Наркотические и лекарственные средства

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ЖУРНАЛ ИЗМЕНЕНИЙ
Наркотические и лекарственные средства
Запрещается запускать рекламу, продвигающую продажу или использование запрещенных или рекреационных наркотических средств, а также других небезопасных веществ, продуктов или добавок, которые Meta определяет по своему усмотрению. Реклама, продвигающая рецептурные, безрецептурные препараты и продукты, получаемые из каннабиса, должна соответствовать определенным требованиям приведенной ниже политики.
Рекламодатели, показывающие объявления на платформах Meta, должны соблюдать не только Нормы рекламной деятельности, но и Нормы сообщества.
Руководство
В рекламе нельзя:
  • запрашивать, покупать, продавать, обменивать, жертвовать или дарить (например, раздавать бесплатно по акции) запрещенные, рекреационные или другие потенциально небезопасные препараты, продукты или добавки;
  • поощрять потребление запрещенных, рекреационных или других потенциально небезопасных препаратов, продуктов или добавок;
  • продвигать продажу принадлежностей, связанных с наркотическими средствами.
В рекламе можно:
  • упоминать запрещенные препараты, продукты или добавки в целях политической пропаганды, распространения новостей и информационных кампаний, если они не способствуют продаже или потреблению этих веществ.
Узнать больше можно в Справочном центре для бизнеса.
Наркотические средства высокого риска, немедицинские наркотические средства и энтеогены
Запрещается рекламировать продажу или использование запрещенных или рекреационных наркотических средств, а также других небезопасных веществ, продуктов или добавок, которые Meta определяет по своему усмотрению.Рекламодатели, показывающие объявления на платформах Meta, должны соблюдать не только Нормы рекламной деятельности, но и Нормы сообщества.
Обзор
Запрещается запускать рекламу, продвигающую продажу или использование запрещенных или рекреационных наркотических средств, а также других небезопасных веществ, продуктов или добавок.
Руководство
В рекламе нельзя:
  • запрашивать, покупать, продавать, обменивать, жертвовать или дарить (например, раздавать бесплатно по акции) запрещенные, рекреационные или другие потенциально небезопасные препараты, продукты или добавки;
  • поощрять потребление запрещенных, рекреационных или других потенциально небезопасных препаратов, продуктов или добавок;
  • продвигать продажу принадлежностей, связанных с наркотическими средствами;
  • продвигать продажу товаров с изображением наркотических средств высокого риска.
В рекламе можно:
  • упоминать запрещенные препараты, продукты или добавки в целях политической пропаганды, распространения новостей и информационных кампаний, если они не способствуют продаже или потреблению этих веществ.
Узнать больше можно в Справочном центре для бизнеса.
Рецептурные препараты
Мы разрешаем показывать рекламу рецептурных препаратов, чтобы делиться информацией о медицинской эффективности, доступности различных видов средств и ценах на них. В то же время мы знаем, что законы и нормы, регулирующие продвижение этих продуктов, отличаются в разных регионах.
Чтобы снизить риски для потребителей, мы требуем, чтобы рекламодатели, продвигающие рецептурные препараты, предоставляли доказательства того, что их деятельность соответствующим образом лицензирована. Онлайн-аптеки, поставщики услуг телемедицины и производители лекарств должны предоставлять доказательства того, что они имеют соответствующую лицензию или иным образом признаны законными в странах, на которые они хотят настроить таргетинг, и что они следуют применимым рекомендациям по таргетингу, включая показ рекламы только в тех странах, в которых они сертифицированы. Meta запрещает настраивать таргетинг рекламы рецептурных препаратов на людей младше 18 лет.
Чтобы проверить наличие прав на запуск такой рекламы и запросить разрешение, рекламодатели могут следовать этим инструкциям.
Обзор
Мы разрешаем показывать рекламу рецептурных препаратов, чтобы делиться информацией о медицинской эффективности, доступности различных видов средств и ценах на них. В то же время мы знаем, что законы и нормы, регулирующие продвижение этих продуктов, отличаются в разных регионах.
Руководство
Рекламодатели с действующим сертификатом LegitScript, соответствующие нашим требованиям, могут показывать рекламу рецептурных препаратов при соблюдении следующих условий:
  • таргетинг настроен только на людей в допустимых странах (США, Канада или Новая Зеландия);
  • таргетинг настроен только на людей в странах, где рекламодатель сертифицирован;
  • таргетинг рекламы настроен только на людей от 18 лет;
  • получено разрешение Meta.
