Policy details

Change log

CHANGE LOG

Change log

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Policy Rationale

We understand that people have different sensitivities with regard to graphic and violent imagery. To protect users from such content, we remove the most graphic content and add warning labels to other graphic content so that people are aware it may be sensitive or disturbing before they click through. We may also restrict the ability for users under 18 to view such content (or “age-gate” the content).

We recognize that users may share content in order to shed light on or condemn acts such as human rights abuses or armed conflict. Our policies consider when content shared in this context and allow room for discussion and awareness raising accordingly.

In ads, we provide additional protections. For example, content that has been deemed sensitive or disturbing is not eligible to run in ads. We also prohibit ads from including images and videos that are shocking, gruesome, or otherwise sensational.

Do not post:

Imagery of people

Videos of people, living or deceased, in non-medical contexts, depicting:

  • Dismemberment.
  • Visible innards, such as exposed organs, bones, or muscle tissue on living or deceased persons;
  • Burning or charred persons; or
  • Throat-slitting.

Live-streams of capital punishments.

Sadistic Remarks

Sadistic remarks are commentary – such as captions or comments – expressing joy or pleasure from the suffering or humiliation of people or animals.

We remove

  • Sadistic remarks made toward imagery (both videos and still images) that otherwise receives a warning screen under this policy, advising people that the content may be disturbing; unless the imagery depicts acts of self-defense (e.g., video of someone defending themselves from armed robbery) or is in a medical context (e.g., an image of medical professionals performing surgery).
  • Sadistic remarks made towards the following imagery that otherwise receives a warning screen under this policy advising people it may be sensitive:
    • Imagery depicting a person’s violent death or life threatening event when the act of violence is committed by uniformed personnel performing a police function;
    • Imagery depicting acts of brutality (e.g., acts of violence or lethal threats on forcibly restrained subjects) by uniformed personnel performing a police function;
    • Imagery depicting fetuses and babies outside of the womb that are deceased;
  • Explicit sadistic remarks made towards the suffering of animals depicted in imagery, and imagery depicting animals going from live to dead.
  • Offering or soliciting imagery that is deleted or receives a warning screen under this policy, when accompanied by sadistic remarks.
For the following content, we include a warning screen so that people are aware the content may be disturbing. We also limit the ability to view the content to adults, ages 18 and older:

Imagery of people

Videos of people, living or deceased, in medical contexts depicting:

  • Dismemberment.
  • VIsible innards, such as exposed organs, bones, or muscle tissue on living or deceased persons;
  • Burning or charred persons, including in contexts of cremation; or
  • Throat-slitting.

Still images of people, living or deceased, depicting:

  • Dismemberment.
  • Visible innards, such as exposed organs, bones, or muscle tissue on living or deceased persons;
  • Burning or charred persons; or
  • Throat-slitting.

Imagery (both videos and still images) depicting a persons’ violent death (including their moment of death or the aftermath) or a person experiencing a life threatening event (such as being struck by a car, falling from a great height, or experiencing other possibly-fatal physical injury).

Imagery depicting capital punishment of a person (excluding live-streams).

Imagery depicting acts of brutality (e.g., acts of violence or lethal threats on forcibly restrained subjects) committed against a person or group of people.

Imagery depicting non-medical foreign objects (e.g., knives, nails, or other metal objects) piercing a person’s skin.

Imagery depicting a person’s broken, bleeding teeth, removed teeth where blood is present; or the insertion of foreign objects into the teeth or gums.

Imagery of animals

Any imagery of animals, still living or going from live to dead, – depicting dismemberment, visible innards, burning or charring, or being boiled alive.

Any imagery of animals, when there are visible innards or dismemberment of non-regenerating body parts, unless in the wild.

For the following content, we include a label so that people are aware the content may be sensitive:

Imagery of people

Imagery (both videos and still images) depicting non-medical foreign objects (e.g., knives, nails, or other metal objects) piercing a person’s skin in a religious or cultural context.

