Profanity

Policy details

CHANGE LOG

Today

Oct 14, 2025

Jul 9, 2024

Profane & Sexual Language

Ads must not contain profanity.

Overview

Many profane words have strong connotations and can be offensive. In keeping with our commitment to user safety, we generally do not allow ads with profanity or sexual language to target users under 18. However, we do allow some profanity in limited cases to account for contexts such as artistic expression.

Guidelines

Ads can't include:

Profanity and obscene language, even when it’s obscure, misspelled or vague, such as when using symbols or emojis
Profane gestures, including those that use photo editing or alteration to convey profanity

Ads should target users above the age of 18 when they contain:

Profane and sexual language in any context beyond the limited cases below

Ads can include:

Fully blurred profanity, or bleeped or covered audio, as long as it’s not used excessively
Acronyms that stand for profane language, as long as the acronym itself does not spell a profane word

ALLOWED

✅ “Click here for more information!”

NOT ALLOWED

❌ “T-shirts buy here”

❌ “Buuy Tshirts hear”

❌ “Buy Ga.rcin-ia Camb,ogia here”

❌ “t*s*h*i*r*t*s”

❌ “@ office” , instead of “At office”

❌ “♧ ♥ ♡ ♢ ♢ Buy Now ♔ ♕ ♚ ♛ ⚜”

❌ “Whÿ wónt yòu clîck mé?”

❌ “T-SHIRTS”

❌ “TSHirTS”