薬物および医薬品

ポリシーの詳細

変更履歴
薬物および医薬品
広告主は、違法薬物や娯楽のための麻薬、またはMetaが独自の裁量で安全性に問題があると判断するその他の薬物、製品またはサプリメントの販売または使用を宣伝する広告を配信することはできません。処方箋、市販薬、大麻および大麻由来製品を宣伝する広告は、以下のポリシーに記載される固有の要件に従う必要があります。
Metaの各種テクノロジーで広告を配信する広告主は、広告規定に加え、コミュニティ規定に従う必要があります。
ガイドライン
広告でできないこと:
  • 違法薬物や娯楽のための麻薬、または安全が確認されていないその他の薬物、製品、サプリメントを要求、購入、販売、取引、寄付または贈与(試供品など)すること
  • 違法薬物や娯楽のための麻薬、または安全が確認されていないその他の薬物、製品、サプリメントの摂取を奨励すること
  • 薬物使用に関連する器具の販売を宣伝すること
広告でできること:
  • 禁止されている薬物、製品またはサプリメントの販売・摂取を宣伝しない限り、政治的主張、報道および意識向上キャンペーンの目的でこれらについて言及すること
詳しくは、ビジネスヘルプセンターをご覧ください。
危険性の高い薬物、非医療用の薬物および幻覚剤
広告で、違法薬物や娯楽のための麻薬、またはMetaが独自の裁量で安全性に問題があると判断するその他の薬物、製品またはサプリメントの販売または使用を宣伝することはできません。Metaの各種テクノロジーで広告を配信する広告主は、広告規定に加え、コミュニティ規定に従う必要があります。
概要
広告主は、違法薬物や娯楽のための麻薬、または安全性に問題があるその他の薬物、製品またはサプリメントの販売または使用を宣伝する広告を配信することはできません。
ガイドライン
広告でできないこと:
  • 違法薬物や娯楽のための麻薬、または安全が確認されていないその他の薬物、製品、サプリメントを要求、購入、販売、取引、寄付または贈与(試供品など)すること
  • 違法薬物や娯楽のための麻薬、または安全が確認されていないその他の薬物、製品、サプリメントの摂取を奨励すること
  • 薬物使用に関連する器具の販売を宣伝すること
  • 危険性の高い薬物を描いた商品の販売を宣伝すること
広告でできること:
  • 禁止されている薬物、製品またはサプリメントの販売・摂取を宣伝しない限り、政治的主張、報道および意識向上キャンペーンの目的でこれらについて言及すること
詳しくは、ビジネスヘルプセンターをご覧ください。
処方薬
弊社では、各種治療の医学的効果、利用しやすさ、費用の問題についての情報を共有するために処方薬を宣伝する広告を許可しています。同時に、このような製品の宣伝については、地域ごとに法令が異なることも認識しています。
弊社では、生活者へのリスクを軽減するため、処方薬を宣伝する、条件を満たした広告主に対し、その活動が適切に認可されていることを証明する書類の提出を求めています。オンライン薬局、テレヘルス企業および製薬会社は、適切に許可を受けている、あるいは広告のターゲットにしたい国で合法的に設立されていること、ならびに適用されるターゲット設定ガイドラインに準拠していることを示す証拠を提出しなければなりません(広告主が認定されている国で広告を配信するだけの場合を含む)。18歳未満の利用者を処方薬の広告のターゲットに設定することは認められません。
広告主は、こちらの手順に従って、利用資格を確認し、認可をリクエストすることができます。
概要
弊社では、各種治療の医学的効果、利用しやすさ、費用の問題についての情報を共有するために処方薬を宣伝する広告を許可しています。同時に、このような製品の宣伝については、地域ごとに法令が異なることも認識しています。
ガイドライン
LegitScriptによる有効な認証を受けている、条件を満たす広告主は、以下を条件として、処方薬を宣伝する広告を配信することができます。
  • 対象国(米国、カナダまたはニュージーランド)の利用者のみをターゲットに設定すること
  • 広告主が認定されている国の利用者のみをターゲットに設定すること
  • 18歳以上の利用者のみをターゲットに設定すること
  • Metaから認可を得る
Metaはオンライン薬局やテレヘルス企業に対して、有効なLegitScriptからの認証を保持することを要求しています。LegitScriptの認証取得後、こちらの手順に従って、Metaによる認可をリクエストする必要があります。
製薬会社は、以下のいずれかを選択できます。
(1)オンライン薬局やテレヘルス企業と同じ手順に従う
(2)Metaの内部審査プロセスを通して認可を申請する(LegitScriptの認証は不要)
広告主は、以下の広告の配信については、書面による認可を得る必要はありません。
  • 処方薬に関連する公共サービスのアナウンスを啓発、支持、または提供するもの
  • テレヘルスサービス全般について宣伝するもの
広告主は以下の広告を配信することはできません。
  • 処方薬を宣伝するもの。ただし、LegitScriptによる有効な認証を受けている、またはMetaの内部審査プロセスを完了している場合、資格のある医療従事者への相談または有効な処方箋の取得に関する免責情報を含む場合、処方薬に関するMetaのオンボーディングプロセスを完了している場合、対象国(米国、カナダまたはニュージーランド)の利用者のみをターゲットに設定する場合、広告主が許可されている国の利用者のみをターゲットに設定する場合、18歳以上の利用者のみをターゲットに設定する場合を除く
本ポリシーに準拠する方法については、ビジネスヘルプセンターをご覧ください。
市販薬
市販薬の販売を宣伝する広告は、現地の準拠法、義務付けられているまたは確立されている業界規定、ガイドライン、ライセンス、認可に準拠し、現地の準拠法に従って年齢および国のターゲット設定基準を含める必要があります。少なくとも、広告は18歳未満の人をターゲットにすることはできません。
概要
広告主は、適用される現地法、業界規範、ガイドライン、許可および承認をすべて遵守している限り、市販薬の販売を宣伝する広告を配信することができます。また、Metaは、市販薬の広告のターゲットを18歳未満に設定することを認めていません。
ガイドライン
市販薬とは、処方箋なしで購入または取得できる医薬品のことです。これには、抗炎症薬、抗アレルギー薬、消毒薬、抗生剤など、各種の一般的な外用薬や経口薬が含まれますが、これらに限定されません。広告主ができること:
  • 18歳以上の利用者に対して市販薬を宣伝すること
大麻および大麻由来製品
広告で、精神活性成分が含まれるTHC製品または大麻製品の販売を宣伝または提供することはできません。カンナビジオール(CBD)製品または類似のカンナビノイド製品の販売を宣伝または提供する広告は、書面による認可を事前に得ている場合にのみ認められます。Metaでは、CBD製品を宣伝する広告主がLegitScriptによる有効な認証を受けることを要件としています。認証を受けた広告主は、適用されるすべての現地法、義務付けられているまたは確立されている業界規定、ガイドライン(Metaのターゲット設定の要件を含む)に準拠する必要があります。
