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Detalizēta politikas informācija

IZMAIŅU ŽURNĀLS
Politikas pamatojums
Mēs neatļaujam saturu, kas paredzēts lietotāju maldināšanai vai satraukšanai, lai mākslīgi palielinātu skatītāju skaitu. Šis saturs traucē cilvēkiem pilnvērtīgi iesaistīties mūsu platformās un var apdraudēt mūsu pakalpojumu drošību, stabilitāti un lietojamību. Mēs arī cenšamies novērst ļaunprātīgas taktikas, piemēram, maldinošu saišu izplatīšanu, lai piesaistītu nejaušus lietotājus, izmantojot maldinošu funkcionalitāti vai kodu, vai uzdošanos par uzticamu domēnu.
Nevēlams saturs tiešsaistē ir ienesīga nozare. Mums ir pastāvīgi jāturpina attīstīt mūsu politikas un noteikšanas metodes, lai neatpaliktu no uzplaukstošām nevēlama satura tendencēm un taktikām. Īstenojot darbības nevēlama satura apkarošanai, mēs cenšamies palielināt tā izmaksas mūsu platformās nevēlama satura veidotājiem un izplatītājiem, aizsargājot mūsu kopienas dinamiskās, pilnvērtīgās darbības.
Mēs neatļaujam:
  • Ļoti bieži publicēt saturu, dalīties ar to, mijiedarboties ar to, veidot kontus, grupas, lapas, pasākumus vai citus resursus neatkarīgi no tā, vai darāt to manuāli vai automātiski.
    • Mēs varam noteikt ierobežojumus kontiem, kuri publicē saturu ne tik bieži, bet atbilst citiem nevēlama satura rādītājiem (piemēram, atkārtota satura publicēšana) vai neautentiska satura signāliem.
  • Mēģinājumi pārdot, pirkt vai mainīt platformas līdzekļus (piemēram, kontus, grupas, lapas) vai sekmīgi šādi darījumi.
  • Mēģinājumi pārdot, pirkt vai mainīt vietnes privilēģijas (piemēram, administratora vai moderatora lomas) vai atļauju publicēt saturu noteiktās vietās (vai sekmīgi šādi darījumi).
  • Mēģinājumi pārdot, pirkt vai mainīt (vai sekmīgi šādi darījumi) saturu apmaiņā pret kaut ko, kam ir naudiska vērtība, izņemot skaidri definētu zīmola saturu, kā norādīts mūsu Zīmola satura politikā.
  • Mēģinājumi pārdot, pirkt vai mainīt (vai sekmīgi šādi darījumi) kaut ko apmaiņā pret iesaisti, piemēram, atzīmēm Patīk, dalīšanos, skatījumiem, sekošanu, klikšķiem, tēmturu izmantošanu. Tas ietver tālāk minēto.
    • Naudas vai naudas ekvivalentu piedāvāšana (t.i., iespēju laimēt) apmaiņā pret iesaistīšanos (piemēram, “Ikviens, kas atzīmēs manu lapu ar Patīk, varēs piedalīties konkursā ar iespēju laimēt 500 USD”).
    • Piedāvājumi sniegt jebko, kam ir naudiska vērtība, apmaiņā pret iesaistīšanos (piemēram, “Ja atzīmēsiet manu lapu as Patīk, saņemsiet iPhone!”).
  • Pieprasījumi lietotājiem mijiedarboties ar saturu (piemēram, atzīmēt ar “Patīk”, dalīties), pirms lietotāji var apskatīt solīto saturu vai mijiedarboties ar to.
  • Dalīšanās ar maldinošiem URL, domēniem vai lietojumprogrammām, tostarp tālāk norādīto.
    • Maskēšana. : Maskēšana ir jebkāds mēģinājums apiet mūsu satura politikas, tīši parādot mūsu integritātes sistēmām atšķirīgu ārpusplatformas saturu, piemēram, vietrāžus URL vai lietojumprogrammas, salīdzinot ar to, kas tiek rādīts lietotājiem.
