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Age-Appropriate Content
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Our approach to dangerous organizations and individuals
Our approach to the opioid epidemic
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Our approach to Facebook Feed ranking
Our approach to explaining ranking
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Content Library and Content Library API
Ad Library Tools
Other research tools and data catalogue
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Detecting violations
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Governance innovation
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Creating the Oversight Board
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Meta’s Bi-Annual Updates on the Oversight Board
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Threat disruptions
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Fake Accounts

Fake Accounts

Our goal is to remove as many fake accounts on Facebook as we can. These include accounts created with malicious intent to violate our policies and personal profiles created to represent a business, organization or non-human entity, such as a pet.
We prioritize enforcement against fake accounts that seek to cause harm. Many of these accounts are used in spam campaigns and are financially motivated.
We expect the number of accounts we action to vary over time due to the unpredictable nature of adversarial account creation. Our detection technology helps us block millions of attempts to create fake accounts every day and detect millions more, often within minutes after creation. We do not include blocked attempts in the metrics we report here.
Read the policy details

Prevalence
How prevalent were fake account violations?

Content Actioned
How many fake accounts did we take action on?

Proactive Rate
Of the violating accounts we actioned, how many did we find and action before people reported them?