Согласно требованиям Meta у онлайн-аптек и поставщиков телемедицинских услуг должен быть действующий сертификат LegitScript. После получения сертификата LegitScript они должны запросить разрешение у Meta, следуя этим инструкциям.
Производителям лекарств доступно два варианта:
(1) следовать инструкциям для онлайн-аптек и поставщиков телемедицинских услуг;
(2) запросить разрешение с использованием процедуры внутренней проверки Meta, для которой не требуется сертификат LegitScript.
Рекламодателям не требуется письменное разрешение, чтобы показывать рекламу, которая:
  • запущена в рамках просветительской, пропагандистской или общественной деятельности, связанной с рецептурными препаратами;
  • продвигает услуги телемедицины в целом.
Запрещается показывать рекламу, которая:
  • продвигает рецептурные препараты, за исключением рекламы от рекламодателей, которые обладают действующим сертификатом LegitScript или прошли процедуру внутренней проверки Meta; добавили предупреждение о необходимости проконсультироваться с лицензированным медицинским специалистом или получить действительный рецепт; и прошли процедуру регистрации Meta для рекламы рецептурных препаратов; нацелена только на людей в допустимых странах (США, Канада или Новая Зеландия); нацелена только на людей в странах, в которых рекламодатель сертифицирован; нацелена только на людей старше 18 лет.
Советы по соблюдению этой политики можно прочитать в Справочном центре для бизнеса.
Безрецептурные препараты
Реклама, продвигающая безрецептурные лекарственные средства на продажу, должна соответствовать всем применимым местным законам, требуемым или установленным отраслевым нормам, руководствам, лицензиям и разрешениям. Таргетинг по возрасту и стране тоже должен соответствовать применимым местным законам. Как минимум, таргетинг рекламы не должен быть настроен на лиц младше 18 лет.
Обзор
Рекламодатели могут показывать рекламу, продвигающую продажу безрецептурных лекарственных средств, если соблюдены все применимые местные законы, отраслевые нормы, руководства, лицензии и разрешения. Кроме того, Meta запрещает настраивать таргетинг рекламы безрецептурных лекарственных средств на лиц младше 18 лет.
Руководство
Безрецептурные лекарственные средства — это лекарственные средства, которые можно купить или получить без рецепта. К ним относятся, в числе прочего, различные популярные местные и пероральные лекарственные средства, например противовоспалительные средства, лекарства от аллергии, антисептики и некоторые антибиотики.Рекламодатели могут:
  • показывать рекламу безрецептурных лекарственных средств людям в возрасте 18 лет или старше.
Каннабис и его производные
В рекламе запрещается продвигать или предлагать на продажу товары с тетрагидроканнабинолом (THC) или каннабисом, содержащие соответствующие психоактивные компоненты.Чтобы показывать рекламу, которая продвигает или предлагает на продажу каннабидиол (CBD) или аналогичные товары с каннабиноидами, необходимо предварительно получить письменное разрешение. Согласно требованиям Meta, рекламодатели, продвигающие товары с каннабидиолом (CBD), должны иметь действующий сертификат LegitScript. Сертифицированные рекламодатели обязаны соблюдать все применимые местные законы, а также требуемые или установленные отраслевые нормы и руководства, включая требования Meta к таргетингу.
Рекламу, которая продвигает или предлагает на продажу каннабидиол (CBD), можно показывать только в США, а ее таргетинг должен быть настроен на людей не младше 18 лет. Подать заявку на получение сертификата LegitScript можно здесь. Рекламодатели могут запросить разрешение, следуя этим инструкциям.
Рекламодатели могут продвигать или предлагать на продажу товары из конопли только в Канаде, Мексике и США и обязаны соблюдать все применимые местные законы, а также требуемые или установленные отраслевые нормы и руководства.
Чтобы узнать больше об этой политике, перейдите в наш Справочный центр для бизнеса.
Обзор
Рекламодателям запрещено запускать рекламу товаров с тетрагидроканнабинолом (THC) или каннабисом, содержащих связанные с ними психоактивные компоненты.
