Community Standards
Policies that outline what is and isn't allowed on our apps.
Meta Advertising Standards
Policies for ad content and business assets.
Other policies
Other policies that apply to Meta technologies.
How Meta improves
How we update our policies, measure results, work with others, and more.
Age-Appropriate Content
Explore how we help teens have safe, positive experiences on Facebook and Instagram.
Our Approach To Dangerous Organizations and Individuals
How we approach dangerous organizations and individuals.
Our approach to the opioid epidemic
How we support communities in the face of the opioid epidemic.
Our approach to elections
How we help prevent interference, empower people to vote and more.
Our approach to misinformation
How we work with independent fact-checkers, and more, to identify and take action on misinformation.
Our approach to newsworthy content
How we assess content for newsworthiness.
Our approach to Facebook Feed ranking
How we reduce problematic content in News Feed.
Our approach to explaining ranking
How we build AI systems.
Content Library and Content Library API
Comprehensive access to public data from Facebook and Instagram
Ad Library tools
Comprehensive and searchable database of all ads currently running across Meta technologies
Other research tools and datasets
Additional tools for in-depth research on Meta technologies and programs
Community Standards Enforcement Report
Quarterly report on how well we're doing at enforcing our policies on the Facebook app and Instagram.
Intellectual Property
Report on how well we're helping people protect their intellectual property.
Government Requests for User Data
Report on government request for people's data.
Content Restrictions Based on Local Law
Report on when we restrict content that's reported to us as violating local law.
Internet Disruptions
Report on intentional internet restrictions that limit people's ability to access the internet.
Widely Viewed Content Report
Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter.
Regulatory and Other Transparency Reports
Download current and past regulatory reports for Facebook and Instagram.
Types of Content We Demote
Similar to how our Community Standards indicate the types of content that we don’t allow on Facebook, our Content Distribution Guidelines describe the types of content we think may either be problematic or low quality, so we reduce its distribution in Feed for everyone. These reductions, also called demotions, are rooted in our commitment to the values of Responding to People’s Direct Feedback, Incentivizing Publishers to Invest in High-Quality Content, and Fostering a Safer Community. We want people to be able to enjoy and share content without being disrupted by problematic or low quality content.
Reduced distribution may vary depending on the number of times the poster or commenter has violated our rules previously, the degree of confidence of our systems' predictions, among other things. While the majority of our reduced distribution enforcements are applied around the world equally, we also recognize that in certain situations we cannot always take a one-size-fits-all approach to enforcement. For example, we may temporarily adjust our enforcements in a specific region or during a critical event.
Additionally, Facebook uses personalized ranking in various ways. Of note, we use personalization to reduce the distribution of content that doesn’t violate our policies but may get close. For example, we may reduce the distribution of “borderline” content, such as a photo of a person posing in a sexually suggestive manner, speech that includes profanity, borderline hate speech, or gory images. We make this content less visible for those who prefer not to see it. Read more about our personalized ranking approach here.
As these guidelines develop, we will continue to provide transparency about how we define and treat problematic or low quality content. A summary of updates we make to the Guidelines can be found on our Changes, Corrections and Adjustments page.
Responding to People’s Direct Feedback
We’re always eager to receive people’s feedback about what they do and don’t like seeing on Facebook and make changes to Feed in response.
- Ad Farms
- Clickbait Links
- Comments that Are Likely to Be Reported or Hidden
- Engagement Bait
- Links to Websites Requesting Unnecessary User Data
- Low Quality Comments
- Low Quality Events
- Pages Predicted to Be Spam
- Sensationalist Health Content and Commercial Health Posts
Incentivizing Creators to Invest in High-Quality and Accurate Content
We want people to have interesting, new material to engage with in the long term, so we create incentives that encourage the creation of this type of content.
- Domains with Limited Original Content
- Fact-Checked Misinformation
- Inauthentic Sharing
- Links to Domains and Pages with High “Click-Gap”
- Unoriginal News Articles
Fostering a Safer Community
Some content may be problematic for our community, whether or not it’s intended that way. We make this content difficult to encounter for people who aren’t actively trying to see it.
