Adult Products or Services

Policy details

Change log


Change log


Current version

Adult Products or Services

Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning, must be targeted to people 18 years or older and must not focus on sexual pleasure.


Advertisers can run ads that promote sexual health, wellness and reproductive products and services. However, as a global company, we need to take into account the wide array of people from different cultures and countries who see ads across our technologies to avoid potential negative experiences. That is why we place additional restrictions on these ads, including the requirement to target audiences 18 years or older.


Ads can't:

  • Promote products or services that focus on sexual pleasure or enhancement, such as sex toys or sexual enhancement products
  • Contain content that focuses on sexual pleasure or enhancement

Ads can:

  • Promote sexual and reproductive health or wellness, as long as the focus is on health and not sexual pleasure or enhancement, and they target people 18 years or older. This includes ads for:
  • Birth control products, including condoms
  • Family planning
  • Products addressing the effects of menopause
  • Erectile dysfunction products
  • Pain relief during sex
  • Prevention of premature ejaculation
  • Reproductive health products or services
  • Promote sex education, as long as there’s no sexualized or suggestive content and the focus is on health and not sexual pleasure or enhancement


The following examples are only allowed when targeting audiences 18 years or older:

“Free condoms now available at all local health centers”

“Practice safe sex with our brand of condoms”

“New moisturizing lube to relieve vaginal dryness on a day to day basis”


“Buy our sex toys for your adult pleasure”

“Use our gel to dramatically improve your sex life”

“Condoms, sex tips and more. Pleasure guaranteed!”


We have the same policies around the world, for everyone on Facebook.

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Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.