Widely Viewed Content Report: What People See on Facebook

Q2 2024 report

Table of Contents

Introduction

The Widely Viewed Content Report aims to provide more transparency and context about what people are seeing on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States. We provide insights into the various content types that appear on Feed to help people better understand our distribution systems and how they influence the content people see on Facebook. We plan to expand the scope of this report in future iterations. It will continue to appear in conjunction with our quarterly Community Standards Enforcement Report.

A few things to note:

  • Context on the report’s methodology and additional information that may help you understand this report can be found in our Companion Guide. A summary of changes in each report can also be found in our Changes, Corrections and Adjustments page. An archive of prior reports can be found here.

  • This report shares data on views and viewers of content in Feed, including recommended content, seen in the United States between 2024-04-01 and 2024-06-30 (referred to as “Q2 2024” in this report). All data and statistics in this report adhere to these parameters.

  • This report doesn’t include ads or content viewed outside of Feed, like on Watch, Marketplace or other places within the app. All data and statistics in this report adhere to these parameters. You can read more about our data inclusion and exclusion methodology in the Companion Guide.

  • The view and viewer counts in this report are based on views on both public and private content. However, the tables highlighting our top content may include content which was publicly available but subsequently removed by the original content creator or by Facebook, or whose audience has changed. To respect privacy, we won’t display the original content, but will instead leave a placeholder and share whether it was a Facebook or user-initiated change.

  • Due to rounding, some totals included in the report may not equal the sum of the separate figures.

  • Given Facebook's size, it may be difficult to interpret the scale of content views in this report. To help, at the beginning of the domains, links, Pages and posts sections we share data to help contextualize how widely the content was viewed. As an example, you can see in the chart below that the content seen by the most people — as described in this report — still comprise only a small portion of the total number of content views, because, given the customized nature of Feed, most of what people see on Facebook is uniquely personalized.

Posts with the most Feed content viewers in the US during Q2 2024 represented only a small fraction of all Feed content views in the US.

Report terminology:

Here are some terms found in the report, and Companion Guide, and what they mean:

Content View

is what is counted whenever a piece of content appears in Feed. If there are multiple pieces of content in a post, the view is assigned to the post.

Content Viewer

is an account who viewed a piece of content on Feed. This metric is estimated.

Domain

refers to the name of a website. A domain name is a unique name that identifies a website. For example, the domain name of Facebook is "facebook.com."

Subdomain

refers to a domain that is part of a larger domain. For example, Facebook’s mobile site "m.facebook.com" is a subdomain of "facebook.com."

Link

refers to a web address that leads to a specific webpage. Note that all links must contain a domain, but sometimes links are just the domain itself. For example, facebook.com is Facebook's homepage as well as its domain. For this reason it may appear that domains are included in the link section of the report, when in fact these are links that contain only domains. The report does not consider email addresses to be links.

Feed

is the constantly updating list of posts in the middle of a user’s home page which includes status updates, photos, videos, links, app activity and interactions from people, Pages and Groups.

Organic Content

refers to any post that is not an advertisement. If content received views both as organic content and as an ad, we will count the organic view but not the views on the ad.

Page

refers to public entities created by businesses, brands, celebrities, creators, media outlets and more.

Posts with a link

is any post that has an external link included in it.

Connected Content

refers to content in someone’s Feed from people they have added as a friend, Groups they have joined, or Pages they have followed.

Unconnected Content

refers to content in someone’s Feed that did not come from friends, Pages people followed, or Groups that they were a part of. Recommended content is unconnected.

Ads

refers to content that gained some or all of its distribution using one of Facebook’s advertising tools.

What a typical Feed looks like

By far, the most common experience in Feed for people in the US is to see posts without links, from their friends, or from Groups they’ve joined.