    • Maldinošas saites. Saturā ir saite uz konkrētu saturu, taču rezultātā saturs ir pavisam cits. Tas ietver saturu apsolītā lietotnē vai programmatūrā.
    • Maldinoša novirzīšana. Vietnes, kurās solītā mērķlapas satura skatīšanas nolūkos ir obligāti jāveic darbība (piemēram, jāizpilda HIP drošības uzdevums, jānoskatās reklāma, jānoklikšķina konkrētā vietā), vietrāža URL domēna nosaukums mainās, kad šī obligātā darbība ir pabeigta, vai lietotāji tiek automātiski novirzīti uz būtiski atšķirīgu domēnu bez nekādām lietotāja darbībām.
    • Mudināšana atzīmēt ar “Patīk” vai dalīties ar saturu. Lietotāju mudināšana iesaistīties (atzīmējot ar Patīk, kopīgojot, sekojot vai jebkādā citā publiskas iesaistes veidā), lai piekļūtu konkrētam, ekskluzīvam saturam.
    • Maldinoša platformas funkcionalitāte. Mūsu pakalpojumu funkciju vai funkcionalitātes atdarināšana, piemēram, līdzekļu vākšanas kampaņu, aptauju, atskaņošanas pogu vai pogas Patīk atdarināšana ar mērķi aicināt lietotājus sekot saitēm, ja šāda funkcionalitāte nepastāv vai tā neatbilst iecerētajai.
    • Maldinoša mērķlapas funkcionalitāte. Vietnes, kurās ir maldinošs lietotāja interfeiss, kā rezultātā nejauši tiek ģenerēta datplūsma (piemēram, uznirstošie logi/zemsatura logi, slēptie klikšķi). Tas ietver slazdošanu — neatbilstošu uznirstošo logu rādīšanu, kad lietotājs mēģina pamest mērķlapu.
    • Uzdošanās par mērķlapu vai domēnu. Ārpusplatformas mērķlapa, URL vai ārēja vietne vai domēns uzdodas par zināmu zīmolu vai pakalpojumu un izmanto tā nosaukumu, domēnu vai saturu ar pareizrakstības kļūdām, nepareiziem vārdiem vai citādi mainītu saturu, lai uzdotos par pazīstamu vietni, domēnu vai zīmolu un lai lietotāji nonāktu mērķlapā, kas ir līdzīga attiecīgajai uzticamajai vietnei.
    • Citi vietrāžu URL vai saišu maldinošas izmantošanas veidi, kas būtībā ir līdzīgi iepriekš minētajam.
  • Neatkarīgi no iepriekš minētā mēs neaizliedzam tālāk norādīto.
    • Reklāma, kas netiek aktivizēta ar maksājumu trešajai pusei.
    • Lapas vai grupas administratora vai moderatora pienākumu nodošana citam lietotājam, pamatojoties uz viņa interesi par lapu vai grupu, nevis apmaiņu pret naudisku vērtību.
    • Skaidri definēta zīmola satura publicēšana vai dalīšanās ar to.
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users, to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities and can threaten the security, stability and usability of our services. We also aim to prevent people from abusing our platform, products or features to artificially increase viewership or distribute content en masse for commercial gain.
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
We do not allowDo not:
  • Post ing, sharesharing, engageengaging with content or createcreating accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
    • We may place restrictions on accounts that are acting at lower frequencies when other indicators of Spam (e.g., posting repetitive content) or Iinauthenticity are present.
  • Attempting to or successfully selling, buying, or exchanging platform assets, such as accounts, groups, pages, etc.
  • Attempting to or successfully selling, buying, or exchanging site privileges, such as admin or moderator roles, or permission to post in specific spaces.
  • Attempting to or successfully selling, buying, or exchanging content for something of monetary value, except clearly identified Branded Content, as defined by our Branded Content Policy.
