Spam

Detalles de la política
Experiencias del usuario
Datos

Detalles de la política

REGISTRO DE CAMBIOS
Bases de la política
No permitimos contenido que esté diseñado para engañar, confundir o abrumar a los usuarios para aumentar las visualizaciones de forma artificial. Este contenido disminuye la capacidad de las personas de participar de forma auténtica en nuestras plataformas. Además, puede poner en riesgo la seguridad, la estabilidad y el uso de nuestros servicios. También buscamos evitar tácticas abusivas, como difundir enlaces engañosos para captar usuarios desprevenidos mediante funcionalidades o códigos confusos, o hacerse pasar por un dominio de confianza.
El spam online es una industria lucrativa. Nuestras políticas y sistemas de detección deben evolucionar constantemente para mantenerse al día de las tácticas y tendencias de spam emergentes. Con nuestras medidas para combatir el spam, buscamos equilibrar el aumento de los costos para las personas que lo producen y distribuyen en nuestras plataformas con la protección de la actividad dinámica y auténtica de nuestra comunidad.
No permitimos:
  • Publicar, compartir, interactuar con contenido o crear cuentas, grupos, páginas, eventos u otros recursos, ya sea de forma manual o automática, con una frecuencia muy alta.
    • Podemos aplicar restricciones en cuentas que actúan con una frecuencia más baja cuando hay presentes otros indicadores de spam (p. ej., publicación de contenido repetitivo) o indicios de poca autenticidad.
  • Vender, comprar o intercambiar activos de la plataforma, como cuentas, grupos, páginas, etc., o intentar hacerlo.
  • Vender, comprar o intercambiar privilegios del sitio, como roles de administrador o moderador, o permisos para publicar en espacios específicos, o intentar hacerlo.
  • Vender o comprar contenido, o intercambiarlo por algo de valor monetario, o intentar hacerlo, excepto contenido de marca claramente identificado, conforme se define en nuestra Política de contenido de marca.
  • Vender, comprar o intercambiar interacciones, como Me gusta, contenido compartido, visualizaciones, seguidores, clics, uso de hashtags específicos, etc., o intentar hacerlo. Esto incluye:
    • Ofrecer sorteos de dinero en efectivo o equivalentes en efectivo (p. ej., ofrecer a otras personas la oportunidad de ganar dinero) a cambio de interacción (p. ej., "Todas las personas que indiquen que les gusta mi página participarán en un sorteo por 500 USD").
    • Ofrecerse a proporcionar algo de valor monetario a cambio de interacción (p. ej., "Si indicas que te gusta mi página, te llevas un iPhone").
  • Requerir que los usuarios interactúen con contenido (p. ej., indicar que les gusta o compartirlo) antes de poder ver el contenido prometido o interactuar con este, o bien afirmar que deben hacerlo.
  • Compartir URL, dominios o apps engañosas, incluidas:
    • Encubrimiento ("cloaking"): cualquier intento de eludir nuestras políticas de contenido al presentar intencionalmente contenido diferente fuera de la plataforma, como URL o apps, a nuestros sistemas de integridad versus lo que se muestra a los usuarios.
    • Enlaces engañosos: contenido que incluye un enlace que promete un tipo de contenido, pero muestra algo sustancialmente distinto. Esto puede incluir contenido en una app o un software prometidos.
    • Comportamiento de redireccionamiento engañoso: sitios web que requieren que se realice una acción (p. ej., captcha, ver un anuncio, hacer clic aquí) para poder ver el contenido esperado de la página de destino, y el nombre de dominio de la URL cambia una vez que se completa la acción o se redirecciona automáticamente al usuario a un dominio completamente diferente sin que este realice ninguna acción.
    • Restricciones de acceso a través de Me gusta o contenido compartido: requerir que los usuarios interactúen (dando Me gusta, compartiendo contenido, siguiente o cualquier otra forma de interacción pública) para obtener acceso a contenido específico y exclusivo.
    • Funciones engañosas de la plataforma: imitar funciones o funcionalidades de nuestros servicios, como una recaudación de fondos, encuestas online, botones de reproducción o el botón "Me gusta", cuando dicha funcionalidad no existe o no funciona de manera esperada, para lograr que un usuario siga un enlace.
