Community Standards
Policies that outline what is and isn't allowed on our apps.
Meta Advertising Standards
Policies for ad content and business assets.
Other policies
Other policies that apply to Meta technologies.
How Meta improves
How we update our policies, measure results, work with others, and more.
Age-Appropriate Content
Explore how we help teens have safe, positive experiences on Facebook and Instagram.
Our Approach To Dangerous Organizations and Individuals
How we approach dangerous organizations and individuals.
Our approach to the opioid epidemic
How we support communities in the face of the opioid epidemic.
Our approach to elections
How we help prevent interference, empower people to vote and more.
Our approach to misinformation
How we work with independent fact-checkers, and more, to identify and take action on misinformation.
Our approach to newsworthy content
How we assess content for newsworthiness.
Our approach to Facebook Feed ranking
How we reduce problematic content in News Feed.
Our approach to explaining ranking
How we build AI systems.
Content Library and Content Library API
Comprehensive access to public data from Facebook and Instagram
Ad Library tools
Comprehensive and searchable database of all ads currently running across Meta technologies
Other research tools and datasets
Additional tools for in-depth research on Meta technologies and programs
Community Standards Enforcement Report
Quarterly report on how well we're doing at enforcing our policies on the Facebook app and Instagram.
Intellectual Property
Report on how well we're helping people protect their intellectual property.
Government Requests for User Data
Report on government request for people's data.
Content Restrictions Based on Local Law
Report on when we restrict content that's reported to us as violating local law.
Internet Disruptions
Report on intentional internet restrictions that limit people's ability to access the internet.
Widely Viewed Content Report
Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter.
Regulatory and Other Transparency Reports
Download current and past regulatory reports for Facebook and Instagram.
Financial and Insurance Products and Services
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
Jul 19, 2024
Oct 20, 2022
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older and must not directly request the input of any personally identifiable information or certain types of financial information .
Advertisers promoting financial products and services must demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Advertisers can run ads that promote credit cards, loans or insurance services as long as they only target people 18 years or older and don’t request any personally identifiable information or certain types of financial information.
Advertisers may be required to be licensed in the country they are targeting if they wish to run ads for financial products or services. Meta may review any relevant licensing or otherwise confirm such advertisers’ authorization to run such ads.
Advertisers are required to comply with all applicable laws and regulations, including any licensing or disclosure requirements.
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
- Only target people 18 years or older
- Don’t request any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numbers
- Provide disclosures as required by law
Authorization: Targeting some countries with a financial product or service ad requires a license from the relevant regulatory authorities. If that is the case, advertisers will have to demonstrate they have the appropriate authorization, which may be subject to review by Meta.
Financial products and services that may require a license include but are not limited to:
- Insurance products
- Mortgages
- Loans (long and short-term)
- Investment products and opportunities
- Credit card applications
Advertisers can run the following types of ads without authorization or the restrictions above:
- Brand ads for banks or insurance companies
- Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
- Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
- Ads that only mention a financial service or product without the ability to obtain or connect with that product/service
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.
