Commercial Exploitation of Crises and Controversial Events
Policy details
CHANGE LOG
Today
Jun 26, 2024
Commercial Exploitation of Crises and Controversial Events
Ads must not contain content that exploits crises or controversial events for commercial purposes.
Overview
We do not allow ads that exploit crises, or controversial events, as identified by Meta, for commercial purposes. Crises and controversial events refer to events that are the subject of significant public attention. Examples of events covered by this policy include, but are not limited to, natural disasters and medical emergencies. Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can't:
Promote content related to crises or controversial events for commercial benefit.
Offer or promote the sale of crisis-related products, or as gifts or free giveaways
Exploit a crisis to promote medical goods or services, or vital supplies related to crisis or natural disaster. This includes but is not limited to:
Promoting certain products associated with abuse or shortages during a crisis
Implying urgency or using language that may contribute to panic or fear
Ads can:
Sell a product of historical reference (for example, a history book, film or documentary)
Use content related to crises or controversial events in the context of a news article