Online Gambling and Gaming

Policy details

Change log


Change log


Current version

May 17, 2024

Online Gambling and Gaming

Meta defines online gambling and gaming as any product or service where anything of monetary value is included as part of a method of entry and prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorized advertisers must follow all applicable laws and include targeting criteria consistent with Meta’s targeting requirements. At a minimum, ads may not be targeted to people under 18 years of age. Learn more in our Business Help Center.


To run ads that promote online gambling and gaming, advertisers will need to request written permission from Meta using this form and provide evidence that the gambling activities are appropriately licensed by a regulator or otherwise established as lawful in territories they want to target. Additionally, Meta doesn’t allow targeting for online gambling and gaming ads to people under the age of 18.


In order to promote the following, written permission is required:

  • All forms of online gambling. Some common types of gambling include betting, lotteries, raffles, casino games, fantasy sports, bingo, poker, skill game tournaments and sweepstakes.
  • Games where anything of monetary value is included as part of a method of entry and anything of monetary value is included as part of the prize, including but not limited to cash or digital currencies like Bitcoin. This includes games that require purchases to continue gameplay or provide an advantage in winning prizes in cases where the prize is of monetary value.
  • Ads with destination (landing) pages that contain promotions for online gambling or games, even if there is no opportunity to gamble or game directly on that page, such as aggregator or affiliate sites.

Advertisers who receive permission cannot target ads to people under the age of 18. Permission can be requested in the following countries:

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Colombia
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • India
  • Ireland
  • Japan
  • Kenya
  • Mexico
  • Netherlands
  • Nigeria
  • Norway
  • Peru
  • Poland
  • Portugal
  • Romania
  • Serbia
  • Slovakia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom
  • United States

Without permission, advertisers can run ads that promote:

  • Physical, real-money gambling activity or establishments, like “brick and mortar” casinos, entertainment events at casinos or the streaming of offline poker tournaments provided the ad or destination (landing) page does not promote or facilitate online gambling.
  • State or government lotteries, as long as the advertiser is directly or exclusively responsible for running the lottery.
  • Prize promotions that involve purchasing a product at the usual retail price, as long as online gambling isn’t the primary business model of the advertiser or any featured brand.
  • Entirely free-to-play games.

Note: Advertisers will need to comply with all applicable local laws when they run these types of ads.


We have the same policies around the world, for everyone on Facebook.

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