Where posts in Feed come from

In Q2 2024, 59.3% of views came from posts shared by people’s friends, from Groups people had joined, or Pages they had followed (see breakdown below). Of the remaining 40.7% of Feed content views in the US during Q2 2024, 29.6% came from in Feed recommendations, which show people content from sources they are not connected to, but we think they might be interested in; we refer to this content as ‘unconnected posts’. The last 11.2% came from less common products, such as Events, and logging discrepancies.

Organic Feed content views in the US during Q2 2024, broken down by source of the content.




Where most Feed views come from

96.7% of the views in the US during Q2 2024 did not include a link to a source outside of Facebook. For the 3.3% of views in posts that did include a link, they typically came from a Page the person followed (this includes posts which may also have had photos and videos, in addition to links).


Feed content views from content viewers in the US during Q2 2024, broken down by inclusion of links and the most-viewed domains.




You can see all this summarized in the following table:

Posts From Friends and People FollowedPosts from Groups joinedPosts from Pages followedUnconnected PostsOtherGrand Total

Post with a link

1.6%

0.2%

0.0%

1.4%

0.1%

3.3%

Post with no link

42.3%

15.2%

0.0%

28.2%

11.0%

96.7%

Grand total

43.9%

15.4%

0.0%

29.6%

11.2%

100.0%

Organic Feed content views in the US during Q2 2024, broken down by whether the individual post contained a link to an external site or app.

Widely viewed content overview

The following sections include the domains, links, Pages and individual posts that were viewed by the most content viewers in the US during Q2 2024. Each section starts with data to help contextualize how widely viewed the content was, and then presents the Top-20 pieces of content in order from most to least content viewers. Our goal is to be transparent about our most viewed content on Facebook’s Feed (as measured by total number of content viewers). However, even though our most viewed content might have a very large number of content viewers, as measured as a percentage of all of Facebook content viewers, they represent only a small fraction of total views in Feed in the US that quarter. In short, it is uncommon for different people to see the same content in their Feed.

To learn more about how content was included in this report, read about how content is recommended in Feed, how our algorithms try to predict what people want to see out of trillions of eligible posts, or how we reduce reduce problematic content.

Widely viewed domains

  • News domains in the list accounted for about 0.2% of all Feed content views.

  • The top 20 domains seen here collectively accounted for about 0.6% of all Feed content views in the US during Q2 2024. In Q1 2024, the top 20 domains collectively accounted for about 0.5% of all Feed content views.

RankDomainContent Viewers

1

youtube.com

154.1M

2

media1.tenor.co

101.4M

3

gofundme.com

99.2M

4

tiktok.com

96M

5

cbsnews.com

84.1M

6

people.com

63.8M

7

tmz.com

60.8M

8

zillow.com

56.6M

9

today.com

56M

10

dailymail.co.uk

55.3M

11

variety.com

50.7M

12

amazon.com

49.5M

13

usmagazine.com

48.8M

14

businessinsider.com

45.7M

15

cnn.com

45.5M

16

cbssports.com

45.3M

17

nypost.com

44.8M

18

etonline.com

43.7M

19

abc7.com

41.4M

20

bizjournals.com

40.9M

Top domains by organic Feed content viewers in the US during Q2 2024. Because this list focuses on non-Facebook links, it excludes Facebook and Instagram domains. It also excludes log-in pages for email services such as Gmail. See the Data Inclusions/Exclusions section of the Companion Guide for more information.

Widely viewed links

  • The top 20 links seen here collectively accounted for 0.01% of all Feed content views in the US during Q2 2024. In Q1 2024 the number was 0.01%.

