Widely Viewed Content Report: What People See on Facebook

Q1 2024 report

Table of Contents

Introduction

The Widely Viewed Content Report aims to provide more transparency and context about what people are seeing on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States. We provide insights into the various content types that appear on Feed to help people better understand our distribution systems and how they influence the content people see on Facebook. We plan to expand the scope of this report in future iterations. It will continue to appear in conjunction with our quarterly Community Standards Enforcement Report.

A few things to note:

  • Context on the report’s methodology and additional information that may help you understand this report can be found in our Companion Guide. A summary of changes in each report can also be found in our Changes, Corrections and Adjustments page. An archive of prior reports can be found here.

  • This report shares data on views and viewers of content in Feed, including recommended content, seen in the United States between 2024-01-01 and 2024-03-31 (referred to as “Q1 2024” in this report). All data and statistics in this report adhere to these parameters.

  • This report doesn’t include ads or content viewed outside of Feed, like on Watch, Marketplace or other places within the app. All data and statistics in this report adhere to these parameters. You can read more about our data inclusion and exclusion methodology in the Companion Guide.

  • The view and viewer counts in this report are based on views on both public and private content. However, the tables highlighting our top content may include content which was publicly available but subsequently removed by the original content creator or by Facebook, or whose audience has changed. To respect privacy, we won’t display the original content, but will instead leave a placeholder and share whether it was a Facebook or user-initiated change.

  • Due to rounding, some totals included in the report may not equal the sum of the separate figures.

  • Given Facebook's size, it may be difficult to interpret the scale of content views in this report. To help, at the beginning of the domains, links, Pages and posts sections we share data to help contextualize how widely the content was viewed. As an example, you can see in the chart below that the content seen by the most people — as described in this report — still comprise only a small portion of the total number of content views, because, given the customized nature of Feed, most of what people see on Facebook is uniquely personalized.

Posts with the most Feed content viewers in the US during Q1 2024 represented only a small fraction of all Feed content views in the US.

Report terminology:

Here are some terms found in the report, and Companion Guide, and what they mean:

Content View

is what is counted whenever a piece of content appears in Feed. If there are multiple pieces of content in a post, the view is assigned to the post.

Content Viewer

is an account who viewed a piece of content on Feed. This metric is estimated.

Domain

refers to the name of a website. A domain name is a unique name that identifies a website. For example, the domain name of Facebook is "facebook.com."

Subdomain

refers to a domain that is part of a larger domain. For example, Facebook’s mobile site "m.facebook.com" is a subdomain of "facebook.com."

Link

refers to a web address that leads to a specific webpage. Note that all links must contain a domain, but sometimes links are just the domain itself. For example, facebook.com is Facebook's homepage as well as its domain. For this reason it may appear that domains are included in the link section of the report, when in fact these are links that contain only domains. The report does not consider email addresses to be links.

Feed

is the constantly updating list of posts in the middle of a user’s home page which includes status updates, photos, videos, links, app activity and interactions from people, Pages and Groups.

Organic Content

refers to any post that is not an advertisement. If content received views both as organic content and as an ad, we will count the organic view but not the views on the ad.

Page

refers to public entities created by businesses, brands, celebrities, creators, media outlets and more.

Posts with a link

is any post that has an external link included in it.

Connected Content

refers to content in someone’s Feed from people they have added as a friend, Groups they have joined, or Pages they have followed.

Unconnected Content

refers to content in someone’s Feed that did not come from friends, Pages people followed, or Groups that they were a part of. Recommended content is unconnected.

Ads

refers to content that gained some or all of its distribution using one of Facebook’s advertising tools.

What a typical Feed looks like

By far, the most common experience in Feed for people in the US is to see posts without links, from their friends, or from Groups they’ve joined.

Where posts in Feed come from

In Q1 2024, 60.2% of views came from posts shared by people’s friends, from Groups people had joined, or Pages they had followed (see breakdown below). Of the remaining 39.8% of Feed content views in the US during Q1 2024, 26.7% came from in Feed recommendations, which show people content from sources they are not connected to, but we think they might be interested in; we refer to this content as ‘unconnected posts’. The last 13.1% came from less common products, such as Events, and logging discrepancies.

Organic Feed content views in the US during Q1 2024, broken down by source of the content.




Where most Feed views come from

96.5% of the views in the US during Q1 2024 did not include a link to a source outside of Facebook. For the 3.5% of views in posts that did include a link, they typically came from a Page the person followed (this includes posts which may also have had photos and videos, in addition to links).


Feed content views from content viewers in the US during Q1 2024, broken down by inclusion of links and the most-viewed domains.




