Financial and Insurance Products and Services

Policy details

CHANGE LOG
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older. We prohibit ads that directly request the input of any personally identifiable information or certain types of financial information under our Fraud, Scam and Deceptive Practices and/or Privacy Violations policies.
Advertisers promoting financial products and services may be required to verify their business and/or individual identity and demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Overview
Advertisers can run ads that promote credit cards, loans or insurance services as long as they only target people 18 years or older. Ads that directly request the input of any personally identifiable information or certain types of financial information are prohibited by our Fraud, Scam and Deceptive Practices and/or Privacy Violations policies.
Advertisers may be required to be licensed in the country they are targeting if they wish to run ads for financial products or services. Meta may review any relevant licensing or otherwise confirm such advertisers’ authorization to run such ads.
Advertisers are required to comply with all applicable laws and regulations, including any licensing or disclosure requirements.
Guidelines for Ads
Prohibited Loan Products
Ads can't
  • Promote Payday Loans, which are short-term loans that are typically due on the borrower's next payday. These loans are generally for small amounts and come with high interest rates and fees.
  • Promote Paycheck Advances, which are short-term loans that are an advance on a future paycheck.
  • Promote Bail Bonds, which are loans that allow criminal defendants to get conditional release from custody by paying a sum of money determined by the court.
  • Promote Short-term Loans of 90 days or less, which are loans that require repayment in full in 90 days or less from the date the loan is issued.
  • Promote misleading content related to student loan consolidation, forgiveness, or refinancing services by using deceptive practices, such as overstating the benefits to the user or not disclosing terms upfront.
Deceptive and Misleading Financial Instruments
Ads can't
  • Promote Binary Options, which are financial products where the payoff is either a fixed monetary amount or nothing at all.
  • Promote Contract for Difference trading, which involves a financial contract that pays the differences in the settlement price between the open and closing trades.
  • Promote Initial Coin Offerings, which are a type of funding for cryptocurrencies that is often a form of crowdfunding.
  • Promote Penny Auctions, bidding fee auctions or other similar business models, which are a type of auction where all participants have to pay a non-refundable fee to place a bid.
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
  • Only target people 18 years or older
  • Provide disclosures as required by law
  • As per the terms of our Privacy Violations Policy, don't request any personally identifiable information or financial information, such as bank account information, cred/debit card information or routing numbers
Authorization: Targeting some countries with a financial product or service ad requires a license from the relevant regulatory authorities. If that is the case, advertisers will have to demonstrate they have the appropriate authorization, which may be subject to review by Meta.
Financial products and services that may require a license include but are not limited to:
  • Insurance products
  • Mortgages
  • Loans (long and short-term)
  • Investment products and opportunities
  • Credit card applications
Additional Restrictions: Investment Products and Opportunities
For ads targeting the United States ads can’t
  • Promote investment products or opportunities that suggest user interaction with the advertiser via on-platform or off-platform direct messaging services.
Advertisers can run the following types of ads without authorization or the restrictions above:
  • Brand ads for banks or insurance companies
  • Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
  • Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
  • Ads that only mention a financial service or product without the ability to obtain or connect with that product/service
Cryptocurrency Products and Services
Ads may not promote cryptocurrency trading platforms, software and related services and products that enable monetisation, reselling, swapping or staking of cryptocurrencies without prior written permission. To apply, please click here. For more information, see our Business Help Center.
Overview
Cryptocurrency and blockchain technology is a quickly evolving and dynamic industry, highly prone to financial scams and misleading advertising. To reduce risks to consumers, we require advertisers seeking to promote cryptocurrency trading platforms, software, or services and products that use blockchain technology to provide evidence that their activities are appropriately licensed.
To advertise across our technologies, advertisers will need to submit a recognized regulatory license or registration and obtain written permission from Meta through the Authorizations and Verifications tab in Meta Business Suite.