RankURLContent Viewers

1

https://www.moodyfuneralservices.com/obituaries/valerie-smith

21M

2

https://www.univision.com/especiales/noticias/infografias/2024/eclipse-solar-2024-en/

15.1M

3

https://herviewfromhome.com/open-air-carbon-monoxide-poisoning/

14.6M

4

https://media1.tenor.co/m/2jE17Lw0WqUAAAAd/happy-birthday-to-you-feliz-cumpleanos.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM

12.7M

5

https://www.cbsnews.com/news/joro-spiders-new-york-giant-venomous-spiders-spread-east-coast/

11.5M

6

https://media1.tenor.co/m/RYt0PQOgYXcAAAAd/happy-birthday-happy-birthday-wishes.gif?c=VjFfZmFjZWJvb2tfd2ViY29tbWVudHM

10.5M

7

https://www.cbsnews.com/news/tesla-cybertruck-recall-windshield-elon-musk/

10.4M

8

https://www.marketwatch.com/story/warren-buffet-donates-billions-in-stock-to-charities-d7972fe8

10.1M

9

https://www.cbsnews.com/news/taylor-swift-prince-william-george-charlotte-eras-tour-concert-london-wembley/

10M

10

https://www.kxii.com/2024/06/17/george-strait-sets-us-concert-record-largest-audience-single-night/

9.4M

11

https://www.kens5.com/article/tech/science/aerospace/strawberry-moon-visible-this-how-to-see/500-7c1c6b42-c77b-443c-b344-caf6c51cce7a

9.3M

12

https://www.today.com/life/inspiration/stanford-105-year-old-graduate-rcna157866

9M

13

https://www.tmz.com/2024/05/09/hailey-bieber-pregnant-with-justin-bieber-baby/

8.8M

14

https://www.usmagazine.com/celebrity-news/news/elton-john-confirms-hes-done-touring-wants-to-be-present-for-sons/

8.7M

15

https://people.com/elton-john-confirms-he-will-never-tour-again-wants-to-be-present-for-sons-8671034

8.7M

16

https://www.tmz.com/2024/06/23/travis-kelce-onstage-taylor-swift-london-wembley-eras-tour-skit/

8.5M

17

https://www.smithsonianmag.com/smart-news/what-does-solar-eclipse-mars-look-like-new-breathtaking-images-caught-nasa-perseverance-rover-idea-180983795/

8.3M

18

https://www.cbsnews.com/news/summer-solstice-2024-stonehenge-pictures/

8M

19

https://www.usmagazine.com/celebrity-moms/news/hilary-duff-gives-birth-to-baby-no-4-3rd-with-matthew-koma/

8M

20

https://variety.com/2024/film/news/mrs-doubtfire-kids-reunite-31-years-robin-williams-movie-1235989782/

7.9M

Top links by organic Feed content viewers in the US during Q2 2024. Because this list focuses on non-Facebook links, it excludes links to Facebook and Instagram. It also excludes log-in pages for email services such as Gmail and link aggregators. See the Data Inclusions/Exclusions section of the Companion Guide for more information.

Widely viewed Pages

  • The top 20 Pages listed here collectively accounted for about 0.9% of all US content views during Q2 2024. In Q1 2024, the top 20 Pages collectively accounted for 0.8% of all US content views.

RankPage LinkPage NameContent Viewers

1

facebook.com/100064556895235

LADbible

132M

2

facebook.com/100064850344103

UNILAD

117.9M

3

facebook.com/100092034833689

Classic throwback

107.7M

4

facebook.com/100064729924920

Lessons Learned In Life

103.1M

5

facebook.com/100064713161238

Dad Jokes

99M

6

facebook.com/100044568393679

ESPN

98.3M

7

facebook.com/100059306690876

ABC News

92.6M

8

facebook.com/100066967522669

JDM CARS

91.5M

9

facebook.com/100066412433780

Tyla

90.8M

10

facebook.com/100059510560668

People

86.8M

11

facebook.com/100044399530411

NBA

86.2M

12

facebook.com/100081074152366

Pubity

84.9M

13

facebook.com/100064595627747

theScore

84.1M

14

facebook.com/100064373544303

Chefclub Network

83.8M

15

facebook.com/100079297070100

Happy Gardens

83.8M

16

facebook.com/100044357169727

SportsCenter

82.9M

17

facebook.com/100064361847224

Esthetic Moments

81.9M

18

facebook.com/100067759316841

ABC7

81.6M

19

facebook.com/100044242815620

MLB

80.9M

20

facebook.com/100059298051370

Entertainment Tonight

80.4M

Top Pages by organic Feed content viewers in the US during Q2 2024.