  • Attempting to or successfully selling, buying, or exchanging for engagement, such as likes, shares, views, follows, clicks, use of specific hashtags, etc. This includes:
    • Offering giveaways (i.e., offering others a chance to win) of cash or cash equivalents in exchange for engagement. (e.g., “Anyone that likes my page will be entered to win $500”)
    • Offering to provide anything of monetary value in exchange for engagement. (e.g., “If you like my page, I will give you an iPhone!”)
  • Attempt to or successfully sell, buy or exchange site privileges, engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • RequireRequiring or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
  • TheSharing deceptive or misleading use of URLs, domains, or applications defined as including:
    • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.Cloaking is any attempt to circumvent our content policies by intentionally presenting different off-platform content, such as URLs or applications, to our integrity systems versus what is shown to users.
    • Misleading contentLinks: Content containingcontains a link that promises one type of content but delivers something substantially different. This can include content in a promised app or software.
    • Deceptive redirect behavior: Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete , or automatically redirects users to a substantially different domain without any user action. .
    • Like/share-gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to content.Requiring users to engage (in the form of likes, shares, follows, or any other public-facing form of engagement) to gain access to specific, exclusive content.
    • Deceptive platform functionality - Mimicking the features or functionality of our services that do not work, such as mimicking fundraising, in-line polls, play buttons, or the Like button where that functionality does not exist or does not function as expected, in order to get a user to follow a link.
    • Deceptive landing page functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.). This includes tactics like trapping, where irrelevant pop-ups appear when a person attempts to leave the landing page.
    • Typosquatting: An external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
    • Landing page or domain impersonation - An off-platform landing page, URL, or external website or domain that pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known websites, domains or brands using a landing page similar to another, trusted site.
    • And other behaviors that are substantially similar to the above.
    • Other deceptive uses of URLs or links that are substantially similar to the above.
  • Notwithstanding the above, we do not prohibit:
    • Cross promotion that is not triggered by payment to a third party
    • Transferring admin or moderation responsibilities for a page or group to another user based on their interest in the page or group, rather than an exchange of value.
    • Posting or sharing clearly identified Branded Content.
Policy Rationale
We do not allow content that is designed to deceive, mislead, or overwhelm users in order to artificially increase viewership. This content detracts from people's ability to engage authentically on our platforms and can threaten the security, stability and usability of our services. We also seek to prevent abusive tactics, such as spreading deceptive links to draw unsuspecting users in through misleading functionality or code, or impersonating a trusted domain.
Online spam is a lucrative industry. Our policies and detection must constantly evolve to keep up with emerging spam trends and tactics. In taking action to combat spam, we seek to balance raising the costs for its producers and distributors on our platforms, with protecting the vibrant, authentic activity of our community.
Do not:
  • Post, share, engage with content or create accounts, Groups, Pages, Events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy or exchange site privileges , engagement, or product features, such as accounts, admin roles, permission to post, Pages, Groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policies.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g. “Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g. “Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook throughThe deceptive or misleading use of URLs, defined as:
      • Cloaking:Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive redirect behavior:pop-up websites. Websites that require an action (e.g. captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like/share-gating:Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive landing page functionality. Websites that have a misleading user interface, which results in accidental traffic being generated (e.g. pop-ups/unders, clickjacking, etc.).
      • ImpersonationTyposquatting:TheAn external website pretends to be a reputable brand or service by using a name, domain or content that features typos, misspellings or other means to impersonate well-known brands using a landing page similar to another, trusted site to mislead visitors (e.g. www.faceb00k.com, www.face_book.com).
      • And other behaviors that are substantially similar to the above.
We are making minor clarifications to the policy to better reflect the types of deceptive links we remove, including deceptive links that lead elsewhere on our family of apps and services.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience, detracts from people's ability to engage authentically in online communities, and can threaten the security, stability, and usability of our services. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Section 18: Spam:
Policy Rationale
We work hard to limit the spread of commercial spam to prevent false advertising, fraud, and security breaches, all of which detract from people's ability to share and connect. We do not allow people to use misleading or inaccurate information to collect likes, followers, or shares. ¹
We work hard to limit the spread of spam because we do not want to allow content that is designed to deceive, or that attempts to mislead users to increase viewership. This content creates a negative user experience and detracts from people's ability to engage authentically in online communities. We also aim to prevent people from abusing our platform, products, or features to artificially increase viewership or distribute content en masse for commercial gain.