You can see all this summarized in the following table:

Posts From Friends and People FollowedPosts from Groups joinedPosts from Pages followedUnconnected PostsOtherGrand Total

Post with a link

1.7%

0.2%

0.0%

1.4%

0.1%

3.5%

Post with no link

42.5%

15.7%

0.0%

25.3%

13.0%

96.5%

Grand total

44.2%

16.0%

0.0%

26.7%

13.1%

100.0%

Organic Feed content views in the US during Q1 2024, broken down by whether the individual post contained a link to an external site or app.

Widely viewed content overview

The following sections include the domains, links, Pages and individual posts that were viewed by the most content viewers in the US during Q1 2024. Each section starts with data to help contextualize how widely viewed the content was, and then presents the Top-20 pieces of content in order from most to least content viewers. Our goal is to be transparent about our most viewed content on Facebook’s Feed (as measured by total number of content viewers). However, even though our most viewed content might have a very large number of content viewers, as measured as a percentage of all of Facebook content viewers, they represent only a small fraction of total views in Feed in the US that quarter. In short, it is uncommon for different people to see the same content in their Feed.

To learn more about how content was included in this report, read about how content is recommended in Feed, how our algorithms try to predict what people want to see out of trillions of eligible posts, or how we reduce reduce problematic content.

Widely viewed domains

  • News domains in the list accounted for about 0.2% of all Feed content views.

  • The top 20 domains seen here collectively accounted for about 0.5% of all Feed content views in the US during Q1 2024. In Q4 2023, the top 20 domains collectively accounted for about 0.7% of all Feed content views.

RankDomainContent Viewers

1

youtube.com

145.9M

2

tiktok.com

106.3M

3

gofundme.com

99.5M

4

media1.tenor.co

88.6M

5

cbsnews.com

77.9M

6

today.com

72.6M

7

nypost.com

63M

8

tmz.com

62.9M

9

people.com

62.1M

10

businessinsider.com

61.7M

11

cbssports.com

60.2M

12

si.com

57.2M

13

zillow.com

53M

14

variety.com

52.2M

15

amazon.com

51.2M

16

dailymail.co.uk

49.5M

17

cnn.com

48.8M

18

media3.giphy.com

48.6M

19

media4.giphy.com

48.4M

20

media0.giphy.com

47.4M

Top domains by organic Feed content viewers in the US during Q1 2024. Because this list focuses on non-Facebook links, it excludes Facebook and Instagram domains. It also excludes log-in pages for email services such as Gmail. See the Data Inclusions/Exclusions section of the Companion Guide for more information.

Widely viewed links

  • The top 20 links seen here collectively accounted for 0.01% of all Feed content views in the US during Q1 2024. In Q4 2023 the number was 0.01%.

RankURLContent Viewers

1

https://www.cbsnews.com/chicago/news/tesla-owners-run-into-trouble-amid-bitter-cold/

27.8M

2

https://www.businessinsider.com/gypsy-rose-blanchard-the-act-millie-bobby-brown-2024-1

20M

3

https://www.nbcbayarea.com/news/sports/nfl/buffalo-bills-seeking-snow-shovelers-ahead-of-playoff-game-on-saturday/3421407/

15.6M

4

https://nypost.com/2024/02/11/entertainment/ben-affleck-tom-brady-matt-damon-embarrass-themselves-to-j-lo-in-super-bowl-2024-dunkin-ad/

14.9M

5

https://www.today.com/popculture/tv/wheel-fortune-fans-contestant-got-cheated-40k-rcna136579

14.7M

6

https://nypost.com/2024/01/02/news/burger-king-cook-kevin-ford-buys-first-home-with-donation-money/

12.7M

7

https://www.today.com/popculture/awards/al-pacino-best-picture-presenter-oscars-2024-rcna142709

12.4M

8

https://www.today.com/popculture/news/kevin-bacon-footloose-school-prom-rcna144607

10.8M

9

https://www.fox4news.com/news/five-guys-prices-sparks-outrage-after-24-receipt-goes-viral-highway-robbery

10.5M

10

https://www.today.com/popculture/awards/jo-koy-taylor-swift-joke-golden-globes-rcna132768

10.3M

11

https://www.buzzfeednews.com/article/leylamohammed/kelly-clarkson-brandon-blackstock-sexy-enough-the-voice

10M

12

https://media1.tenor.co/m/RYt0PQOgYXcAAAAd/happy-birthday-happy-birthday-wishes.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM

10M

13

https://www.wgrz.com/article/weather/severe-weather/bills-vs-steelers-game-postponed-due-to-winter-storm/71-0c89cafe-a078-4e0e-a0cd-6773cefaa0a5

9.9M

14

https://www.cbsnews.com/news/two-broods-of-screaming-cicadas-will-emerge-this-spring-in-a-once-in-a-lifetime-event/

9.8M

15

https://pagesix.com/2024/01/13/entertainment/taylor-swift-and-donna-kelce-spotted-chatting-at-chiefs-game/

