou l’utilisation de certains hashtags, etc. ou d’y parvenir. Ceci inclut :
    • Proposer des concours (c.-à-d. offrir la chance de gagner quelque chose) permettant de gagner de l’argent ou un équivalent en échange d’interactions (p. ex. « Aimez ma page et tentez de remporter 500 € »)
    • Proposer de fournir quelque chose ayant une valeur monétaire en échange d’interactions (p. ex. « Si vous aimez ma page, je vous offre un iPhone ! »)
  • Exiger ou réclamer que les utilisateurs interagissent avec du contenu (par exemple, aimer, partager) avant de pouvoir voir ou interagir avec le contenu promis
  • Partager des applications, des domaines ou des liens mensongers ou trompeurs, notamment :
    • Masquage: Le masquage représente toute tentative de contourner nos politiques sur le contenu en présentant volontairement à nos systèmes d’intégrité un contenu différent en dehors de la plateforme, comme des URL ou des applications, de ce qui est montré aux utilisateurs.
    • Liens trompeurs : Contenu qui inclut un lien promettant un type de contenu, mais qui fournit quelque chose de considérablement différent. Cela peut inclure du contenu dans une application promise ou dans un logiciel promis.
    • Réorientation trompeuse : Sites Web qui nécessitent une action (par exemple, captcha, regarder une pub, cliquer quelque part) afin de voir le contenu de la page de destination attendue et dont le nom de domaine de l’URL change après réalisation de l’action nécessaire, ou qui redirigent automatiquement les utilisateurs vers un domaine significativement différent sans aucune action de leur part.
    • Obligation d’aimer/de partager : Demander aux utilisateurs de réaliser des actions (sous la forme de J’aime, de partages, de suivis, ou toute autre forme d’interactions publiques) afin d’accéder à un contenu exclusif spécifique.
    • Fonctionnalité de plateforme trompeuse : Imiter les fonctions et fonctionnalités de nos services, comme imiter une cagnotte, un sondage, un bouton lire ou le bouton J’aime lorsque cette fonctionnalité n’existe pas ou ne fonctionne pas comme prévu, pour que l’utilisateur suive un lien.
    • Fonctionnalité de page de destination trompeuse : Les sites Web dont l’interface utilisateur est trompeuse, ce qui entraîne la génération accidentelle de trafic (par exemple, pop-ups/unders, détournement de clics, etc.). Cela inclut des tactiques telles que les pièges de navigateur, où des pop-ups non pertinents apparaissent lorsqu’une personne tente de quitter la page de destination.
    • Usurpation d’identité d’une page de destination ou d’un domaine : Une page de destination en dehors de la plateforme, une URL, ou un site Web ou un domaine externe qui prétend être une marque ou un service honorable en utilisant un nom, un domaine ou du contenu comprenant des fautes de frappe, d’orthographe ou un autre moyen pour usurper l’identité de sites Web, de domaines ou de marques bien connus en utilisant une page de destination similaire à un autre site Web fiable.
    • D’autres utilisations trompeuses de liens ou d’URL substantiellement similaires à ce qui est décrit ci-dessus.
  • Nonobstant ce qui précède, nous autorisons :
    • La promotion croisée qui n’est pas déclenchée par le paiement à un tiers
    • Le transfert des responsabilités d’admin ou de modérateur d’une page ou d’un groupe à un autre utilisateur en fonction de ses intérêts pour la page ou le groupe, et pas en échange de valeur
    • La publication ou le partage de contenu de marque clairement identifié
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users, to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities and can threaten the security, stability and usability of our services. We also aim to prevent people from abusing our platform, products or features to artificially increase viewership or distribute content en masse for commercial gain.
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
We do not allowDo not:
  • Post ing, sharesharing, engageengaging with content or createcreating accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
    • We may place restrictions on accounts that are acting at lower frequencies when other indicators of Spam (e.g., posting repetitive content) or Iinauthenticity are present.
  • Attempting to or successfully selling, buying, or exchanging platform assets, such as accounts, groups, pages, etc.
  • Attempting to or successfully selling, buying, or exchanging site privileges, such as admin or moderator roles, or permission to post in specific spaces.
  • Attempting to or successfully selling, buying, or exchanging content for something of monetary value, except clearly identified Branded Content, as defined by our Branded Content Policy.
  • Attempting to or successfully selling, buying, or exchanging for engagement, such as likes, shares, views, follows, clicks, use of specific hashtags, etc. This includes:
    • Offering giveaways (i.e., offering others a chance to win) of cash or cash equivalents in exchange for engagement. (e.g., “Anyone that likes my page will be entered to win $500”)
    • Offering to provide anything of monetary value in exchange for engagement. (e.g., “If you like my page, I will give you an iPhone!”)
  • Attempt to or successfully sell, buy or exchange site privileges, engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • RequireRequiring or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
  • TheSharing deceptive or misleading use of URLs, domains, or applications defined as including:
    • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.Cloaking is any attempt to circumvent our content policies by intentionally presenting different off-platform content, such as URLs or applications, to our integrity systems versus what is shown to users.
    • Misleading contentLinks: Content containingcontains a link that promises one type of content but delivers something substantially different. This can include content in a promised app or software.
    • Deceptive redirect behavior: Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete , or automatically redirects users to a substantially different domain without any user action. .