Guidelines for Ads
Advertisers need written permission to run ads that promote:
  • Cryptocurrency exchanges or trading platforms: Platforms, software apps or products that enable people to exchange cryptocurrency and money. This includes, but is not limited to, spot trading, margin trading, futures trading and other trading instruments that involve cryptocurrency assets.
  • Cryptocurrency borrowing or lending: Platforms, software apps or products that allow people to borrow or lend cryptocurrency.
  • Cryptocurrency wallets that offer additional services: Devices or software that allow people to safely store cryptocurrency and offer additional services, such as:
    • Buying or selling
    • Swapping or exchanging of one cryptocurrency for another
    • Staking or purchasing and holding coins to earn interest
  • Cryptocurrency mining software:Hardware or sSoftware that enables the mining of cryptocurrency assets
  • Cryptocurrency investment: asking to invest, join or support in order to solicit customers for exchanges, trading platforms or other fintech platforms. This includes affiliate and aggregator sites (marketing sites that aggregates links to partners offering investment opportunities including crypto)
Advertisers don’t need written permission to run ads that promote:
  • Tax services for cryptocurrency companies
  • Events, education or news related to cryptocurrency or blockchain technology, as long they don’t offer cryptocurrency products or services
  • Blockchain technology news
  • Services and products based on blockchain technology that are not a virtual currency, such as non-fungible tokens (NFTs)
  • Cryptocurrency wallets that allow people to store cryptocurrency but don’t offer additional services, such as buying, selling, swapping or staking cryptocurrency assets
  • Cryptocurrency products and services that cannot be used for the purposes of buying, selling or trading
  • Cryptocurrency mining hardware, such as GPU mining rigs or other physical equipment
When advertisers request permission, they'll also need to prove that they have one of the following licenses or registrations:
  • Australia:
    • AUSTRAC Registration, Issuer: Australian Transaction Reports and Analysis Centre (AUSTRAC)
    • Australian Financial Services License / Australian Markets License, Issuer: Australian Securities and Investments Commission (ASIC)
  • Austria: Registration as a provider of virtual currencies under the Austrian Financial Markets Anti-Money Laundering Act, Issuer: Financial Market Authority (FMA)
  • Canada: Registration as a Money Service Business, Issuer: The Financial Transactions and Reports Analysis Centre of Canada (FINTRAC)
  • Estonia: Virtual Currency Service authorization, Issuer: Financial Intelligence Unit
  • Finland: Registration in the register of virtual currency providers, Issuer: Financial Supervisory Authority (Fin-FSA)
  • France: Digital Asset Service Provider registration or license, Issuer: Autorité des Marchés Financiers (AMF)
  • Germany: BaFin authorization, Issuer: Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin)
  • Gibraltar: Distributed Ledger Technology (DLT) Provider Registration, Issuer: Gibraltar Financial Services Commission (GFSC)
  • Hong Kong: License from, or registration with, the SFC for Type 1, 7 and 9 regulated activities, Issuer: Securities and Futures Commission (SFC)
  • Indonesia: Indonesia Commodity Futures Trading Regulatory (BAPPEBTI) approval, Issuer: Commodity Futures Trading Regulatory Agency (BAPPEBTI)
  • Japan: Crypto-Asset Exchange Service Provider Registration, Issuer: Japanese Financial Services Agency (FSA)
  • Luxembourg: Virtual Asset Service Provider (VASP) registration, Issuer: Comission de Surveillance du Secteur Financier (CSSF)
  • Malaysia: Recognized Market Operators (RMOs) status, Issuer: The Securities Commission Malaysia (SC)
  • Malta: MFSA license in terms of the Virtual Financial Assets Act (CAP 590), Issuer: The Malta Financial Services Authority (MFSA)
  • Netherlands: Dutch Central Bank (DCB) registration, Issuer: Dutch Central Bank (DCB)
  • Norway: Registration with the Financial Supervisory Authority (Finanstilsynet), Issuer: Finanstilsynet
  • Philippines: Certificate of Authority (COA) to operate as a virtual asset service provider (VASP), Issuer: Bangko Sentral ng Pilipinas (BSP)
  • Portugal: Virtual Asset Service Provider (VASP) registration, issuer: Banco de Portugal
