Violent and Graphic Content

Policy details

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Violent and Graphic Content
Ads Must Comply with the Community Standards on Violent and Graphic Content
Ads must not contain shocking, sensational or excessively violent content.
Overview
This policy provides additional protections beyond what is prohibited in the Community Standards’ Violent and Graphic Content policy. For example, content that has been deemed sensitive or that is not recommended to users is not eligible to run in ads. Further, advertisers can’t run ads that include imagery that is shocking, gruesome, or otherwise sensational in nature.
Guidelines
In addition to the requirements in our Community Standards where imagery is removed, restricted, or receives a warning screen, Ads can’t include any of the following:
  • Imagery of people
    • Imagery depicting visible innards, such as exposed organs, bones, or muscle tissue, even in health related contexts (e.g., warnings on cigaretted packs).
    • Imagery depicting firearms, bladed weapons, or explosives pointed directly at the viewer.
  • Fictional imagery
    • Imagery depicting fictional people, where the imagery looks like or closely resembles a photograph or video of a real person, in the following contexts:
      • Firearms, bladed weapons, or explosives pointed directly at the viewer, unless the image is from a motion picture poster.
For tips on how to comply with this policy, visit the Business Help Center.
Enforcement
We have the same policies around the world, for everyone on Facebook.
Review teams
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.