Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Meta's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, based on local law.

Advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.

Advertisers can run ads that promote alcohol as long as they:

• Follow the targeting requirements for the location of the audience
• Don’t target people under the age of 18

Ads that promote alcohol include:

• Venues and events in which the primary business model depends on alcohol sales
• Invitation to an alcohol venue
• Availability of alcohol sales
• Depiction of alcohol brands/logos
• Consumption of alcohol beverages
• Promotion of alcohol brands
• Recipes for alcoholic beverages

Advertisers must follow our Community Standards, in addition to our Advertising Standards.

As global alcohol laws vary, advertisers need to make sure they comply with all applicable targeting requirements. Some countries don’t allow the sale or promotion of alcohol, while others have minimum drinking ages.

Advertisers can’t run alcohol ads in the following countries or regions:

• Afghanistan
• Brunei
• Bangladesh
• Egypt
• Gambia
• India (specifically Bihar, Gujarat, Lakshadweep, Manipur and Nagaland)
• Kuwait
• Libya
• Lithuania
• Nepal
• Norway
• Pakistan
• Russia
• Saudi Arabia
• Thailand
• Turkey
• United Arab Emirates
• Yemen

Advertisers can run alcohol ads in the following countries, subject to age restrictions:

• Cameroon: 21 years or older
• Canada: 19 years or older
• Iceland: 20 years or older
• India: Various

• 25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
• 21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
• 18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.

• Japan: 20 years or older
• Korea: 19 years or older
• Micronesia: 21 years or older
• Nicaragua: 19 years or older
• Palau: 21 years or older
• Paraguay: 20 years or older
• Solomon Islands: 21 years or older
• Sri Lanka: 21 years or older
• Sweden: 25 years or older
• United States: 21 years or older

Advertisers that promote alcohol products or brands in countries not included in the permitted list above, may promote alcohol products, as long as they comply with their local laws and target people who are at least 18 years old.

Advertisers can run ads that promote:

• News, documentary, educational materials, or PSA context that reference or depict alcohol
• Non-alcoholic products, including non-alcoholic beverage and alcohol accessories, as long as they do not depict alcohol or consumption

Entertainment ads such as; movie trailers, TV shows, video game trailers and other similar content, visit the Video Ads policy for tips on how to comply with this policy.