Spam

We do not allow spam on Facebook. Spam is a broad term used to describe content that is designed to be shared in deceptive and annoying ways or attempts to mislead users to drive engagement. Spam spreads in a number of ways: It can be automated (published by bots or scripts) or coordinated (when an actor uses multiple accounts to spread deceptive content).
Spammers aim to build audiences to inflate their content's distribution and reach, typically for financial gain. The tactics spammers use, and our ability to detect them, drive the amount of content we take action on as well as our proactive rate.
Read the policy details
Prevalence
How prevalent were spam violations?
Content Actioned
How much spam content did we take action on?
Proactive Rate
Of the violating content we actioned for spam, how much did we find and action before people reported it?
Correcting mistakes
People can appeal our decisions, unless there are extreme safety concerns. We restore content we incorrectly removed or when circumstances change. Restores can happen from appeals or when we identify issues ourselves.
Appealed Content
How much of the content we actioned for spam did people appeal?
Restored Content
How much actioned content for spam were later restored?