  • Singapore: Monetary Authority of Singapore (MAS) license under the Payment Services Act for digital payment token (DPT) service, Issuer: Monetary Authority of Singapore (MAS)
  • South Korea: Virtual Asset Service Provider (VASP) report (which can only be obtained upon obtention of ISMS certification), Issuer: Korea Financial Intelligence Unit (KoFIU) / Financial Services Commission (FSC)
  • Spain: Registration as a provider engaged in exchange services between virtual currencies and fiat currencies and custodian wallet providers, issuer: Banco de Espana (Bank of Spain)
  • Sweden: Registration with the Financial Supervisory Authority (FSA), Issuer: Financial Supervisory Authority (FSA)
  • Switzerland: Fintech License registration, issuer: Swiss Financial Market Supervisory Authority (FINMA)
  • Thailand: Digital Asset Business license, Issuer: The Thai Securities and Exchange Commission (SEC)
  • United Arab Emirates:
    • License to engage in arranging, advising, dealing, managing or other relevant financial services and/or operate an exchange and/or provide money services – each in relation to crypto assets, Issuer: Abu Dhabi Global Market, Financial Services Regulatory Authority
    • License to operate a Stored Value Facility (that includes virtual assets), Issuer: United Arab Emirates Onshore, Central Bank of the United Arab Emirates
    • License to engage in Investment Business / operating an Exchange – specific to Investment Tokens, Issuer: Dubai International Financial Centre, Dubai Financial Services Authority
    • Full Market Product (FMP) License registration to run Virtual Asset Exchange services, issuer: Virtual Asset Regulatory Authority
  • United Kingdom: Financial Conduct Authority Authorisation, Issuer: Financial Conduct Authority (FCA)
  • USA:
    • FinCEN MSB registration, Issuer: Financial Crimes Enforcement Network, (FinCEN)
    • BitLicense, Issuer: Department of Financial Services, New York state (NYSDFS)
For more information, visit the Business Help Center.
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older. We prohibit ads that directly request the input of any personally identifiable information or certain types of financial information under our Fraud, Scam and Deceptive Practices and/or Privacy Violations policies.
Advertisers promoting financial products and services may be required to verify their business and/or individual identity andmust demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Overview
Advertisers can run ads that promote credit cards, loans or insurance services as long as they only target people 18 years or older. Ads that directly request the input of any personally identifiable information or certain types of financial information are prohibited by our Fraud, Scam and Deceptive Practices and/or Privacy Violations policies.
Advertisers may be required to be licensed in the country they are targeting if they wish to run ads for financial products or services. Meta may review any relevant licensing or otherwise confirm such advertisers’ authorization to run such ads.
Advertisers are required to comply with all applicable laws and regulations, including any licensing or disclosure requirements.
Guidelines for Ads
Prohibited Loan Products
Ads can't
  • Promote Payday Loans, which are short-term loans that are typically due on the borrower's next payday. These loans are generally for small amounts and come with high interest rates and fees.
  • Promote Paycheck Advances, which are short-term loans that are an advance on a future paycheck.
  • Promote Bail Bonds, which are loans that allow criminal defendants to get conditional release from custody by paying a sum of money determined by the court.
  • Promote Short-term Loans of 90 days or less, which are loans that require repayment in full in 90 days or less from the date the loan is issued.
  • Promote misleading content related to student loan consolidation, forgiveness, or refinancing services by using deceptive practices, such as overstating the benefits to the user or not disclosing terms upfront.
Deceptive and Misleading Financial Instruments
Ads can't
  • Promote Binary Options, which are financial products where the payoff is either a fixed monetary amount or nothing at all.
  • Promote Contract for Difference trading, which involves a financial contract that pays the differences in the settlement price between the open and closing trades.
  • Promote Initial Coin Offerings, which are a type of funding for cryptocurrencies that is often a form of crowdfunding.
