In cases where people post information about COVID-19 treatments that contradicts the specific advice of health authorities, and where a potential for physical harm is identified but is not imminent, Meta should adopt a range of less intrusive measures.
Our commitment: We agree with the board that less intrusive measures should be used where a potential for physical harm is identified but is not imminent. That said, we disagree with the board that the content implicated in this case does not rise to the level of imminent harm. We will continually evaluate and calibrate our response to content about COVID-19 treatments based on information from public health authorities.
Considerations: Our global expert stakeholder consultations have made it clear that in the context of a health emergency, the harm from certain types of health misinformation does lead to imminent physical harm. That is why we remove this content from the platform. We use a wide variety of proportionate measures to support the distribution of authoritative health information. We also partner with independent third party fact-checkers and label other kinds of health misinformation.
We know from our work with the World Health Organization (WHO) and other public health authorities that if people think there is a cure for COVID-19 they are less likely to follow safe health practices, like social distancing or mask-wearing. Exponential viral replication rates mean one person’s behavior can transmit the virus to thousands of others within a few days.
We also note that one reason the board decided to allow this content was that the person who posted the content was based in France, and in France, it is not possible to obtain hydroxychloroquine without a prescription. However, readers of French content may be anywhere in the world, and cross-border flows for medication are well established. The fact that a particular pharmaceutical item is only available via prescription in France should not be a determinative element in decision-making.
Next steps: We’ll take no further action on this recommendation since we believe we already do employ the least intrusive enforcement measures given the likelihood of imminent harm. We restored the content based on the binding power of the board’s decision. We will continue to rely on extensive consultation with leading public health authorities to tell us what is likely to contribute to imminent physical harm. During a global pandemic, this approach will not change.