広告は、米国内でのみCBDの販売を宣伝または提供でき、18歳未満の人をターゲットに設定してはなりません。LegitScriptの認証は、こちらからお申し込みいただけます。広告主は、こちらの手順に従って、認可をリクエストすることができます。
広告は、カナダ、メキシコ、米国内でのみ大麻製品の販売を宣伝または提供でき、適用されるすべての現地法、義務付けられているまたは確立されている業界規定、ガイドラインに準拠する必要があります。
本ポリシーについて詳しくは、ビジネスヘルプセンターをご覧ください。
概要
広告主は、関連する精神活性成分が含まれるTHC製品または大麻製品を宣伝する広告を配信することはできません。
広告主は、LegitScriptによる有効な認証を受けており、Metaから書面による認可を得ており、適用されるすべての現地法、義務付けられているまたは確立されている業界規定、ガイドラインに準拠している限り、CBD製品を宣伝する広告を配信できます。CBD製品の広告は、健康や医療に関する効果をうたうことや、18歳未満の人をターゲットにすることはできず、以下の法域でのみ許可されます。
  • 米国
LegitScriptの認証は、こちらからお申し込みいただけます。広告主は、こちらの手順に従って、Metaによる認可をリクエストすることができます。 広告主は、以下の法域でのみ大麻製品を宣伝する広告を配信でき、適用されるすべての現地法、義務付けられているまたは確立されている業界規定、ガイドラインに準拠する必要があります。
  • カナダ
  • メキシコ
  • 米国
処方薬に関するMetaのポリシーの適用対象となる製品は、本ポリシーの適用対象とならず、当該製品の広告主は代わりにそのポリシーに準拠する必要があります。
本ポリシー、およびCBD製品と関連製品の販売を宣伝または提供する広告を弊社が許可している国について詳しくは、ビジネスヘルプセンターをご覧ください。
Metaの各種テクノロジーで広告を配信する広告主は、広告規定に加え、コミュニティ規定に従う必要があります。
ガイドライン
広告主は以下の広告を配信することはできません。
  • 精神活性成分が含まれるテトラヒドロカンナビノール(THC)製品または大麻製品の販売を宣伝または提供するもの。
    • これには、経口製品と非経口製品の両方が含まれます。
  • ボング、巻紙、ヴェポライザーなど、薬物使用に関連する器具の販売を宣伝するもの。
  • 対象の製品が人間または動物の疾病や健康状態を治療、治癒、予防、鎮静、または診断できると明示または暗示する主張が含まれるもの。
Metaから書面による認可を得た認定広告主は、以下の広告を配信できます。
  • 以下の要件を満たす限り、0.3%を超えるTHCが含まれないCBDの販売を宣伝または提供するもの。
    • 米国内の人のみをターゲットに設定しているもの。
    • 18歳以上の人のみをターゲットに設定しているもの。
広告主は、以下の広告の配信については、書面による認可を得る必要はありません。
  • 適用されるすべての現地法、義務付けられているまたは確立されている業界規定、ガイドライン、ライセンスに準拠していることを前提として、カナダ、メキシコ、米国内でCBDまたは0.3%を超えるTHC (大麻の種や繊維など)が含まれない大麻製品の販売を宣伝または提供する。
  • 禁止されている製品の販売を提供しないことを前提として、CBDおよび関連製品に関する啓発、擁護、または公共サービスのアナウンスを提供する。
本ポリシーに準拠する方法に関するヒントについては、ビジネスヘルプセンターをご覧ください。
Drugs and Pharmaceuticals
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion. Ads promoting prescription drugs, over-the-counter medicines, and cannabis derived products must follow specific requirements outlined in the policy below.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
High-Risk Drugs, Non-Medical Drugs and Entheogens
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion.Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Overview
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
  • Promote the sale of merchandise depicting high risk drugs
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
Prescription Drugs
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
To reduce risks to consumers, we require eligible advertisers promoting prescription drugs to provide evidence that their activities are appropriately licensed. Online pharmacies, telehealth providers, and pharmaceutical manufacturers must provide evidence that they are appropriately licensed or otherwise established as lawful in countries they want to target, and that they follow the applicable targeting guidelines, including only running ads in the countries in which they’re certified. Meta doesn’t allow targeting for prescription drugs to people under the age of 18.
Advertisers can check eligibility and request authorization by following these stepspermission using this form.