  • Promote Penny Auctions, bidding fee auctions or other similar business models, which are a type of auction where all participants have to pay a non-refundable fee to place a bid.
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
  • Only target people 18 years or older
  • Provide disclosures as required by law
  • As per the terms of our Privacy Violations Policy, don't request any personally identifiable information or financial information, such as bank account information, cred/debit card information or routing numbers
Authorization: Targeting some countries with a financial product or service ad requires a license from the relevant regulatory authorities. If that is the case, advertisers will have to demonstrate they have the appropriate authorization, which may be subject to review by Meta.
Financial products and services that may require a license include but are not limited to:
  • Insurance products
  • Mortgages
  • Loans (long and short-term)
  • Investment products and opportunities
  • Credit card applications
Additional Restrictions: Investment Products and Opportunities
For ads targeting the United States ads can’t
  • Promote investment products or opportunities that suggest user interaction with the advertiser via on-platform or off-platform direct messaging services.
Advertisers can run the following types of ads without authorization or the restrictions above:
  • Brand ads for banks or insurance companies
  • Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
  • Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
  • Ads that only mention a financial service or product without the ability to obtain or connect with that product/service
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older. We prohibit ads that directly request the input of any personally identifiable information or certain types of financial information under our Fraud, Scam and Deceptive Practices and/or Privacy Violations policies.
Advertisers promoting financial products and services must demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Overview
Advertisers can run ads that promote credit cards, loans or insurance services as long as they only target people 18 years or older. Ads that directly request the input of any personally identifiable information or certain types of financial information are prohibited by our Fraud, Scam and Deceptive Practices and/or Privacy Violations policies.
Advertisers may be required to be licensed in the country they are targeting if they wish to run ads for financial products or services. Meta may review any relevant licensing or otherwise confirm such advertisers’ authorization to run such ads.
Advertisers are required to comply with all applicable laws and regulations, including any licensing or disclosure requirements.
Guidelines for Ads
Prohibited Loan Products
Ads can't
  • Promote Payday Loans, which are short-term loans that are typically due on the borrower's next payday. These loans are generally for small amounts and come with high interest rates and fees.
  • Promote Paycheck Advances, which are short-term loans that are an advance on a future paycheck.
  • Promote Bail Bonds, which are loans that allow criminal defendants to get conditional release from custody by paying a sum of money determined by the court.
  • Promote Short-term Loans of 90 days or less, which are loans that require repayment in full in 90 days or less from the date the loan is issued.
  • Promote misleading content related to student loan consolidation, forgiveness, or refinancing services by using deceptive practices, such as overstating the benefits to the user or not disclosing terms upfront.
Deceptive and Misleading Financial Instruments
Ads can't
  • Promote Binary Options, which are financial products where the payoff is either a fixed monetary amount or nothing at all.
  • Promote Contract for Difference trading, which involves a financial contract that pays the differences in the settlement price between the open and closing trades.
  • Promote Initial Coin Offerings, which are a type of funding for cryptocurrencies that is often a form of crowdfunding.
  • Promote Penny Auctions, bidding fee auctions or other similar business models, which are a type of auction where all participants have to pay a non-refundable fee to place a bid.
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
  • Only target people 18 years or older
  • Provide disclosures as required by law
  • As per the terms of our Privacy Violations Policy, don't request any personally identifiable information or financial information, such as bank account information, cred/debit card information or routing numbers
Authorization: Targeting some countries with a financial product or service ad requires a license from the relevant regulatory authorities. If that is the case, advertisers will have to demonstrate they have the appropriate authorization, which may be subject to review by Meta.
Financial products and services that may require a license include but are not limited to:
  • Insurance products
  • Mortgages
  • Loans (long and short-term)
  • Investment products and opportunities
  • Credit card applications
Additional Restrictions: Investment Products and Opportunities
For ads targeting the United States ads can’t
  • Promote investment products or opportunities that suggest user interaction with the advertiser via on-platform or off-platform direct messaging services.