Рекламодатели могут запускать рекламу товаров с каннабидиолом (CBD), если они имеют действующий сертификат LegitScript, получили письменное разрешение от Meta и соблюдают все применимые местные законы, а также требуемые или установленные отраслевые нормы и руководства. Реклама товаров с каннабидиолом (CBD) не должна содержать заявлений о здоровье или медицине, а ее таргетинг не должен быть настроен на лиц младше 18 лет. Такие объявления разрешено показывать только в следующих юрисдикциях:
  • США
Подать заявку на получение сертификата LegitScript можно здесь. Рекламодатели могут запросить разрешение Meta, следуя этим инструкциям. Рекламодатели могут показывать рекламу товаров из конопли только в перечисленных ниже юрисдикциях. Кроме того, они обязаны соблюдать все применимые местные законы, а также требуемые или установленные отраслевые нормы и руководства:
  • Канада
  • Мексика
  • США
Обратите внимание, что настоящая политика не распространяется на товары, регулируемые политикой Meta в отношении рецептурных препаратов. Рекламодателям, продвигающим подобные товары, необходимо соблюдать политику Meta в отношении рецептурных препаратов вместо настоящей политики.
Чтобы узнать больше об этой политике и странах, где мы разрешаем показывать рекламу, которая продвигает или предлагает на продажу каннабидиол (CBD) и связанные товары, перейдите в наш Справочный центр для бизнеса.
Рекламодатели, показывающие объявления на платформах Meta, должны соблюдать не только Нормы рекламной деятельности, но и Нормы сообщества.
Руководство
Запрещается показывать рекламу, которая:
  • Продвигает или предлагает на продажу товары с тетрагидроканнабинолом (THC) или каннабисом, содержащие соответствующие психоактивные компоненты.
    • К ним относятся как пищевые, так и непищевые товары.
  • Продвигает продажу принадлежностей, связанных с наркотическими средствами, таких как бонги, сигаретная бумага и вапорайзеры.
  • Содержит утверждения, в которых прямо говорится или подразумевается, что представленные в рекламе товары могут лечить, предотвращать, смягчать или диагностировать какое-либо заболевание или состояние здоровья у людей или животных.
Сертифицированные рекламодатели, получившие письменное разрешение Meta, могут показывать рекламу, которая:
  • Продвигает или предлагает на продажу товары с каннабидиолом (CBD), содержащие не более 0,3 % тетрагидроканнабинола (THC), при следующих условиях:
    • Таргетинг настроен только на жителей США.
    • Таргетинг настроен только на лиц не младше 18 лет.
Рекламодателям не требуется письменное разрешение, чтобы показывать рекламу, которая:
  • продвигает или предлагает на продажу товары из конопли, не содержащие каннабидиол (CBD) или более 0,3 % тетрагидроканнабинола (THC) (например, семена и волокна конопли) в Канаде, Мексике и США, если рекламодатели соблюдают все применимые местные законы, а также требуемые или установленные отраслевые нормы, руководства и условия лицензии;
  • направлена на просветительскую, пропагандистскую или общественную деятельность, связанную с каннабидиолом (CBD) и связанными товарами, если на продажу не предлагаются запрещенные товары.
Прочитать советы по соблюдению этой политики можно в нашем Справочном центре для бизнеса.
Drugs and Pharmaceuticals
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion. Ads promoting prescription drugs, over-the-counter medicines, and cannabis derived products must follow specific requirements outlined in the policy below.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
High-Risk Drugs, Non-Medical Drugs and Entheogens
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion.Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Overview
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
  • Promote the sale of merchandise depicting high risk drugs
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
Prescription Drugs
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
To reduce risks to consumers, we require eligible advertisers promoting prescription drugs to provide evidence that their activities are appropriately licensed. Online pharmacies, telehealth providers, and pharmaceutical manufacturers must provide evidence that they are appropriately licensed or otherwise established as lawful in countries they want to target, and that they follow the applicable targeting guidelines, including only running ads in the countries in which they’re certified. Meta doesn’t allow targeting for prescription drugs to people under the age of 18.
Advertisers can check eligibility and request authorization by following these stepspermission using this form.
Overview
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
Guidelines
Qualified advertisers that are actively certified with LegitScript can run ads that promote prescription drugs as long as they:
  • Only target people in eligible countries (United States, Canada or New Zealand)
  • Only target people in countries in which they are certified
  • Only target people 18 years or older
  • Obtain authorization from Meta
Meta requires online pharmacies and telehealth providers to be actively certified with LegitScript. Once they have a LegitScript certification, they must request authorization from Meta by following these steps.
