Reducing the distribution of problematic content
UPDATED APR 25, 2025
Categories of problematic content we reduce
Our goals for reducing problematic content are based on the needs of our community. This work is focused on various types of problematic content in Feed, including reducing problematic comments on public posts from Pages and people. Here’s how we approach this process, along with some categories of problematic content we reduce.
Responding to people’s direct feedback
We often ask people about their experiences on Facebook, and we use surveys to better inform what we build. We consider people’s responses, as well as signals such as what they like, dislike, comment on or share. Based on this feedback, here are some types of problematic content we address:
- Low-quality content, such as clickbait and engagement bait.
- Links to websites that are covered with ads, slow to load or broken.
- Low-quality comments that are repeatedly copied and pasted.
Incentivizing publishers to invest in high-quality content
We want people to have interesting, new material to engage with, so we work to set incentives that encourage the creation of high-quality content. And we disincentivize, for example:
- Limited originality content that is principally repurposed from other sources.
- Low-quality videos that abuse video or live video formats.
- Misinformation.
Fostering a safer community
There is some content that individual people may want to see, but that others may find problematic, so we make it harder to encounter. This includes:
- Content by creators that repeatedly violate our policies.
Our standards for recommending content
To help people discover new content and communities, we make personalized recommendations for people on Facebook and Instagram. Our Recommendations Guidelines serve as our baseline standards for the types of content we recommend.
Facebook
Instagram
Facebook may recommend content, accounts and entities—such as Pages, Groups or Events—that people don’t already follow. This includes:
- Pages You May Like.
- Groups You Should Join.
- “Suggested For You” posts.
- People You May Know.
Our Recommendations Guidelines are another important tool for managing problematic content on Facebook and Instagram. Because recommended content doesn’t come from accounts or entities people choose to follow, we work to avoid making recommendations that may be low-quality, objectionable, sensitive or inappropriate for younger viewers.