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Ad Standards
Profanity

Profanity

Policy details

CHANGE LOG
Today
Oct 14, 2025
Jul 9, 2024
Profane & Sexual Language
Ads must not contain profanity.
Overview
Many profane words have strong connotations and can be offensive. In keeping with our commitment to user safety, we generally do not allow ads with profanity or sexual language to target users under 18. However, we do allow some profanity in limited cases to account for contexts such as artistic expression.
Guidelines
Ads can't include:
  • Profanity and obscene language, even when it’s obscure, misspelled or vague, such as when using symbols or emojis
  • Profane gestures, including those that use photo editing or alteration to convey profanity
Ads should target users above the age of 18 when they contain:
  • Profane and sexual language in any context beyond the limited cases below
Ads can include:
  • Fully blurred profanity, or bleeped or covered audio, as long as it’s not used excessively
  • Acronyms that stand for profane language, as long as the acronym itself does not spell a profane word
ALLOWED

✅ “Click here for more information!”
NOT ALLOWED

❌ “T-shirts buy here”
❌ “Buuy Tshirts hear”
❌ “Buy Ga.rcin-ia Camb,ogia here”
❌ “t*s*h*i*r*t*s”
❌ “@ office” , instead of “At office”
❌ “♧ ♥ ♡ ♢ ♢ Buy Now ♔ ♕ ♚ ♛ ⚜”
❌ “Whÿ wónt yòu clîck mé?”
❌ “T-SHIRTS”
❌ “TSHirTS”
❌ “$hit”
❌ “🤬 🖕💩 “
❌ “Get the best f*!%ing tshirts here.”
❌ “Tired of shitty cell service? Switch to a provider with better coverage.”
❌ This image replaces letters for symbols to portray profanity and is non-compliant.
Profanity example
❌ This image shows a person making a profane gesture and is non-compliant.
Profanity example
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.