Meta should publish a clear explanation on how it creates its market-specific slur lists. This explanation should include the processes and criteria for designating which slurs and countries are assigned to each market-specific list. The Board will consider this implemented when the information is published in the Transparency Center.
Our commitment: We will share a clear overview of how we develop our market-specific slur lists here and in the "
Enforcement" section of our Transparency Center.
Considerations: Our Community Standards define a slur as a word that is inherently offensive and used as an insult for a protected characteristic. Multiple teams, including policy, markets, and stakeholder engagement teams are involved in designating a slur. To create these lists, our regional teams conduct ongoing qualitative and quantitative analysis on the language and culture of their region or community (which we call a market). This includes reviewing how a word is locally and colloquially used, the prevalence of the word on our platforms, and the meaning associated with it when it is used. They may use cultural knowledge based on news articles, academic studies, and other linguistic research. Our regional teams are assisted by other experts on our policies and operational processes. Cultural context is provided (news articles, academic articles, etc.), and at least 50 pieces of content containing that term must be collected and assessed. Once that analysis is complete, policy teams review everything provided by local markets, so that the content is assessed based on the relevant Meta policy. Once content policy teams are comfortable with a new designation, they will then loop in public policy and communications teams to review from a government regulation and local culture perspective. Market teams are responsible for ensuring that their relevant slur lists are as exhaustive and up to date as possible.
We also analyze the ways certain words are used on our platforms to determine the extent to which they meet our slur definition. For example, the use of words on our platforms may indicate some slurs that include previously unidentified variations or related terms that should be considered. We’ll analyze the use of slurs across our platforms to identify those instances. Additionally, slur lists and policies include guidance on circumstances in which a given slur might be used in a permissible way, as when they are used in a clear self-referential way, when used in its alternative meaning, when discussing the use of the slurs, when reporting on the slur, when condemning the use of the slur, or when the slur is used in a explicitly positive way.
Next steps: We have provided an overview of how we develop market slur lists here and now consider this recommendation complete.