Advertisers can run the following types of ads without authorization or the restrictions above:
  • Brand ads for banks or insurance companies
  • Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
  • Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
  • Ads that only mention a financial service or product without the ability to obtain or connect with that product/service
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older. We prohibit ads that directly request the input of any personally identifiable information or certain types of financial information under our Fraud, Scam and Deceptive Practices and/or Privacy Violations policies. and must not directly request the input of any personally identifiable information or certain types of financial information.
Advertisers promoting financial products and services must demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Overview
Advertisers can run ads that promote credit cards, loans or insurance services as long as they only target people 18 years or older. Ads that directly request the input of any personally identifiable information or certain types of financial information are prohibited by our Fraud, Scam and Deceptive Practices and/or Privacy Violations policies.and don’t request any personally identifiable information or certain types of financial information.
Advertisers may be required to be licensed in the country they are targeting if they wish to run ads for financial products or services. Meta may review any relevant licensing or otherwise confirm such advertisers’ authorization to run such ads.
Advertisers are required to comply with all applicable laws and regulations, including any licensing or disclosure requirements.
Guidelines for Ads
Prohibited Loan Products
Ads can't
  • Promote Payday Loans, which are short-term loans that are typically due on the borrower's next payday. These loans are generally for small amounts and come with high interest rates and fees.
  • Promote Paycheck Advances, which are short-term loans that are an advance on a future paycheck.
  • Promote Bail Bonds, which are loans that allow criminal defendants to get conditional release from custody by paying a sum of money determined by the court.
  • Promote Short-term Loans of 90 days or less, which are loans that require repayment in full in 90 days or less from the date the loan is issued.
  • Promote misleading content related to student loan consolidation, forgiveness, or refinancing services by using deceptive practices, such as overstating the benefits to the user or not disclosing terms upfront.
Deceptive and Misleading Financial Instruments
Ads can't
  • Promote Binary Options, which are financial products where the payoff is either a fixed monetary amount or nothing at all.
  • Promote Contract for Difference trading, which involves a financial contract that pays the differences in the settlement price between the open and closing trades.
  • Promote Initial Coin Offerings, which are a type of funding for cryptocurrencies that is often a form of crowdfunding.
  • Promote Penny Auctions, bidding fee auctions or other similar business models, which are a type of auction where all participants have to pay a non-refundable fee to place a bid.
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
  • Only target people 18 years or older
  • Don’t request any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numbers
  • Provide disclosures as required by law
  • As per the terms of our Privacy Violations Policy, don't request any personally identifiable information or financial information, such as bank account information, cred/debit card information or routing numbers
Authorization: Targeting some countries with a financial product or service ad requires a license from the relevant regulatory authorities. If that is the case, advertisers will have to demonstrate they have the appropriate authorization, which may be subject to review by Meta.
Financial products and services that may require a license include but are not limited to:
  • Insurance products
  • Mortgages
  • Loans (long and short-term)
  • Investment products and opportunities
  • Credit card applications
Advertisers can run the following types of ads without authorization or the restrictions above:
  • Brand ads for banks or insurance companies
  • Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
  • Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
  • Ads that only mention a financial service or product without the ability to obtain or connect with that product/service
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older and must not directly request the input of any personally identifiable information or certain types of financial information .
Advertisers promoting financial products and services must demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Overview
Advertisers can run ads that promote credit cards, loans or insurance services as long as they only target people 18 years or older and don’t request any personally identifiable information or certain types of financial information.
Advertisers may be required to be licensed in the country they are targeting if they wish to run ads for financial products or services. Meta may review any relevant licensing or otherwise confirm such advertisers’ authorization to run such ads.
Advertisers are required to comply with all applicable laws and regulations, including any licensing or disclosure requirements.
Guidelines for Ads
Prohibited Loan Products
Ads can't
  • Promote Payday Loans, which are short-term loans that are typically due on the borrower's next payday. These loans are generally for small amounts and come with high interest rates and fees.
