Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Meta prohibits advertisers from using our ads products to discriminate against people. This means that advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising (see advertising policy on Targeting), or (b) wrongfully exclude specific groups of people from seeing their ads; or (2) include discriminatory content in their ads. Advertisers are also required to comply with applicable laws that prohibit discrimination (see advertising policy on Illegal Products or Services). These include laws that prohibit discriminating against groups of people in connection with, for example, offers of housing, employment, and financial products and services.
Additional information and resources on United States non-discrimination laws:
- U.S. Department of Housing and Urban Development
- U.S. Equal Employment Opportunity Commission
- Consumer Financial Protection Bureau
- American Civil Liberties Union
- Leadership Conferences on Civil and Human Rights
- Department of Justice – Civil Rights Division
- National Fair Housing Alliance