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Creating Opportunities to Remove Strikes through Policy Education
OPPDATERT 30. APR. 2025
In 2022, Meta sought a Policy Advisory Opinion (PAO) from the Oversight Board regarding how we handle the sharing of private residential information across our platforms. This issue presents a delicate balance between two competing interests: safety and voice. Exposing this information without consent can create a risk to an individual's safety and infringe on their privacy. However, sharing residential addresses can be an important tool for journalism, civic activism, and other public discourse—particularly when the information may already be publicly accessible elsewhere online. The Board’s PAO on Sharing Private Residential Information recommendation #13 recommended that Meta give users an opportunity to remove or edit private information within their content following a removal for violation of the Privacy policy—protecting users’ right to share and receive information while upholding the right to privacy of people both on and off Meta’s platforms.
What was the impact of implementing this recommendation?
In the spirit of this recommendation, Meta launched a dynamic system that offers users an opportunity to remove their first policy violation strike and any resulting account restrictions by completing a brief educational exercise. This system is offered, not only for the Privacy policy, but also for several other policies on the platform. By preventing account penalties, this change helps protect free expression and has resulted in millions of users removing strikes from their accounts.
Today, when a user commits a first-time violation within all eligible policies, they will receive a notification detailing the specific policy they breached along with two options: Appeal the Decision, or Remove the Warning. Users who select Remove the Warning are taken to a page to start the educational exercise. By completing this interactive module, users have the strike related to the policy violation removed from their record.
To frame the impact of this feature launch, we are sharing metrics from Facebook and Instagram users:
Over a 3-month period from January 12, 2025 to April 10, 2025, over 7.1 million Facebook users and over 730 thousand Instagram users who had content removed for violating a first-time, non-severe Community Standard and were eligible for the educational exercise opted to view the eligible violation notice.
Of the Facebook users who opted to view the eligible violation notice, over 2.6 million users started the educational exercise by selecting the Remove this Warning option. On Instagram, of the users who opted to view the educational exercise, over 340 thousand users started the educational exercise by selecting the Remove this Warning option. Among these nearly 3 million users across Facebook and Instagram who started the educational exercise, the majority completed the exercise and successfully removed their strike.
- On Instagram, over 290 thousand users—nearly 85% of those who started the exercise—also completed it and had their strike and any resulting account restrictions removed.
On Facebook, over 2.1 million users—over 80% of those who started the exercise—successfully completed it and had their strike and any resulting account restrictions removed.
To further note the impact of this feature, the majority of users on both Facebook and Instagram continued on in the feature to fill out a feedback survey explaining what happened, providing a valuable feedback loop for teams at Meta to leverage when identifying ways to improve our products and policies.
- On Facebook, more than 80% of users who started the exercise filled out the survey. Of these users, the top reasons were as follows:
- Nearly 50% of Facebook respondents mentioned that “I didn't know the rule.”
- Over 35% of Facebook respondents mentioned that "You misunderstood my post."
- On Instagram, nearly 85% of users who started the exercise filled out the survey. Of these users, the top reasons were as follows:
- Over 44% of Instagram respondents mentioned that “I didn’t know the rule.”
- Over 36% of Instagram respondents mentioned that “You misunderstood my post.”
The high survey response rate demonstrates that a significant number of users on both Facebook and Instagram are actively engaging with the educational content and providing valuable feedback. The survey results also suggest that a substantial portion of users posted violating content unintentionally, as they were unaware of the policy. This demonstrates the importance of this feature launch, which aims to educate users about our policies—helping them remediate penalties and avoid future violations.
As Meta continues efforts to build trust and foster free expression, we value opportunities to increase the understanding of our policies and prevent users from receiving penalties where possible. The removal of these strikes when violating content is inadvertently posted can mitigate account restrictions that may be applied upon the accrual of multiple violations over time. This approach underscores our commitment to protecting user voice and upholding freedom of speech. We hope this exercise will improve people’s experiences on our apps, and we'll continue to adjust in the future as needed.
For additional clarity on the metrics reported above, we are providing the following disclaimers:
- Facebook Users: Facebook user accounts, pages, and creator profiles (using professional modes) are provided the option to complete the educational exercise.
- Instagram Users: Instagram profiles that meet our internal criteria are provided the option to complete the educational exercise.
- Eligible Violations: We only offer the educational exercise to users once in a 12-month period for first-time violations. This feature excludes the most severe Community Standards violations, such as posting content that involves sexual exploitation, selling high-risk drugs, or glorifying dangerous organizations or individuals.
