Content Distribution Guidelines: Changes, corrections and adjustments

UPDATED 2 JUL 2025
We summarise changes that we've made to the Content Distribution Guidelines and detail any specific adjustments to the types of content that we demote.
This quarter, we've made the following changes:
  • We removed the guidelines for ad farms, links to websites requiring unnecessary user data, low-quality comments, low-quality events, Pages predicted to be spam, sensationalist health content and commercial health posts, domains with limited original content, inauthentic sharing, links to domains and pages with high "click-gap", unoriginal news articles, content posted by repeat violators of our policies, posts that indicate suspicious virality and unsafe reporting about suicide.
  • We removed the guideline for comments that are likely to be reported or hidden because we take a personalised ranking approach to this type of content.
  • We updated the guideline for content likely violating our community standards to reflect our approach to terrorism.
This quarter, we've made the following changes:
  • We updated the guideline for Content Likely Violating Our Community Standards to reflect our approach to spam.
This quarter, we've made the following changes:
  • We've updated the guideline for content likely violating our Community Standards because we have not utilised the demotion on fake accounts since 2022 and this update was missing from the change log.
This quarter, we've made the following changes:
  • We updated the guideline for Content Likely Violating Our Community Standards to reflect our approach to scams.
This quarter, we've made the following changes:
  • We've updated the guideline for content likely violating our Community Standards to reflect our approach to eating disorder and self-harm content
This quarter, we've made the following changes:
  • We updated the guideline for Inauthentic Sharing because we no longer demote posts to groups and link posts that have been shared at high frequency.
This quarter, we've made the following changes:
  • We removed the guideline for low-quality videos, because we no longer reduce the distribution of these videos.
  • We removed the guideline for Pages posting unoriginal videos, because we no longer reduce the distribution of these Pages.
  • We removed the guideline for content borderline to the Community Standards, because we take a personalised ranking approach to this type of content.
This quarter, we made the following changes (note: individual changes to each guideline can be found in that guideline's changelog):
This quarter, we made the following changes (note: individual changes to each guideline can be found in that guideline's changelog):
  • We've removed the guideline for posts from broadly untrusted news publishers, because we no longer use it as a ranking signal.
This quarter, we made the following changes (note: individual changes to each guideline can be found in that guideline's changelog):
  • We've consolidated three overlapping guidelines into one for improved clarity. Posts from people who hypershare into groups and posts from Pages that artificially inflate their distribution are now part of the Inauthentic Sharing guideline.
  • We updated the guideline for content posted by repeat violators of our policies to include cases where we may take action on a single strike if it is a severe violation.
  • We updated language on the "Our approach to ranking" page under "Types of content we demote" to mention personalised demotions.
This quarter, we've made the following changes:
  • We removed the guideline for links to suspected cloaking domains, because we no longer reduce the distribution of these links.
  • We removed the guideline for low-quality browsing experiences, because we no longer reduce the distribution of these links.
  • We removed the guideline for posts from people who are likely to have multiple accounts, because this is already covered by the Community Standards.
This quarter, we made the following changes (note: individual changes to each guideline can be found in that guideline's changelog):
  • We removed the guideline for links to landing pages containing sexual/shocking content, because we no longer reduce the distribution of these links.
  • We made minor edits to the language of several guidelines to provide more clarity on what content is demoted and why.
This quarter, we made the following changes (note: individual changes to each guideline can be found in that guideline's changelog):
  • We updated the guideline for content likely to violate our Community Standards to include new demotions on false claims about COVID-19 and posts containing restricted goods or services.
  • We deprecated the guideline for news articles lacking transparent authorship, because we no longer reduce the distribution of news articles that do not have an authorship byline.
This quarter, we made the following changes (note: individual changes to each guideline can be found in that guideline's changelog):