In line with our commitment to authenticity, we don't allow people to misrepresent themselves on our services, use fake accounts, artificially boost the popularity of content, or engage in behaviors designed to enable other violations under our Community Standards. Inauthentic Behavior refers to a variety of complex forms of deception, performed by a network of inauthentic assets controlled by the same individual or individuals, with the goal of deceiving Meta or our community or to evade enforcement under the Community Standards.
Where adversarial threat actors use fake accounts to engage in sophisticated Inauthentic tactics in order to influence public debate - they engage in what we’ve defined as Coordinated Inauthentic Behavior - or coordinated efforts to manipulate public debate for a strategic goal, in which fake accounts are central to the operation. This violating behavior receives a more severe and often bespoke response, in keeping with their more substantial and sophisticated efforts to deceive. Whenever possible, we share our findings about networks of Coordinated Inauthentic Behavior in our Quarterly Adversarial Threat Reports, found here. These reports are not meant to cover the entire universe of enforcements under the Inauthentic Behavior policy, but help inform our community’s understanding of the evolving nature of threats we face in this space.
While Inauthentic Behavior is often associated with civic or political content, and we are committed to preventing Inauthentic Behavior in the context of elections - these enforcement actions and standards apply agnostic of content, political or otherwise. This policy is intended to protect the authenticity of debate and discussion on our services, and create a space where people can trust the people and communities they interact with.