    • Like/share-gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to content.Requiring users to engage (in the form of likes, shares, follows, or any other public-facing form of engagement) to gain access to specific, exclusive content.
    • Deceptive platform functionality - Mimicking the features or functionality of our services that do not work, such as mimicking fundraising, in-line polls, play buttons, or the Like button where that functionality does not exist or does not function as expected, in order to get a user to follow a link.
    • Deceptive landing page functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.). This includes tactics like trapping, where irrelevant pop-ups appear when a person attempts to leave the landing page.
    • Typosquatting: An external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
    • Landing page or domain impersonation - An off-platform landing page, URL, or external website or domain that pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known websites, domains or brands using a landing page similar to another, trusted site.
    • And other behaviors that are substantially similar to the above.
    • Other deceptive uses of URLs or links that are substantially similar to the above.
  • Notwithstanding the above, we do not prohibit:
    • Cross promotion that is not triggered by payment to a third party
    • Transferring admin or moderation responsibilities for a page or group to another user based on their interest in the page or group, rather than an exchange of value.
    • Posting or sharing clearly identified Branded Content.
Policy Rationale
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
Do not:
  • Post, share, engage with content or create accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy or exchange site privileges , engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook throughThe deceptive or misleading use of URLs, defined as:
      • Cloaking:Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive redirect behavior:pop-up websites. Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like/share-gating:Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive landing page functionality. Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.).
      • ImpersonationTyposquatting:TheAn external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
      • And other behaviors that are substantially similar to the above.
We are making minor clarifications to the policy to better reflect the types of deceptive links we remove, including deceptive links that lead elsewhere on our family of apps and services.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities, and can threaten the security, stability, and usability of our services. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of commercial spam to prevent false advertising, fraud, and security breaches, all of which detract from people's ability to share and connect. We do not allow people to use misleading or inaccurate information to collect likes, followers, or shares. ¹
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Do not:
  • Artificially increase distribution for financial gain
  • Create or use fake accounts or compromise other people’s accounts to
    • Impersonate or pretend to be a business, organization, public figure, or private individual
    • Attempt to create connections, create content, or message people
  • Restrict access to content by requiring people to like, share, or recommend before viewing
  • Encourage likes, shares, or clicks under false pretenses
  • Maliciously use login credentials or personally identifiable information by:
    • Attempting to gather or share login credentials or personally identifiable information
    • Using another person’s login credentials or personally identifiable information
  • Promise non-existent Facebook features
  • Post, share, engage with content, or create accounts, groups, pages, events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy, or exchange site privileges or product features, such as accounts, admin roles, permission to post, pages, groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policy.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks, or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g., “ Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g., “ Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook through the deceptive or misleading use of URLs, defined as:
      • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive Pop-up websites: Websites that require an action (captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like / Share-Gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive Landing Page Functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (pop-ups/unders, clickjacking, etc.)
      • Impersonation: The website pretends to be a reputable brand or service by using a name, domain, or content featuring typos, misspellings, or other means to impersonate well-known brands (e.g. www.faceb00k.com, www.face_book.com, using a landing page similar to another, trusted site to mislead visitors).
      • And other behaviors that are substantially similar to those listed above.
¹ Previously, our policy on spam in the Community Standards included language about preventing hacking, phishing, and other cybersecurity-related issues. It was confusing to people as these issues did not directly fall under what most people see as “spam”. To clarify this, we have created a separate section for cybersecurity so everyone can see exactly how we enforce against different cyber attacks. Additionally, some of our policies dedicated to fighting spam on the platform have failed to keep pace with evolving methods for combatting spam. This was confusing to users that had content removed for spam. As we continue to enhance our ability to identify and take action against these violations, we updated the language to more accurately reflect our enforcement and provide more clarity to users about the types of behaviors that we consider to be spam.
Expériences d’utilisation
Découvrez quelques exemples d’une mise en application pour les utilisateurs de Facebook : le signalement d’un élément qui, selon vous, n’a pas sa place sur Facebook, la réception d’une notification selon laquelle vous avez enfreint nos Standards de la communauté, ou encore un écran d’avertissement sur un contenu donné.
Remarque : Nous nous améliorons en permanence : ce que vous voyez ici peut ne pas correspondre à la version actuelle.
EXPÉRIENCE UTILISATEUR
Signalement
EXPÉRIENCE UTILISATEUR
Communication post-rapport
EXPÉRIENCE UTILISATEUR
Retrait
EXPÉRIENCE UTILISATEUR
Écrans d’avertissement
Données
Consultez notre dernier Rapport d’application des Standards de la communauté.
Mise en application
Nous appliquons les mêmes politiques dans le monde entier, pour chaque utilisateur de Facebook.
Équipes de révision
Notre équipe internationale compte plus de 15 000 examinateurs qui mettent chaque jour tout en œuvre pour protéger les utilisateurs de Facebook.
Dialogue avec les parties prenantes
Des spécialistes externes, des universitaires, des ONG et des responsables politiques contribuent à l’élaboration des Standards de la communauté Facebook.
Obtenir de l’aide sur le spam
Découvrez ce que vous pouvez faire si vous voyez quelque chose sur Facebook qui va à l’encontre de nos Standards de la communauté.
Consulter les pages d’aide