    • Funciones engañosas en páginas de destino: sitios web que tienen una interfaz de usuario engañosa, que hace que se genere tráfico accidental (p. ej., ventanas emergentes, pies de página, clickjacking, etc.). Esto incluye tácticas, como bloqueo, en las que aparecen ventanas emergentes irrelevantes cuando una persona intenta abandonar la página de destino.
    • Suplantación de identidad de dominio o página de destino: una página de destino fuera de la plataforma, una URL o un sitio web externo se hace pasar por una marca o un servicio respetables mediante el uso de un nombre, un dominio o contenido con errores de escritura u otros medios para suplantar marcas, dominios o sitios web conocidos, usando una página de destino similar a otro sitio confiable.
    • Otros usos engañosos de URL o enlaces que son sustancialmente similares a los anteriores.
  • Sin perjuicio de lo que se indica anteriormente, no prohibimos:
    • Promociones cruzadas que no se activan cuando se realiza un pago a un tercero.
    • Transferencia de las responsabilidades de administración o moderación de una página o un grupo a otro usuario en función de su interés en dicha página o grupo, cuando no se produce un intercambio de valor.
    • Publicación o difusión de contenido de marca claramente identificado.
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users, to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities and can threaten the security, stability and usability of our services. We also aim to prevent people from abusing our platform, products or features to artificially increase viewership or distribute content en masse for commercial gain.
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
We do not allowDo not:
  • Post ing, sharesharing, engageengaging with content or createcreating accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
    • We may place restrictions on accounts that are acting at lower frequencies when other indicators of Spam (e.g., posting repetitive content) or Iinauthenticity are present.
  • Attempting to or successfully selling, buying, or exchanging platform assets, such as accounts, groups, pages, etc.
  • Attempting to or successfully selling, buying, or exchanging site privileges, such as admin or moderator roles, or permission to post in specific spaces.
  • Attempting to or successfully selling, buying, or exchanging content for something of monetary value, except clearly identified Branded Content, as defined by our Branded Content Policy.
  • Attempting to or successfully selling, buying, or exchanging for engagement, such as likes, shares, views, follows, clicks, use of specific hashtags, etc. This includes:
    • Offering giveaways (i.e., offering others a chance to win) of cash or cash equivalents in exchange for engagement. (e.g., “Anyone that likes my page will be entered to win $500”)
    • Offering to provide anything of monetary value in exchange for engagement. (e.g., “If you like my page, I will give you an iPhone!”)
  • Attempt to or successfully sell, buy or exchange site privileges, engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • RequireRequiring or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
  • TheSharing deceptive or misleading use of URLs, domains, or applications defined as including:
    • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.Cloaking is any attempt to circumvent our content policies by intentionally presenting different off-platform content, such as URLs or applications, to our integrity systems versus what is shown to users.
    • Misleading contentLinks: Content containingcontains a link that promises one type of content but delivers something substantially different. This can include content in a promised app or software.
    • Deceptive redirect behavior: Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete , or automatically redirects users to a substantially different domain without any user action. .
    • Like/share-gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to content.Requiring users to engage (in the form of likes, shares, follows, or any other public-facing form of engagement) to gain access to specific, exclusive content.
    • Deceptive platform functionality - Mimicking the features or functionality of our services that do not work, such as mimicking fundraising, in-line polls, play buttons, or the Like button where that functionality does not exist or does not function as expected, in order to get a user to follow a link.
    • Deceptive landing page functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.). This includes tactics like trapping, where irrelevant pop-ups appear when a person attempts to leave the landing page.
    • Typosquatting: An external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
    • Landing page or domain impersonation - An off-platform landing page, URL, or external website or domain that pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known websites, domains or brands using a landing page similar to another, trusted site.
    • And other behaviors that are substantially similar to the above.
    • Other deceptive uses of URLs or links that are substantially similar to the above.
  • Notwithstanding the above, we do not prohibit:
    • Cross promotion that is not triggered by payment to a third party
    • Transferring admin or moderation responsibilities for a page or group to another user based on their interest in the page or group, rather than an exchange of value.
