垃圾訊息

政策詳情
用戶體驗
資料

政策詳細資料

變更紀錄
政策宗旨
我們不允許旨在欺騙或誤導用戶或讓其不堪負荷，以便透過人為操作手法增加觀看人數的內容。這類內容會使用戶無法真誠地在我們的平台上交流互動，並且可能對我們服務的安全性、穩定性和可用性造成威脅。我們也儘可能防止濫用策略，例如散播不實連結來透過誤導性功能或代碼吸引毫無戒心的用戶，或冒充可信賴的網域。
網路垃圾訊息是有利可圖的產業。我們的政策和偵測系統必須持續進化，才能因應新興的垃圾訊息趨勢和手段。在採取行動打擊垃圾訊息時，我們試圖在以下兩者間取得平衡：增加垃圾訊息製造者和散播者使用我們平台的成本，以及保護我們社群活躍且真實的活動。
我們不允許：
  • 過於頻繁地發文、分享、與內容互動或是建立帳號、社團、粉絲專頁、活動或其他資產，無論透過人工還是自動方式皆禁止。
    • 針對活動頻率較低帳號，當出現其他垃圾訊息（例如發佈重複的內容）跡象或不可信內容的訊號時，我們得對這類帳號加諸限制。
  • 試圖或成功販售、購買或交換平台資產，例如帳號、社團、粉絲專頁等等。
  • 試圖或成功販售、購買或交換網站權限，例如管理員或版主角色，或是在特定空間發文的權限。
  • 試圖或成功販售、購買或交換內容以獲取具現金價值之物品，但如我們 《品牌置入內容政策》所定義之明確標示的品牌置入內容除外。
  • 試圖或成功販售、購買或交換以獲取互動，例如按讚、分享、查看、追蹤、點擊、使用特定主題標籤等等，包括以下行為：
    • 提議以現金或與現金等值贈品（也就是提供其他人獲勝的機會）交換互動（例如「對我的粉絲專頁按讚就有機會獲得 $500 美元」）。
    • 提議以任何具現金價值的物品交換互動（例如「如果你對我的粉絲專頁按讚，我就給你一支 iPhone！」）。
  • 要求或聲稱用戶必須與內容互動（例如按讚、分享），才能查看所承諾的內容或與之互動。
  • 分享不實或誤導他人的網址、網域或應用程式，包括以下事項：
    • 偽裝技術（Cloaking）：偽裝技術係指嘗試藉由以下作法來規避我們內容政策的手段：蓄意向我們的誠信系統呈現與用戶所見內容不同的平台以外內容，例如網址或應用程式。
    • 誤導性連結：內容包含的連結承諾導向某種內容，但實際上用戶點擊該連結後會導向另一個毫不相關的網頁。這可能包括承諾應用程式或軟體中的內容。
    • 不實的重新導向行為：網站要求用戶採取特定動作（例如輸入驗證碼、觀看廣告或點擊特定位置），才能瀏覽符合用戶預期的連結頁面內容，而且網址的網域名稱會在用戶完成要求動作後有所變動，或在用戶未採取任何動作的情況下，自動將用戶重新導向毫不相關的網域。
    • 按讚／分享限制：要求用戶互動（以按讚、分享、追蹤的形式，或以任何其他公開的互動形式）以取得特定、獨享的內容。
    • 不實的平台功能 - 模仿我們服務的功能，例如模仿募款活動、內嵌票選活動、「播放」按鈕或「讚」按鈕（但該功能並不存在或無法如預期運作），藉此吸引用戶點按連結。
    • 不實的連結頁面功能：網站的用戶介面會誤導用戶，導致網站流量意外增加（例如彈出式視窗、點擊綁架等）。這包括陷阱策略，也就是當用戶嘗試離開連結頁面時，出現不相關的彈出式視窗。
    • 假冒連結頁面或網域 - 平台以外連結頁面、網址或外部網站或網域使用內含拼字錯誤或錯別字的名稱、網域或內容，或以其他方式來冒充知名網站、網域或品牌，或是使用相似的連結頁面來冒充另一個可靠的網站。
    • 其他不實使用與上述項目極為類似之網址或連結的行為。
  • 雖有前述規則，但我們不會禁止以下事項：
    • 不會因付費給第三方而觸發的交叉宣傳活動
    • 根據其他用戶對粉絲專頁或社團的興趣（而非價值交換），將該粉絲專頁或社團的管理責任移交給該用戶。
    • 發佈或分享明確標示的品牌置入內容。
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users, to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities and can threaten the security, stability and usability of our services. We also aim to prevent people from abusing our platform, products or features to artificially increase viewership or distribute content en masse for commercial gain.
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
We do not allowDo not:
  • Post ing, sharesharing, engageengaging with content or createcreating accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
    • We may place restrictions on accounts that are acting at lower frequencies when other indicators of Spam (e.g., posting repetitive content) or Iinauthenticity are present.
  • Attempting to or successfully selling, buying, or exchanging platform assets, such as accounts, groups, pages, etc.
  • Attempting to or successfully selling, buying, or exchanging site privileges, such as admin or moderator roles, or permission to post in specific spaces.
  • Attempting to or successfully selling, buying, or exchanging content for something of monetary value, except clearly identified Branded Content, as defined by our Branded Content Policy.
  • Attempting to or successfully selling, buying, or exchanging for engagement, such as likes, shares, views, follows, clicks, use of specific hashtags, etc. This includes:
    • Offering giveaways (i.e., offering others a chance to win) of cash or cash equivalents in exchange for engagement. (e.g., “Anyone that likes my page will be entered to win $500”)
    • Offering to provide anything of monetary value in exchange for engagement. (e.g., “If you like my page, I will give you an iPhone!”)
  • Attempt to or successfully sell, buy or exchange site privileges, engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • RequireRequiring or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
  • TheSharing deceptive or misleading use of URLs, domains, or applications defined as including:
    • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.Cloaking is any attempt to circumvent our content policies by intentionally presenting different off-platform content, such as URLs or applications, to our integrity systems versus what is shown to users.
    • Misleading contentLinks: Content containingcontains a link that promises one type of content but delivers something substantially different. This can include content in a promised app or software.
    • Deceptive redirect behavior: Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete , or automatically redirects users to a substantially different domain without any user action. .
    • Like/share-gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to content.Requiring users to engage (in the form of likes, shares, follows, or any other public-facing form of engagement) to gain access to specific, exclusive content.
    • Deceptive platform functionality - Mimicking the features or functionality of our services that do not work, such as mimicking fundraising, in-line polls, play buttons, or the Like button where that functionality does not exist or does not function as expected, in order to get a user to follow a link.
    • Deceptive landing page functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.). This includes tactics like trapping, where irrelevant pop-ups appear when a person attempts to leave the landing page.
    • Typosquatting: An external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
    • Landing page or domain impersonation - An off-platform landing page, URL, or external website or domain that pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known websites, domains or brands using a landing page similar to another, trusted site.
