Inauthentic Behavior

Policy Details
User Experiences

Policy details

CHANGE LOG
Policy Rationale
Inauthentic Behavior refers to a variety of complex forms of deception, performed by a network of inauthentic assets controlled by the same individual or individuals, with the goal of deceiving Meta or our community or to evade enforcement under the Community Standards.
Where adversarial threat actors use false identities to engage in sophisticated forms of Inauthentic Behavior, they engage in what we’ve defined as Coordinated Inauthentic Behavior (CIB).
These enforcement actions and standards apply agnostic of content or ideology and are designed to create a space where people can trust the people and communities they interact with.
When we identify these networks, we remove the fake accounts, Pages, Groups, or other Meta assets directly involved in the operation. In cases where these people also create, manage, co-opt, target, or control Pages, Groups or communities that represent authentic entities not involved in the violating behavior, we may take steps to remove the violating individuals but allow the uninvolved people and communities to remain on our services.
Whenever possible, we share our findings about networks of CIB in our Adversarial Threat Reports, found here. These reports are not meant to cover the entire universe of enforcements under the Inauthentic Behavior policy, but help inform our community’s understanding of the evolving nature of threats we face in this space.
We do not allow:
The creation, use, or claimed use of Inauthentic Meta Assets (Accounts, Pages, Groups, etc.) in order to:
  • Deceive Meta or our users about the identity, or origin of an audience or the entity that they represent
  • To Evade enforcement under the Community Standards.
  • Misuse Meta reporting systems to harass, intimidate or silence others.
For the following Community Standards, we require additional information and/or context to enforce:
We do not allow:
  • Entities to engage in, or claim to engage in Coordinated Inauthentic Behavior, defined as particularly sophisticated forms of Inauthentic Behavior where false identities are central to the operation and operators use adversarial methods to evade detection or appear authentic; and
  • Entities to engage in, or claim to engage in Foreign Interference, defined as Coordinated Inauthentic Behavior where the network operators are not located in the same country as the audience the operation targets
  • Governments that have instituted sustained blocks of social media to use their official departments, agencies, and embassies to deny the use of force or violent events in the context of an attack against the territorial integrity of another state in violation of Article 2(4) of the UN charter.
User experiences
See some examples of what enforcement looks like for people on Facebook, such as: what it looks like to report something you don’t think should be on Facebook, to be told you’ve violated our Community Standards and to see a warning screen over certain content.
Note: We’re always improving, so what you see here may be slightly outdated compared to what we currently use.
USER EXPERIENCE
Reporting
USER EXPERIENCE
Post-report communication
USER EXPERIENCE
Takedown experience
USER EXPERIENCE
Warning screens
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.
Get help with inauthentic behavior
Learn what you can do if you see something on Facebook that goes against our Community Standards.
Visit our Help Center