Brand Endorsement

Policy details

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Brand Endorsement
Ads must not imply an endorsement or partnership of any kind with any of Meta’s brands, or an endorsement by any other Meta brand, technology or program.
Overview
Advertisers can’t run ads that imply an endorsement or partnership of any kind with any of Meta’s brands. Neither can they imply an endorsement with any other Meta brand, technology or program.
Guidelines
Advertisers can’t run ads that imply:
  • A partnership of any kind with any of Meta’s brands.
  • An endorsement or support by any of Meta’s brands, such as Facebook, Instagram or WhatsApp
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.