    • Posting or sharing clearly identified Branded Content.
Policy Rationale
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
Do not:
  • Post, share, engage with content or create accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy or exchange site privileges , engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook throughThe deceptive or misleading use of URLs, defined as:
      • Cloaking:Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive redirect behavior:pop-up websites. Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like/share-gating:Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive landing page functionality. Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.).
      • ImpersonationTyposquatting:TheAn external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
      • And other behaviors that are substantially similar to the above.
We are making minor clarifications to the policy to better reflect the types of deceptive links we remove, including deceptive links that lead elsewhere on our family of apps and services.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities, and can threaten the security, stability, and usability of our services. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of commercial spam to prevent false advertising, fraud, and security breaches, all of which detract from people's ability to share and connect. We do not allow people to use misleading or inaccurate information to collect likes, followers, or shares. ¹
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Do not:
  • Artificially increase distribution for financial gain
  • Create or use fake accounts or compromise other people’s accounts to
    • Impersonate or pretend to be a business, organization, public figure, or private individual
    • Attempt to create connections, create content, or message people
  • Restrict access to content by requiring people to like, share, or recommend before viewing
  • Encourage likes, shares, or clicks under false pretenses
  • Maliciously use login credentials or personally identifiable information by:
    • Attempting to gather or share login credentials or personally identifiable information
    • Using another person’s login credentials or personally identifiable information
  • Promise non-existent Facebook features
  • Post, share, engage with content, or create accounts, groups, pages, events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy, or exchange site privileges or product features, such as accounts, admin roles, permission to post, pages, groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policy.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks, or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g., “ Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g., “ Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook through the deceptive or misleading use of URLs, defined as:
      • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive Pop-up websites: Websites that require an action (captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like / Share-Gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive Landing Page Functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (pop-ups/unders, clickjacking, etc.)
      • Impersonation: The website pretends to be a reputable brand or service by using a name, domain, or content featuring typos, misspellings, or other means to impersonate well-known brands (e.g. www.faceb00k.com, www.face_book.com, using a landing page similar to another, trusted site to mislead visitors).
      • And other behaviors that are substantially similar to those listed above.
¹ Previously, our policy on spam in the Community Standards included language about preventing hacking, phishing, and other cybersecurity-related issues. It was confusing to people as these issues did not directly fall under what most people see as “spam”. To clarify this, we have created a separate section for cybersecurity so everyone can see exactly how we enforce against different cyber attacks. Additionally, some of our policies dedicated to fighting spam on the platform have failed to keep pace with evolving methods for combatting spam. This was confusing to users that had content removed for spam. As we continue to enhance our ability to identify and take action against these violations, we updated the language to more accurately reflect our enforcement and provide more clarity to users about the types of behaviors that we consider to be spam.
Experiencias del usuario
Consulta algunos ejemplos de cómo funciona la aplicación de políticas para las personas en Facebook: cómo puedes reportar contenido que consideras que no debería estar en Facebook, cómo se te comunica que incumpliste nuestras Normas comunitarias y cuándo se incluye una pantalla de advertencia sobre determinado contenido.
Nota: Constantemente realizamos mejoras, por lo que es posible que la información incluida aquí no esté actualizada respecto de las herramientas que usamos en este momento.
EXPERIENCIA DEL USUARIO
Reportes
EXPERIENCIA DEL USUARIO
Comunicación tras un reporte
EXPERIENCIA DEL USUARIO
Experiencia de eliminación
EXPERIENCIA DEL USUARIO
Pantallas de advertencia
Datos
Lee el Informe de cumplimiento de las Normas comunitarias más reciente
Aplicación de políticas
Aplicamos las mismas políticas para todas las personas que usan Facebook en todo el mundo.
Equipos de revisión
Nuestro equipo internacional de más de 15.000 revisores trabaja todos los días para proteger a las personas en Facebook.
Compromiso de partes interesadas
Expertos externos, académicos, ONG y legisladores participan en la elaboración de las Normas comunitarias de Facebook.
Obtén ayuda con spam
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