Copyrights and Trademarks

Policy details

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Change log


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Copyrights and Trademarks

All other ads and destination (landing) pages must not use our copyrights, trademarks, or any confusingly similar marks, except as expressly permitted by the Meta Brand Resource Center, or with our prior written permission.


Ads may be rejected after being reported to us by an intellectual property rights holder or because there are signs that the ad may infringe the rights of a third party. Although without an intellectual property report from an affected rights holder we can’t know with certainty whether an ad infringes on someone’s rights, we take action to protect people and businesses from potentially infringing content.

To report content that you feel may infringe upon your intellectual property rights, please visit our Intellectual Property Help Center or consider applying for access to Brand Rights Protection.


Ads may not contain content that infringes upon or violates the intellectual property rights of any third party, including copyright, trademark or other legal rights. This includes, but is not limited to, the promotion or sale of counterfeit goods, such as products that copy the trademark (name or logo) and/or distinctive features of another company’s products.

For example, advertisers can’t run ads that:

  • Promote or sell counterfeits, knockoffs, or replicas of another company’s products.
  • Are likely to confuse people about the source, sponsorship or affiliation of the goods or services.
  • Promote, sell or attempt to circulate unauthorized or pirated copies of copyrighted works, such as videos, movies, TV shows and broadcasts, video games, CDs or other musical works, books and more.

We have the same policies around the world, for everyone on Facebook.

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Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.