Community Standards
Policies that outline what is and isn't allowed on our apps.
Meta Advertising Standards
Policies for ad content and business assets.
Other policies
Other policies that apply to Meta technologies.
How Meta improves
How we update our policies, measure results, work with others, and more.
Age-Appropriate Content
Explore how we help teens have safe, positive experiences on Facebook and Instagram.
Our Approach To Dangerous Organizations and Individuals
How we approach dangerous organizations and individuals.
Our approach to the opioid epidemic
How we support communities in the face of the opioid epidemic.
Our approach to elections
How we help prevent interference, empower people to vote and more.
Our approach to misinformation
How we work with independent fact-checkers, and more, to identify and take action on misinformation.
Our approach to newsworthy content
How we assess content for newsworthiness.
Our approach to Facebook Feed ranking
How we reduce problematic content in News Feed.
Our approach to explaining ranking
How we build AI systems.
Content Library and Content Library API
Comprehensive access to public data from Facebook and Instagram
Ad Library tools
Comprehensive and searchable database of all ads currently running across Meta technologies
Other research tools and datasets
Additional tools for in-depth research on Meta technologies and programs
Community Standards Enforcement Report
Quarterly report on how well we're doing at enforcing our policies on the Facebook app and Instagram.
Intellectual Property
Report on how well we're helping people protect their intellectual property.
Government Requests for User Data
Report on government request for people's data.
Content Restrictions Based on Local Law
Report on when we restrict content that's reported to us as violating local law.
Internet Disruptions
Report on intentional internet restrictions that limit people's ability to access the internet.
Widely Viewed Content Report
Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter.
Regulatory and Other Transparency Reports
Download current and past regulatory reports for Facebook and Instagram.
Online Gambling and Gaming
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
May 17, 2024
Online Gambling and Gaming
Meta defines online gambling and gaming as any product or service where anything of monetary value is included as part of a method of entry and prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorized advertisers must follow all applicable laws and include targeting criteria consistent with Meta’s targeting requirements. At a minimum, ads may not be targeted to people under 18 years of age. Learn more in our Business Help Center.
To run ads that promote online gambling and gaming, advertisers will need to request written permission from Meta using this form and provide evidence that the gambling activities are appropriately licensed by a regulator or otherwise established as lawful in territories they want to target. Additionally, Meta doesn’t allow targeting for online gambling and gaming ads to people under the age of 18.
In order to promote the following, written permission is required:
- All forms of online gambling. Some common types of gambling include betting, lotteries, raffles, casino games, fantasy sports, bingo, poker, skill game tournaments and sweepstakes.
- Games where anything of monetary value is included as part of a method of entry and anything of monetary value is included as part of the prize, including but not limited to cash or digital currencies like Bitcoin. This includes games that require purchases to continue gameplay or provide an advantage in winning prizes in cases where the prize is of monetary value.
- Ads with destination (landing) pages that contain promotions for online gambling or games, even if there is no opportunity to gamble or game directly on that page, such as aggregator or affiliate sites.
Advertisers who receive permission cannot target ads to people under the age of 18. Permission can be requested in the following countries:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Colombia
- Czech Republic
- Denmark
- Estonia
- Finland
- France
- Germany
- Greece
- India
- Ireland
- Japan
- Kenya
- Mexico
- Netherlands
- Nigeria
- Norway
- Peru
- Poland
- Portugal
- Romania
- Serbia
- Slovakia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Kingdom
- United States
Without permission, advertisers can run ads that promote:
- Physical, real-money gambling activity or establishments, like “brick and mortar” casinos, entertainment events at casinos or the streaming of offline poker tournaments provided the ad or destination (landing) page does not promote or facilitate online gambling.
- State or government lotteries, as long as the advertiser is directly or exclusively responsible for running the lottery.
- Prize promotions that involve purchasing a product at the usual retail price, as long as online gambling isn’t the primary business model of the advertiser or any featured brand.
- Entirely free-to-play games.
Note: Advertisers will need to comply with all applicable local laws when they run these types of ads.
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.