Widely viewed posts

  • The top 20 posts seen here collectively accounted for about 0.03% of all US content views. In Q1 2024, the top 20 posts collectively accounted for 0.03% of all US content views.

RankPost LinkPost ImageContent Viewers

1

facebook.com/755160256726218

38.2M

2

facebook.com/386674537694495
app-facebook
Secret Recipes Revealed
about 6 months ago

37.7M

3

facebook.com/412685918057325
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34.1M

4

facebook.com/390502233970786
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Japanese Gummy🇯🇵 #japan #japanese #onlyinjapan

33.3M

5

facebook.com/10103811463908289

32.7M

6

facebook.com/1140512870185608
app-facebook
Pamela Powers
about 8 months ago

32.2M

7

facebook.com/854615636709691
app-facebook
Basketball Forever
about 7 months ago

32.2M

8

facebook.com/402630232757986
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Japanese gum bottles have paper inside for throwing away your gum🇯🇵#japan #japanese #onlyinjapan

726K
5K
11K

31.8M

9

facebook.com/404814702383366
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31.3M

10

facebook.com/1176505926643897
app-facebook
Cheri's Cakes & Cruffles
about 7 months ago

{{SECOND EDIT- I have gotten about 100 messages asking where I am located and wanting to order a cake (😆) - I’m in Pennsylvania. Again, not sure how/why this simple photo went so crazy 🤷‍♀️. And 35 + 18 + 7 honestly DOES equal 60! The debate about the math is real and I have absolutely no clue why people are arguing that it doesn’t add up. It was just a silly cake - from a daughter to her daddy - celebrating his 60th birthday over the weekend. I love that most of you saw the... humor in the way his age was calculated … and to those of you who also came up with the sum of 60 when all 3 numbers were added together…. Thanks for sticking up for me and my old-school math skills.

EDITED: crazy that this simple cake went so viral 😜💕. Thank you for getting a few giggles from it. AND just for clarification… 35 + 18 + 7 actually does equal 60! Not sure what the confusion is with this math (but feel free to double check on a calculator if you don’t believe me). 🤷‍♀️}}

Ahhh….forgot to post this cake from last weekend! “Funny” birthday cake for a customer’s father who was turning 60. This was a chocolate cake with peanut butter filling and frosting. Thanks for the order. #cakesandcruffles

See more

31.1M

11

facebook.com/372709139076205

29.8M

12

facebook.com/397918846548895

29.8M

13

facebook.com/438800321995572
Something Went Wrong
We're having trouble playing this video.

29.4M

14

facebook.com/4385273521488803

29.1M

15

facebook.com/10229783039774504

29.1M

16

facebook.com/828373762650510
Something Went Wrong
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28.7M

17

facebook.com/122116052774283339
It looks like you may be having problems playing this video. If so, please try restarting your browser.
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Video Unavailable
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28.5M

18

facebook.com/825917516236804
Something Went Wrong
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28.4M

19

facebook.com/489081576799961

This Facebook post is no longer available. It may have been removed or the privacy settings of the post may have changed.

28.4M

20

facebook.com/347031968404858
app-facebook
Natalie Lucy
about 5 months ago
146K
12K
70K

28.3M

Top posts by organic Feed content viewers in the US during Q2 2024.

Removed Content

Meta aims to share as much context about the most widely viewed content on our platform as possible, including the content we removed and the reasons for its removal.

What's next

The report is one of several we publish with the goal of being transparent about what people experience on Facebook. We plan to expand future reports, which will continue to appear in conjunction with the Community Standards Enforcement Report.

Report archive

You can download prior releases of the WVCR, along with their supporting documentation here.