Pharmaceutical manufacturers have two options:
(1) Following the same steps as online pharmacies and telehealth providers, or
(2) Apply for authorization through Meta’s internal review process, which doesn’t require a LegitScript certification.
Advertisers don’t need written authorizationpermission to run ads that:
  • Educate, advocate or give public service announcements related to prescription drugs
  • Promote telehealth services generally
Advertisers can’t run ads that:
  • Promote prescription drugs unless they are actively certified by LegitScript or have gone through Meta’s internal review process; include a disclaimer to consult a licensed health professional or obtain a valid prescription; and have completed the Meta onboarding process for prescription drugs; only target people in eligible countries (United States, Canada or New Zealand); only target people in countries in which they are certified; and only target people over the age of 18
For tips on how to comply with this policy, visit the Business Help Center.
Over-The-Counter Drugs
Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws. At a minimum, ads may not be targeted to people under 18 years of age.
Overview
Advertisers can run ads that promote the sale of over-the-counter medicines as long as they comply with all applicable local laws, industry codes, guidelines, licenses and approvals. Additionally, Meta doesn’t allow targeting for over-the-counter medicine to people under the age of 18.
Guidelines
Over-the-counter medicine refers to medicine that can be purchased or obtained without a prescription. This includes but is not limited to various topical or ingestible common medications, such as anti-inflammatories, allergy medication, antiseptics or certain antibiotic medicines.Advertisers can:
  • Promote over-the-counter medicine to people 18 years or older
Cannabis and Cannabis Derived Products
Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.Ads that promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products are only allowed with prior written authorizationpermission. Meta requires advertisers promoting CBD products to be actively certified with LegitScript. Certified advertisers must comply with all applicable local laws, required or established industry codes and guidelines, including Meta’s targeting requirements.
Ads may only promote or offer the sale of CBD in the United States, and must not be targeted to people under 18 years of age. Advertisers can apply for certification with LegitScript here. Advertisers can request authorization by following these stepspermission using this form.
Ads may only promote or offer the sale of hemp products in Canada, Mexico and the United States, and must comply with all applicable local laws, required or established industry codes and guidelines.
For more information on this policy, visit our Business Help Center.
Overview
Advertisers can’t run ads that promote THC products or cannabis products containing related psychoactive components.
Advertisers can run ads that promote CBD products as long as they are actively certified with LegitScript, have written authorizationpermission from Meta and comply with all applicable local laws, required or established industry codes and guidelines. Ads for CBD products must not make health or medical claims or target people under 18 years of age, and are only allowed in the following jurisdiction:
  • United States
Advertisers can apply for certification with LegitScript here. Advertisers can request authorizationpermission from Meta using this formby following these steps.Advertisers can run ads that promote hemp products in the following jurisdictions only, and must comply with all applicable local laws, required or established industry codes and guidelines:
  • Canada
  • Mexico
  • United States
Note that products subject to Meta’s policy on Prescription Drugs are not subject to this policy, and advertisers of such products must instead comply with that policy.
For more information on this policy and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Advertisers can’t run ads that:
  • Promote or offer the sale of Tetrahydrocannabinol (THC) products or cannabis products containing related psychoactive components.
    • This includes both ingestible and non-ingestible products.
  • Promote the sale of drug-related paraphernalia, such as bongs, rolling papers and vaporizers
  • Contain any claims that expressly state or imply that the featured products can treat, cure, prevent, mitigate or diagnose a disease or medical condition in humans or animals.
Certified advertisers with written authorizationpermission from Meta can run ads that:
  • Promote or offer the sale of CBD products that don’t contain >0.3% THC as long as they:
    • Only target people in the United States.
    • Only target people aged 18 years or older.
Advertisers don’t need written authorizationpermission to run ads that:
  • Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.
  • Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.
For tips on how to comply with this policy, visit our Business Help Center.
Drugs and Pharmaceuticals
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion. Ads promoting prescription drugs, over-the-counter medicines, and cannabis derived products must follow specific requirements outlined in the policy below.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
High-Risk Drugs, Non-Medical Drugs and Entheogens
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion.Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Overview
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
  • Promote the sale of merchandise depicting high risk drugs
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
Prescription Drugs
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
To reduce risks to consumers, we require eligible advertisers promoting prescription drugs to provide evidence that their activities are appropriately licensed. Online pharmacies, telehealth providers, and pharmaceutical manufacturers must provide evidence that they are appropriately licensed or otherwise established as lawful in countries they want to target, and that they follow the applicable targeting guidelines, including only running ads in the countries in which they’re certified. Meta doesn’t allow targeting for prescription drugs to people under the age of 18.
