Facebook Community Standards
Policies that outline what is and isn't allowed on the Facebook app.
Instagram Community Guidelines
Policies that outline what is and isn't allowed on the Instagram app.
Meta Advertising Standards
Policies for ad content and business assets.
Other policies
Other policies that apply to Meta technologies.
How Meta improves
How we update our policies, measure results, work with others, and more.
Our approach to the opioid epidemic
How we support communities in the face of the opioid epidemic.
Our approach to elections
How we help prevent interference, empower people to vote and more.
Our approach to misinformation
How we work with independent fact-checkers, and more, to identify and take action on misinformation.
Our approach to newsworthy content
How we assess content for newsworthiness.
Our approach to Facebook Feed ranking
How we reduce problematic content in News Feed.
Our approach to explaining ranking
How we build AI systems.
Content Library and Content Library API
Comprehensive access to public data from Facebook and Instagram
Ad Library tools
Comprehensive and searchable database of all ads currently running across Meta technologies
Other research tools and datasets
Additional tools for in-depth research on Meta technologies and programs
Community Standards Enforcement Report
Quarterly report on how well we're doing at enforcing our policies on the Facebook app and Instagram.
Intellectual Property
Report on how well we're helping people protect their intellectual property.
Government Requests for User Data
Report on government request for people's data.
Content Restrictions Based on Local Law
Report on when we restrict content that's reported to us as violating local law.
Internet Disruptions
Report on intentional internet restrictions that limit people's ability to access the internet.
Widely Viewed Content Report
Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter.
Regulatory and Other Transparency Reports
Download current and past regulatory reports for Facebook and Instagram.
Unacceptable Business Practices
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
Jul 25, 2024
Jul 18, 2024
Unacceptable Business Practices in Advertising
Ads must not promote products, services, schemes or offers using identified deceptive or misleading practices, including those meant to scam people out of money or personal information.
Advertisers can’t run ads that promote products, services, schemes or offers that use identified deceptive or misleading practices, including scams to take money from people or access personal information. We do this to protect people from being taken advantage of by advertisers.
Ads can't:
- Use deceptive or exaggerated claims about the success of a product or service to mislead people into purchasing or sharing sensitive information
- Use deceptive or exaggerated claims about health-related benefits of a product or service to mislead people into purchasing or sharing sensitive information
- Use the image of a famous person and misleading tactics in order to bait people into engaging with an ad
- Promise financial benefits by misrepresenting an entity, industry association or news outlet to mislead people or ask them to share sensitive information
We often see these types of violations in schemes related to:
- Investment or banking opportunities
- Health or weight loss
- Misleading schemes that promote free products or services
- Products or services with functionalities that don’t exist
Reporting
1
Universal entry point
We have an option to report, whether it's on a post, comment, story, message, profile or something else.
2
Get started
We help people report things that they don’t think should be on our platform.
3
Select a problem
We ask people to tell us more about what’s wrong. This helps us send the report to the right place.
4
Check your report
Make sure the details are correct before you click Submit. It’s important that the problem selected truly reflects what was posted.
5
Report submitted
After these steps, we submit the report. We also lay out what people should expect next.
6
More options
We remove things if they go against our Community Standards, but you can also Unfollow, Block or Unfriend to avoid seeing posts in future.
Post-report communication
1
Update via notifications
After we’ve reviewed the report, we’ll send the reporting user a notification.
2
More detail in the Support Inbox
We’ll share more details about our review decision in the Support Inbox. We’ll notify people that this information is there and send them a link to it.
3
Appeal option
If people think we got the decision wrong, they can request another review.
4
Post-appeal communication
We’ll send a final response after we’ve re-reviewed the content, again to the Support Inbox.
Takedown experience
1
Immediate notification
When someone posts something that doesn't follow our rules, we’ll tell them.
2
Additional context
We’ll also address common misperceptions and explain why we made the decision to enforce.
3
Policy Explanation
We’ll give people easy-to-understand explanations about the relevant rule.
4
Option for review
If people disagree with the decision, they can ask for another review and provide more information.
5
Final decision
We set expectations about what will happen after the review has been submitted.
Warning screens
1
Warning screens in context
We cover certain content in News Feed and other surfaces, so people can choose whether to see it.
2
More information
In this example, we give more context on why we’ve covered the photo with more context from independent fact-checkers
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.
