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In January 2022, an Instagram account posted content about the UK drill music track "Secrets Not Safe" by Chinx (OS), including a clip of the music video. The Metropolitan Police then requested that Meta review all content containing "Secrets Not Safe," citing concerns about gang violence and retaliatory violence in London. Meta reviewed and removed the content from the account at issue for violating the Violence and Incitement policy. In the case of A Veiled Threat of Violence Based on Lyrics from a Drill Rap Song the Oversight Board overturned the original enforcement decision and recommended that Meta provide users with the opportunity to appeal to the Oversight Board for any decisions made through Meta's internal escalation process, including decisions to remove content and to leave content up.
What was the impact of Meta’s implementation of this recommendation?
In 2023 Meta developed an additional pathway which expands users’ ability to appeal eligible content decisions to the Board. A look into the total number of content decisions from Facebook and Instagram eligible for appeal, as well as the number of appeals submitted in August 2024 showed that there were over 200,000 eligible Facebook and Instagram escalation decisions, and for nearly 100% of these decisions Meta generated reference IDs for users to initiate appeals to the Oversight Board. Of these decisions with reference IDs, users submitted appeals to the Oversight Board for over 220 decisions. Providing these additional users with a direct pathway to the Board to appeal decisions strengthens the Board’s ability to make significant and challenging decisions on content moderation and to hold Meta accountable to external governance.