    • And other behaviors that are substantially similar to the above.
    • Other deceptive uses of URLs or links that are substantially similar to the above.
  • Notwithstanding the above, we do not prohibit:
    • Cross promotion that is not triggered by payment to a third party
    • Transferring admin or moderation responsibilities for a page or group to another user based on their interest in the page or group, rather than an exchange of value.
    • Posting or sharing clearly identified Branded Content.
Policy Rationale
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
Do not:
  • Post, share, engage with content or create accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy or exchange site privileges , engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook throughThe deceptive or misleading use of URLs, defined as:
      • Cloaking:Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive redirect behavior:pop-up websites. Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like/share-gating:Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive landing page functionality. Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.).
      • ImpersonationTyposquatting:TheAn external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
      • And other behaviors that are substantially similar to the above.
We are making minor clarifications to the policy to better reflect the types of deceptive links we remove, including deceptive links that lead elsewhere on our family of apps and services.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities, and can threaten the security, stability, and usability of our services. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of commercial spam to prevent false advertising, fraud, and security breaches, all of which detract from people's ability to share and connect. We do not allow people to use misleading or inaccurate information to collect likes, followers, or shares. ¹
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Do not:
  • Artificially increase distribution for financial gain
  • Create or use fake accounts or compromise other people’s accounts to
    • Impersonate or pretend to be a business, organization, public figure, or private individual
    • Attempt to create connections, create content, or message people
  • Restrict access to content by requiring people to like, share, or recommend before viewing
  • Encourage likes, shares, or clicks under false pretenses
  • Maliciously use login credentials or personally identifiable information by:
    • Attempting to gather or share login credentials or personally identifiable information
    • Using another person’s login credentials or personally identifiable information
  • Promise non-existent Facebook features
  • Post, share, engage with content, or create accounts, groups, pages, events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy, or exchange site privileges or product features, such as accounts, admin roles, permission to post, pages, groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policy.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks, or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g., “ Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g., “ Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook through the deceptive or misleading use of URLs, defined as:
      • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive Pop-up websites: Websites that require an action (captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like / Share-Gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive Landing Page Functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (pop-ups/unders, clickjacking, etc.)
      • Impersonation: The website pretends to be a reputable brand or service by using a name, domain, or content featuring typos, misspellings, or other means to impersonate well-known brands (e.g. www.faceb00k.com, www.face_book.com, using a landing page similar to another, trusted site to mislead visitors).
      • And other behaviors that are substantially similar to those listed above.
¹ Previously, our policy on spam in the Community Standards included language about preventing hacking, phishing, and other cybersecurity-related issues. It was confusing to people as these issues did not directly fall under what most people see as “spam”. To clarify this, we have created a separate section for cybersecurity so everyone can see exactly how we enforce against different cyber attacks. Additionally, some of our policies dedicated to fighting spam on the platform have failed to keep pace with evolving methods for combatting spam. This was confusing to users that had content removed for spam. As we continue to enhance our ability to identify and take action against these violations, we updated the language to more accurately reflect our enforcement and provide more clarity to users about the types of behaviors that we consider to be spam.
用戶體驗
查看 Facebook 用戶會碰到的部分政策執行範例，例如檢舉認為不應出現在 Facebook 的內容、被告知違反我們的《社群守則》，以及查看針對特定內容加入的警告畫面等情形。
注意：我們會持續改善政策執行方式，因此您在這裡看到的範例，可能會與我們目前執行的情況略有不同。
用戶體驗
檢舉機制
用戶體驗
檢舉後的通訊
用戶體驗
下架體驗
用戶體驗
警告畫面
資料
查看最新的《社群守則執行狀況報告》
政策執行
我們於全球各地實施同一套政策，規範所有 Facebook 用戶的行為。
審查團隊
我們的審查團隊由全球超過 15,000 名審查人員組成，每天致力於維護 Facebook 用戶的安全。
利害關係人議合
我們聽取外部專家、學者、非政府組織和決策者的意見，制定 Facebook《社群守則》。
取得垃圾訊息的相關協助
瞭解如果您在 Facebook 發現違反《社群守則》的情形，可以採取哪些行動。
瀏覽使用說明