  • Promote Paycheck Advances, which are short-term loans that are an advance on a future paycheck.
  • Promote Bail Bonds, which are loans that allow criminal defendants to get conditional release from custody by paying a sum of money determined by the court.
  • Promote Short-term Loans of 90 days or less, which are loans that require repayment in full in 90 days or less from the date the loan is issued.
  • Promote misleading content related to student loan consolidation, forgiveness, or refinancing services by using deceptive practices, such as overstating the benefits to the user or not disclosing terms upfront.
Deceptive and Misleading Financial Instruments
Ads can't
  • Promote Binary Options, which are financial products where the payoff is either a fixed monetary amount or nothing at all.
  • Promote Contract for Difference trading, which involves a financial contract that pays the differences in the settlement price between the open and closing trades.
  • Promote Initial Coin Offerings, which are a type of funding for cryptocurrencies that is often a form of crowdfunding.
  • Promote Penny Auctions, bidding fee auctions or other similar business models, which are a type of auction where all participants have to pay a non-refundable fee to place a bid.
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
  • Only target people 18 years or older
  • Don’t request any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numbers
  • Provide disclosures as required by law
Authorization: Targeting some countries with a financial product or service ad requires a license from the relevant regulatory authorities. If that is the case, advertisers will have to demonstrate they have the appropriate authorization, which may be subject to review by Meta.
Financial products and services that may require a license include but are not limited to:
  • Insurance products
  • Mortgages
  • Loans (long and short-term)
  • Investment products and opportunities
  • Credit card applications
Advertisers can run the following types of ads without authorization or the restrictions above:
  • Brand ads for banks or insurance companies
  • Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
  • Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
  • Ads that only mention a financial service or product without the ability to obtain or connect with that product/service
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older and must not directly request the input of any personally identifiable information or certain types of financial information within the ad’s destination (landing) page.
Advertisers promoting financial products and services must demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Overview
Advertisers can run ads that promote credit cards, loans or insurance services as long as they only target people 18 years or older and don’t request any personally identifiable information on the ad’s destination (landing) page.
Advertisers may be required to be licensed in the country they are targeting if they wish to run ads for financial products or services. Meta may review any relevant licensing or otherwise confirm such advertisers’ authorization to run such ads.
Advertisers are required to comply with all applicable laws and regulations, including any licensing or disclosure requirements.
Guidelines for Ads
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
  • Only target people 18 years or older
  • Don’t request any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numberson the destination (landing) page
  • Provide disclosures as required by law
Authorization: Targeting some countries with a financial product or service ad requires a license from the relevant regulatory authorities. If that is the case, advertisers will have to demonstrate they have the appropriate authorization, which may be subject to review by Meta.
Financial products and services that may require a license include but are not limited to:
  • Insurance products
  • Mortgages
  • Loans (long and short-term)
  • Investment products and opportunities
  • Credit card applications
Advertisers can run the following types of ads without authorization or the restrictions above:
  • Brand ads for banks or insurance companies
  • Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
  • Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
  • Ads that only mention a financial service or product without the ability to obtain or connect with that product/service
Financial and Insurance Products and Services
Ads promoting credit card applications or financial services with accredited institutions must disclose associated fees related to the product or services being offered.

Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older and must not directly request the input of any personally identifiable information within the ad’s destination (landing) page.
Overview
Advertisers can run ads that promote credit cards, loans or insurance services as long as they disclose information on fees, only target people 18 years or older and don’t request any personally identifiable information on the ad’s destination (landing) page.
Guidelines
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
  • Only target people 18 years or older
  • Don’t request any personally identifiable information on the destination (landing) page
  • Provide required disclosures on fees, such as:
    • Annual Percentage Rate (APR): Interest expense plus all fees and costs to procure a loan, such as broker fees, closing costs, rebates or discount points
    • Interest rate: Cost to borrow the principal amount of a loan
Advertisers can run the following types of ads without the restrictions above:
  • Brand ads for banks or insurance companies
  • Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
  • Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.