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2025-018-FB-UA
Today, February 6, 2025, the Oversight Board selected a case appealed by a Facebook user regarding a video which depicted an AI-manipulated version of a person appearing to be Brazilian soccer player Ronaldo Nazário encouraging others to download a popular online game called Plinco. The video shows AI-generated images of a schoolteacher, bus driver, and grocery store worker with their average salaries in Brazil, while an AI-generated voice imitating Ronaldo claims the game is easy to play and can earn players more money than these jobs. The video also encourages users to click a link to download Plinco, however, the link leads to a different game.
Upon initial review, Meta left this content up. However, upon further review, we determined the content did in fact violate our Fraud, Scams and Deceptive Practices policy, as laid out in the Facebook Community Standards, and was left up in error. We therefore removed the content.
Under our Fraud, Scams, and Deceptive Practices policy, Meta prohibits content that “attempts to establish a fake persona or to pretend to be a famous person in an attempt to scam or defraud.” By making it appear as if Ronaldo is promoting Plinco through AI, we determined the video attempts to scam people into using a product they might not otherwise download without his endorsement. Under our Spam policy, Meta also prohibits content “containing a link that promises one type of content but delivers something substantially different.”
We will implement the Board’s decision once it has finished deliberating, and will update this post accordingly. Please see the Board’s website for the decision when they issue it.