Advertisers can check eligibility and request permission using this form.
Overview
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
Guidelines
Qualified advertisers that are actively certified with LegitScript can run ads that promote prescription drugs as long as they:
  • Only target people in eligible countries (United States, Canada or New Zealand)
  • Only target people in countries in which they are certified
  • Only target people 18 years or older
Advertisers don’t need written permission to run ads that:
  • Educate, advocate or give public service announcements related to prescription drugs
  • Promote telehealth services generally
Advertisers can’t run ads that:
  • Promote prescription drugs unless they are actively certified by LegitScript and have completed the Meta onboarding process for prescription drugsPromote prescription drugs unless they are actively certified by LegitScript; include a disclaimer to consult a licensed health professional or obtain a valid prescription; and have completed the Meta onboarding process for prescription drugs; only target people in eligible countries (United States, Canada or New Zealand); only target people in countries in which they are certified; and only target people over the age of 18
For tips on how to comply with this policy, visit the Business Help Center.
Over-The-Counter Drugs
Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws. At a minimum, ads may not be targeted to people under 18 years of age.
Overview
Advertisers can run ads that promote the sale of over-the-counter medicines as long as they comply with all applicable local laws, industry codes, guidelines, licenses and approvals. Additionally, Meta doesn’t allow targeting for over-the-counter medicine to people under the age of 18.
Guidelines
Over-the-counter medicine refers to medicine that can be purchased or obtained without a prescription. This includes but is not limited to various topical or ingestible common medications, such as anti-inflammatories, allergy medication, antiseptics or certain antibiotic medicines.Advertisers can:
  • Promote over-the-counter medicine to people 18 years or older
Cannabis and Cannabis Derived Products
Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.Ads that promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products are only allowed with prior written permission. Meta requires advertisers promoting CBD products to be actively certified with LegitScript. Certified advertisers must comply with all applicable local laws, required or established industry codes and guidelines, including Meta’s targeting requirements.
Ads may only promote or offer the sale of CBD in the United States, and must not be targeted to people under 18 years of age. Advertisers can apply for certification with LegitScript here. Advertisers can request permission from Meta using this form.
Ads may only promote or offer the sale of hemp products in Canada, Mexico and the United States, and must comply with all applicable local laws, required or established industry codes and guidelines.
For more information on this policy, visit our Business Help Center.
Overview
Advertisers can’t run ads that promote THC products or cannabis products containing related psychoactive components.
Advertisers can run ads that promote CBD products as long as they are actively certified with LegitScript, have written permission from Meta and comply with all applicable local laws, required or established industry codes and guidelines. Ads for CBD products must not make health or medical claims or target people under 18 years of age, and are only allowed in the following jurisdiction:
  • United States
Advertisers can apply for certification with LegitScript here. Advertisers can request permission from Meta using this form.Advertisers can run ads that promote hemp products in the following jurisdictions only, and must comply with all applicable local laws, required or established industry codes and guidelines:
  • Canada
  • Mexico
  • United States
Note that products subject to Meta’s policy on Prescription Drugs are not subject to this policy, and advertisers of such products must instead comply with that policy.
For more information on this policy and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Advertisers can’t run ads that:
  • Promote or offer the sale of Tetrahydrocannabinol (THC) products or cannabis products containing related psychoactive components.
    • This includes both ingestible and non-ingestible products.
  • Promote the sale of drug-related paraphernalia, such as bongs, rolling papers and vaporizers
  • Contain any claims that expressly state or imply that the featured products can treat, cure, prevent, mitigate or diagnose a disease or medical condition in humans or animals.
Certified advertisers with written permission from Meta can run ads that:
  • Promote or offer the sale of CBD products that don’t contain >0.3% THC as long as they:
    • Only target people in the United States.
    • Only target people aged 18 years or older.
Advertisers don’t need written permission to run ads that:
  • Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.
  • Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.
For tips on how to comply with this policy, visit our Business Help Center.