9.5M

16

https://www.cbssports.com/nfl/news/nfl-free-agency-2024-kirk-cousins-falcons-agree-to-four-year-deal-worth-reported-180-million/

9.2M

17

https://nypost.com/2021/10/26/parents-outraged-over-school-picture-day-retouch-trend/

8.9M

18

https://www.businessinsider.com/why-rooms-windows-balconies-not-worth-it-frequent-cruiser-2024

8.8M

19

https://www.today.com/parents/family/super-bowl-tickets-kids-donna-kelce-rcna136961

8.5M

20

https://www.businessinsider.com/brady-bunch-house-on-the-market-price-million-renovations-2023-6

8.5M

Top links by organic Feed content viewers in the US during Q1 2024. Because this list focuses on non-Facebook links, it excludes links to Facebook and Instagram. It also excludes log-in pages for email services such as Gmail and link aggregators. See the Data Inclusions/Exclusions section of the Companion Guide for more information.

Widely viewed Pages

  • The top 20 Pages listed here collectively accounted for about 0.8% of all US content views during Q1 2024. In Q4 2023, the top 20 Pages collectively accounted for 0.8% of all US content views.

RankPage LinkPage NameContent Viewers

1

facebook.com/100064556895235

LADbible

118.2M

2

facebook.com/100064850344103

UNILAD

112.3M

3

facebook.com/100064713161238

Dad Jokes

95M

4

facebook.com/100044568393679

ESPN

94.8M

5

facebook.com/100059699371660

E! News

91.5M

6

facebook.com/100066731624791

LADbible Australia

90.1M

7

facebook.com/100040584542195

Frederick D'Ambola Siebecker

85.9M

8

facebook.com/100059510560668

People

85.1M

9

facebook.com/100044357169727

SportsCenter

84.1M

10

facebook.com/100071401057767

All You Can Eat

82.1M

11

facebook.com/100064306767211

Creative Bee

82.1M

12

facebook.com/100066412433780

Tyla

82M

13

facebook.com/100093367689823

Old Recipes That Stir Childhood Memories

81.6M

14

facebook.com/100059306690876

ABC News

81.4M

15

facebook.com/100064374114231

I be like

79M

16

facebook.com/100044350123167

NFL on FOX

78M

17

facebook.com/100077483761798

NFL Memes

78M

18

facebook.com/100092034833689

Classic throwback

76.5M

19

facebook.com/100064439149595

Furry Tails

75.9M

20

facebook.com/100059298051370

Entertainment Tonight

75.7M

Top Pages by organic Feed content viewers in the US during Q1 2024.

Widely viewed posts

  • The top 20 posts seen here collectively accounted for about 0.03% of all US content views. In Q4 2023, the top 20 posts collectively accounted for 0.04% of all US content views.

RankPost LinkPost ImageContent Viewers

1

facebook.com/761845062658539

This Facebook post is no longer available. It may have been removed or the privacy settings of the post may have changed.

40.6M

2

facebook.com/429086342860624
Something Went Wrong
We're having trouble playing this video.

38.5M

3

facebook.com/695109622819235
Technology & Technic + Art & Sport
about 5 months ago

37.6M

4

facebook.com/10224210852879829

36.4M

5

facebook.com/1280793409421429
Something Went Wrong
We're having trouble playing this video.

35.3M

6

facebook.com/909378791197284

31.9M

7

facebook.com/108405735400460

31.5M

8

facebook.com/893163109480558
Something Went Wrong
We're having trouble playing this video.

31.4M

9

facebook.com/937507671073419
Real Kansas City Chiefs Fans
about 5 months ago

29.5M

10

facebook.com/351591357738263

This Facebook post is no longer available. It may have been removed or the privacy settings of the post may have changed.

29.3M

11

facebook.com/243973785391543
Old Recipes That Stir Childhood Memories
about 6 months ago
116K
10K
82K

28.7M

12

facebook.com/122156503094073678

28.4M

13

facebook.com/695274482751391
Canning Simple Recipes Food Gardening
about 6 months ago

28.2M

14

facebook.com/897867055671727

28.2M

15

facebook.com/122104744682207495

28M

16

facebook.com/802998581866931

27.8M

17

facebook.com/1024503762496246

27.7M

18

facebook.com/10231443261522128

27.7M

19

facebook.com/233163853198823

This Facebook post is no longer available. It may have been removed or the privacy settings of the post may have changed.

27.3M

20

facebook.com/396352829705650

27.1M

Top posts by organic Feed content viewers in the US during Q1 2024.

Removed Content

Meta aims to share as much context about the most widely viewed content on our platform as possible, including the content we removed and the reasons for its removal.

What's next

The report is one of several we publish with the goal of being transparent about what people experience on Facebook. We plan to expand future reports, which will continue to appear in conjunction with the Community Standards Enforcement Report.

Report archive

You can download prior releases of the WVCR, along with their supporting documentation here.