Policy details

Change log

CHANGE LOG

Change log

Today

Current version

Nov 18, 2020
Jan 7, 2020
Policy Rationale
Media, including image, audio or video, can be edited in a variety of ways. In many cases, these changes are benign, such as a filter effect on a photo. In other cases, the manipulation is not apparent and could mislead, particularly in the case of video content. We aim to remove this category of manipulated media when the criteria laid out below have been met.

In addition, we will continue to invest in partnerships (including with journalists, academics and independent fact-checkers) to help us reduce the distribution of false news and misinformation, as well as to better inform people about the content they encounter online.

For the following Community Standards, we require additional information and/or context to enforce:

Do not post:

  • Videos that have been edited or synthesized, beyond adjustments for clarity or quality, in ways that are not apparent to an average person, and would likely mislead an average person to believe:
    • A subject of the video said words that they did not say, AND
    • The video is the product of artificial intelligence or machine learning, including deep learning techniques (e.g., a technical deepfake), that merges, combines, replaces, and/or superimposes content onto a video, creating a video that appears authentic.

This policy does not extend to content that is parody or satire, or is edited to omit words that were said or change the order of words that were said.
User experiences

See some examples of what enforcement looks like for people on Facebook, such as: what it looks like to report something you don’t think should be on Facebook, to be told you’ve violated our Community Standards and to see a warning screen over certain content.

Note: We’re always improving, so what you see here may be slightly outdated compared to what we currently use.

Reporting
1
Universal entry point

We have an option to report, whether it’s on a post, a comment, a story, a message or something else.

2
Get started

We help people report things that they don’t think should be on our platform.

3
Select a problem

We ask people to tell us more about what’s wrong. This helps us send the report to the right place.

4
Check your report

Make sure the details are correct before you click Submit. It’s important that the problem selected truly reflects what was posted.

5
Report submitted

After these steps, we submit the report. We also lay out what people should expect next.

6
More options

We remove things if they go against our Community Standards, but you can also Unfollow, Block or Unfriend to avoid seeing posts in future.

Post-report communication
1
Update via notifications

After we’ve reviewed the report, we’ll send the reporting user a notification.

2
More detail in the Support Inbox

We’ll share more details about our review decision in the Support Inbox. We’ll notify people that this information is there and send them a link to it.

3
Appeal option

If people think we got the decision wrong, they can request another review.

4
Post-appeal communication

We’ll send a final response after we’ve re-reviewed the content, again to the Support Inbox.

Takedown experience
1
Immediate notification

When someone posts something that doesn't follow our rules, we’ll tell them.

2
Additional context

We’ll also address common misperceptions and explain why we made the decision to enforce.

3
Policy Explanation

We’ll give people easy-to-understand explanations about the relevant rule.

4
Option for review

If people disagree with the decision, they can ask for another review and provide more information.

5
Final decision

We set expectations about what will happen after the review has been submitted.

Warning screens
1
Warning screens in context

We cover certain content in News Feed and other surfaces, so people can choose whether to see it.

2
More information

In this example, we give more context on why we’ve covered the photo with more context from independent fact-checkers

Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.