Do not:
  • Artificially increase distribution for financial gain
  • Create or use fake accounts or compromise other people’s accounts to
    • Impersonate or pretend to be a business, organization, public figure, or private individual
    • Attempt to create connections, create content, or message people
  • Restrict access to content by requiring people to like, share, or recommend before viewing
  • Encourage likes, shares, or clicks under false pretenses
  • Maliciously use login credentials or personally identifiable information by:
    • Attempting to gather or share login credentials or personally identifiable information
    • Using another person’s login credentials or personally identifiable information
  • Promise non-existent Facebook features
  • Post, share, engage with content, or create accounts, groups, pages, events or other assets, either manually or automatically, at very high frequencies.
  • Attempt to or successfully sell, buy, or exchange site privileges or product features, such as accounts, admin roles, permission to post, pages, groups, likes, etc., except in the case of clearly identified branded content, as defined by our Branded Content Policy.
  • Require or claim that users are required to engage with content (e.g. liking, sharing) before they are able to view or interact with promised content.
  • Encourage likes, shares, follows, clicks, or the use of apps or websites under false pretenses, such as:
    • Offering false or non-existent services or functionality(e.g., “ Get a ‘Dislike’ button!”)
    • Failing to direct to promised content (e.g., “ Click here for a discount code at Nordstrom”; false play buttons)
    • Directing users off of Facebook through the deceptive or misleading use of URLs, defined as:
      • Cloaking: Presenting different content to Facebook users and Facebook crawlers or tools.
      • Misleading content: Content contains a link that promises one type of content but delivers something substantially different.
      • Deceptive Pop-up websites: Websites that require an action (captcha, watch ad, click here) in order to view the expected landing page content and the domain name of the URL changes after the required action is complete.
      • Like / Share-Gating: Landing pages that require users to like, share, or otherwise engage with content before gaining access to off-Facebook content.
      • Deceptive Landing Page Functionality: Websites that have a misleading user interface, which results in accidental traffic being generated (pop-ups/unders, clickjacking, etc.)
      • Impersonation: The website pretends to be a reputable brand or service by using a name, domain, or content featuring typos, misspellings, or other means to impersonate well-known brands (e.g. www.faceb00k.com, www.face_book.com, using a landing page similar to another, trusted site to mislead visitors).
      • And other behaviors that are substantially similar to those listed above.
¹ Previously, our policy on spam in the Community Standards included language about preventing hacking, phishing, and other cybersecurity-related issues. It was confusing to people as these issues did not directly fall under what most people see as “spam”. To clarify this, we have created a separate section for cybersecurity so everyone can see exactly how we enforce against different cyber attacks. Additionally, some of our policies dedicated to fighting spam on the platform have failed to keep pace with evolving methods for combatting spam. This was confusing to users that had content removed for spam. As we continue to enhance our ability to identify and take action against these violations, we updated the language to more accurately reflect our enforcement and provide more clarity to users about the types of behaviors that we consider to be spam.
Lietotāju pieredze
Aicinām apskatīt dažus piemērus tam, kā kopienas standarti tiek piemēroti Facebook tīklā: kas notiek, ziņojot par saturu, kurš, jūsuprāt, nebija jāpublicē Facebook tīklā, kas notiek, kad jums ziņo, ka esat pārkāpis kopienas standartus, un kā izskatās brīdinājuma ekrāns, kas tiek rādīts virs noteikta satura.
Piezīme. Mēs pastāvīgi ieviešam uzlabojumus, tāpēc piemēri, ko redzat šeit, var būt mazliet novecojuši salīdzinājumā ar to, ko pašlaik izmantojam.
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