Community Standards
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Quarterly report on how well we're doing at enforcing our policies on the Facebook app and Instagram.
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Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter.
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Brand Usage In Ads
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
Brand Usage In Ads
Ads linking to Facebook or Instagram content (including Pages, groups, events or websites that use Facebook Login) may make limited reference to “Facebook” or “Instagram” in ad text for the purpose of clarifying the destination of the ad.
Ads should not represent any of Meta’s brands in a way that makes it the most distinctive or prominent feature of the creative. Meta’s brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.
Advertisers can’t run ads that contain references to Meta’s brands, except in certain scenarios.
Advertisers can’t run ads that:
- Represent any of Meta’s brands in a way that makes it the most distinctive or prominent feature of the creative. For example, ads aren’t allowed to:
- Display the word “Facebook” in a different font size or style from the text surrounding it
- Modify Meta’s brand assets in any way, such as by changing the design or color, or using them in special effects or animation. For example, advertisers aren’t allowed to:
- Pluralize the Facebook trademark, abbreviate it as “FB” or use it as a verb
- Use the “f” or Facebook logos in place of the word “Facebook” in ad text
- Use the Meta corporate logo in an ad
- Uncapitalize the word “Facebook,” unless it’s part of a web address
Advertisers can run ads that:
- Follow the brand guidelines in the Meta Brand Resource Center. For example, advertisers can:
- Make limited reference to “Facebook” or “Instagram” in ad text for the purpose of clarifying the destination when linking to Facebook or Instagram content, such as Pages, groups, events or websites that use Facebook Login
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.