Imagery depicting visible innards in a birthing context.

Imagery depicting a person’s violent death or life threatening event when the act of violence is committed by uniformed personnel performing a police function.

Imagery depicting acts of brutality (e.g., acts of violence or lethal threats on forcibly restrained subjects) by uniformed personnel performing a police function.

Imagery depicting fetuses and babies outside of the womb that are deceased, unless another person is present in the image.

Imagery, in a medical context, depicting a person’s broken, bleeding teeth, removed teeth where blood is present; or the insertion of foreign objects into the teeth or gums.

Imagery of animals

Imagery depicting already-dead animals, if there is dismemberment, visible innards, burning or charring, or where blood is present.

Imagery depicting animals going from live to dead if there is no dismemberment, or visible innards, burning or charring, or boiling alive.

Imagery depicting people committing acts of brutality (e.g., acts of violence or lethal threats on forcibly restrained subjects) on living animals.

For the following Community Standards, we require additional information and/or context to enforce:

We remove:

Imagery depicting the violent death of someone when a family member of the deceased requests its removal.

Video which includes audio, but not a visual depiction, of a person’s violent death when the person’s death is confirmed by law enforcement record, death certificate, Trusted Partner report, or media report and a family member of the deceased requests its removal.

Video of charred or burning humans in the context of self-immolation as an act of protest.

User experiences

See some examples of what enforcement looks like for people on Facebook, such as: what it looks like to report something you don’t think should be on Facebook, to be told you’ve violated our Community Standards and to see a warning screen over certain content.

Note: We’re always improving, so what you see here may be slightly outdated compared to what we currently use.

Data
Prevalence

Percentage of times people saw violating content

Content actioned

Number of pieces of violating content we took action on

Proactive rate

Percentage of violating content we found before people reported it

Appealed content

Number of pieces of content people appealed after we took action on it

Restored content

Number of pieces of content we restored after we originally took action on it

Prevalence

Percentage of times people saw violating content

Content actioned

Number of pieces of violating content we took action on

Proactive rate

Percentage of violating content we found before people reported it

Appealed content

Number of pieces of content people appealed after we took action on it

Restored content

Number of pieces of content we restored after we originally took action on it

Reporting
1
Universal entry point

We have an option to report, whether it’s on a post, a comment, a story, a message or something else.

2
Get started

We help people report things that they don’t think should be on our platform.

3
Select a problem

We ask people to tell us more about what’s wrong. This helps us send the report to the right place.

4
Check your report

Make sure the details are correct before you click Submit. It’s important that the problem selected truly reflects what was posted.

5
Report submitted

After these steps, we submit the report. We also lay out what people should expect next.

6
More options

We remove things if they go against our Community Standards, but you can also Unfollow, Block or Unfriend to avoid seeing posts in future.

Post-report communication
1
Update via notifications

After we’ve reviewed the report, we’ll send the reporting user a notification.

2
More detail in the Support Inbox

We’ll share more details about our review decision in the Support Inbox. We’ll notify people that this information is there and send them a link to it.

3
Appeal option

If people think we got the decision wrong, they can request another review.

4
Post-appeal communication

We’ll send a final response after we’ve re-reviewed the content, again to the Support Inbox.

Takedown experience
1
Immediate notification

When someone posts something that doesn't follow our rules, we’ll tell them.

2
Additional context

We’ll also address common misperceptions and explain why we made the decision to enforce.

3
Policy Explanation

We’ll give people easy-to-understand explanations about the relevant rule.

4
Option for review

If people disagree with the decision, they can ask for another review and provide more information.

5
Final decision

We set expectations about what will happen after the review has been submitted.

Warning screens
1
Warning screens in context

We cover certain content in News Feed and other surfaces, so people can choose whether to see it.

2
More information

In this example, we give more context on why we’ve covered the photo with more context from independent fact-checkers

Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.

Get help with violent and graphic content

Learn what you can do if you see something on Facebook that goes against our Community Standards.