Brand Usage In Ads

Policy details

CHANGE LOG

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Brand Usage In Ads

Ads linking to Facebook or Instagram content (including Pages, groups, events or websites that use Facebook Login) may make limited reference to “Facebook” or “Instagram” in ad text for the purpose of clarifying the destination of the ad.

Ads should not represent any of Meta’s brands in a way that makes it the most distinctive or prominent feature of the creative. Meta’s brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.

Overview

Advertisers can’t run ads that contain references to Meta’s brands, except in certain scenarios.

Guidelines

Advertisers can’t run ads that:

Represent any of Meta’s brands in a way that makes it the most distinctive or prominent feature of the creative. For example, ads aren’t allowed to:

Display the word “Facebook” in a different font size or style from the text surrounding it

Modify Meta’s brand assets in any way, such as by changing the design or color, or using them in special effects or animation. For example, advertisers aren’t allowed to:

Pluralize the Facebook trademark, abbreviate it as “FB” or use it as a verb

Use the “f” or Facebook logos in place of the word “Facebook” in ad text

Use the Meta corporate logo in an ad

Uncapitalize the word “Facebook,” unless it’s part of a web address

Advertisers can run ads that:

Follow the brand guidelines in the Meta Brand Resource Center. For example, advertisers can:

Make limited reference to “Facebook” or “Instagram” in ad text for the purpose of clarifying the destination when linking to Facebook or Instagram content, such as Pages, groups, events or websites that use Facebook Login

Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.