Our Approach to Political Content

UPDATED

JAN 7, 2025

We want people to have a valuable experience when they use Facebook, Instagram and Threads, which is why we use AI systems to personalize the content they see. We’re continually refining our approach to delivering personalized experiences, and as part of that work we use direct and indirect signals in our approach to ranking content on Facebook, Instagram and Threads.

This applies to all content, including content that is political in nature – posts that are potentially related to things like laws, elections or social topics. We don’t want to get between people and the posts they may find valuable, and after testing various approaches to political content in recent years we will begin to treat it more like other types of content on our platforms.

This means we also may recommend political content from accounts people don’t already follow. We may do this in places like In-Feed Recommendations and Video on Facebook, Reels, Explore and In-Feed Recommendations on Instagram, and In-Feed Suggestions, Suggested Accounts and Notifications on Threads.

We offer controls on Facebook, Instagram, and Threads that users can update at any time to adjust the amount of political content they see or have recommended to them.