Drugs and Pharmaceuticals
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion. Ads promoting prescription drugs, over-the-counter medicines, and cannabis derived products must follow specific requirements outlined in the policy below.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
High-Risk Drugs, Non-Medical Drugs and Entheogens
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Overview
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
Prescription Drugs
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
To reduce risks to consumers, we require eligible advertisers promoting prescription drugs to provide evidence that their activities are appropriately licensed. Online pharmacies, telehealth providers, and pharmaceutical manufacturers must provide evidence that they are appropriately licensed or otherwise established as lawful in countries they want to target, and that they follow the applicable targeting guidelines, including only running ads in the countries in which they’re certified. Meta doesn’t allow targeting for prescription drugs to people under the age of 18.
Advertisers can check eligibility and request permission using this form.
Overview
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
Guidelines
Qualified advertisers that are actively certified with LegitScriptwith written permission from Meta can run ads that promote prescription drugs as long as they:
  • Only target people in eligible countries (United States, Canada or New Zealand)
  • Only target people in countries in which they are certified
  • Only target people 18 years or older
Advertisers don’t need written permission to run ads that:
  • Educate, advocate or give public service announcements related to prescription drugs
  • Promote telehealth services generally
Advertisers can’t run ads that:
  • Promote prescription drugs unless they have written permission from Metaare actively certified by LegitScript and have completed the Meta onboarding process for prescription drugs; only target people in eligible countries (United States, Canada or New Zealand); only target people in countries in which they are certified; and only target people over the age of 18
For tips on how to comply with this policy, visit the Business Help Center.
Over-The-Counter Drugs
Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws. At a minimum, ads may not be targeted to people under 18 years of age.
Overview
Advertisers can run ads that promote the sale of over-the-counter medicines as long as they comply with all applicable local laws, industry codes, guidelines, licenses and approvals. Additionally, Meta doesn’t allow targeting for over-the-counter medicine to people under the age of 18.
Guidelines
Over-the-counter medicine refers to medicine that can be purchased or obtained without a prescription. This includes but is not limited to various topical or ingestible common medications, such as anti-inflammatories, allergy medication, antiseptics or certain antibiotic medicines.
Advertisers can:
  • Promote over-the-counter medicine to people 18 years or older
Cannabis and Cannabis Derived Products
Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.
Ads that promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products are only allowed with prior written permission. Meta requires advertisers promoting CBD products to be actively certified with LegitScript. Certified advertisers must comply with all applicable local laws, required or established industry codes and guidelines, including Meta’s targeting requirements.
Ads may only promote or offer the sale of CBD in the United States, and must not be targeted to people under 18 years of age. Advertisers can apply for certification with LegitScript here. Advertisers can request permission from Meta using this form.
Ads may only promote or offer the sale of hemp products in Canada, Mexico and the United States, and must comply with all applicable local laws, required or established industry codes and guidelines.
For more information on this policy, visit our Business Help Center.
Overview
Advertisers can’t run ads that promote THC products or cannabis products containing related psychoactive components. Advertisers can run ads that promote CBD products as long as they are actively
certified with LegitScript, have written permission from Meta and comply with all applicable local laws, required or established industry codes and guidelines. Ads for CBD products must not make health or medical claims or target people under 18 years of age, and are only allowed in the following jurisdiction:
  • United States
Advertisers can apply for certification with LegitScript here. Advertisers can request permission from Meta using this form.
Advertisers can run ads that promote hemp products in the following jurisdictions only, and must comply with all applicable local laws, required or established industry codes and guidelines:
  • Canada
  • Mexico
  • UnistedUnited States
Note that products subject to Meta’s policy on Prescription Drugs are not subject to this policy, and advertisers of such products must instead comply with that policy.
For more information on this policy and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Advertisers can’t run ads that:
  • Promote or offer the sale of Tetrahydrocannabinol (THC) products or cannabis products containing related psychoactive components.
    • This includes both ingestible and non-ingestible products.
  • Promote the sale of drug-related paraphernalia, such as bongs, rolling papers and vaporizers
  • Contain any claims that expressly state or imply that the featured products can treat, cure, prevent, mitigate or diagnose a disease or medical condition in humans or animals.
Certified advertisers with written permission from Meta can run ads that:
  • Promote or offer the sale of CBD products that don’t contain >0.3% THC as long as they:
    • Only target people in the United States.
    • Only target people aged 18 years or older.
Advertisers don’t need written permission to run ads that:
  • Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.
  • Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.
For tips on how to comply with this policy, visit our Business Help Center.
This change specifies that an active LegitScript certification is required to run prescription drug (Rx) ads.
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