Tobacco and Related Product

Policy details

CHANGE LOG
Tobacco and Related Products
Ads must not promote the sale or use of tobacco or nicotine products and related paraphernalia. Ads must not promote Electronic Nicotine delivery devices, such as electronic cigarettes, vaporizers, or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products. Ads may only promote cessation products approved by either the World Health Organization or the U.S. Food and Drug Administration, and must comply with all applicable local laws, required or established industry codes and guidelines.
Overview
Advertisers can’t run ads that promote the sale or use of tobacco or nicotine products or related paraphernalia, including but not limited to: heated tobacco products electronic cigarettes, vapes, Nicotine-free vapes; wellness vapes, vaporizers, or other products that simulate smoking. These products present known health risks and are potentially harmful to people. Advertisers can run ads that promote nicotine cessation products that are approved by the World Health Organization or the U.S. Food and Drug Administration, as long as they are targeted to people 18 years or older and comply with applicable local laws, required or established industry codes and guidelines.
Advertisers must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can’t:
  • Promote the sale or use of tobacco or tobacco-related products, including and not limited to:
    • Cigarettes and cigars, chewing tobacco, smokeless tobacco, and pipe tobacco
    • Electronic nicotine delivery system products, such as e-cigarettes, vaporizers and heating devices for tobacco and nicotine, including vape pens and vape oils/cartridges
    • Nicotine pouches
    • Tobacco pipes, rolling papers, hookahs and filters
    • Hookah lounges and cigar bars
  • Promote the sale or use of products that simulate smoking, such as vapes, including products that don’t contain tobacco or nicotine (e.g.,vitamin-based vapes, wellness vapes)
  • Portray or depict the consumption of tobacco or related products where the primary focus of the ad is tobacco usage
  • Promote tobacco brands.
  • Promote establishments or events in which tobacco products are offered or encouraged for consumption
Ads can:
  • Promote smoking and tobacco cessation services and products approved by either the World Health Organization or the U.S. Food and Drug Administration, as long as they target people 18 years or older. Note that promoting vapes is not allowed in any context.
  • Promote anti-smoking campaigns and e-books, counseling services for smoking addiction, and smoking rehabilitation programs or facilities. Note: tobacco and related products can only be referenced or depicted in a context that promotes anti-smoking or vaping campaigns.
  • Promote blogs or groups connecting people with tobacco-related interests, as long as the service doesn’t lead to the sale of tobacco or tobacco-related products.
ALLOWED
✅ This image is compliant because it promotes an anti-smoking campaign.
Anti-smoking campaign example
NOT ALLOWED
❌ "Buy cigarettes and e-cigarettes here today!"
❌ This image promotes an e-cigarette and is non-compliant.
E cigarette example
❌ This image shows hookah pipe imagery and is non-compliant.
Hookah example
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.