Policy details

Change log


Change log


Current version

Hate Speech

Ads Must Comply with the Community Standard on Hate Speech
Ads must not attack people on the basis of what we call protected characteristics: race, ethnicity, national origin, disability, religious affiliation, caste, sexual orientation, sex, gender identity and serious disease.


This policy provides specific additional protections beyond what is prohibited in the Community Standard on Hate Speech.


In addition to the requirements in our Community Standards, Ads can’t:

  • Use slurs in any context, even those generally allowed in the Community Standards

We require additional information and/or context to enforce the following advertising rules. Ads can’t:

  • Claim people are threats to the safety, health, or survival of others based on their personal characteristics
  • Include generalizations that state inferiority, other statements of inferiority, expressions of contempt, expressions of dismissal, expressions of disgust, or cursing based on immigration status


We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.