Overview
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
Guidelines
Qualified advertisers that are actively certified with LegitScript can run ads that promote prescription drugs as long as they:
  • Only target people in eligible countries (United States, Canada or New Zealand)
  • Only target people in countries in which they are certified
  • Only target people 18 years or older
  • Obtain authorization from Meta
Meta requires online pharmacies and telehealth providers to be actively certified with LegitScript. Once they have a LegitScript certification, they must request authorization from Meta by following these steps.
Pharmaceutical manufacturers have two options:
(1) Following the same steps as online pharmacies and telehealth providers, or
(2) Apply for authorization through Meta’s internal review process, which doesn’t require a LegitScript certification.
Advertisers don’t need written authorizationpermission to run ads that:
  • Educate, advocate or give public service announcements related to prescription drugs
  • Promote telehealth services generally
Advertisers can’t run ads that:
  • Promote prescription drugs unless they are actively certified by LegitScript or have gone through Meta’s internal review process; include a disclaimer to consult a licensed health professional or obtain a valid prescription; and have completed the Meta onboarding process for prescription drugs; only target people in eligible countries (United States, Canada or New Zealand); only target people in countries in which they are certified; and only target people over the age of 18
For tips on how to comply with this policy, visit the Business Help Center.
Over-The-Counter Drugs
Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws. At a minimum, ads may not be targeted to people under 18 years of age.
Overview
Advertisers can run ads that promote the sale of over-the-counter medicines as long as they comply with all applicable local laws, industry codes, guidelines, licenses and approvals. Additionally, Meta doesn’t allow targeting for over-the-counter medicine to people under the age of 18.
Guidelines
Over-the-counter medicine refers to medicine that can be purchased or obtained without a prescription. This includes but is not limited to various topical or ingestible common medications, such as anti-inflammatories, allergy medication, antiseptics or certain antibiotic medicines.Advertisers can:
  • Promote over-the-counter medicine to people 18 years or older
Cannabis and Cannabis Derived Products
Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.Ads that promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products are only allowed with prior written authorizationpermission. Meta requires advertisers promoting CBD products to be actively certified with LegitScript. Certified advertisers must comply with all applicable local laws, required or established industry codes and guidelines, including Meta’s targeting requirements.
Ads may only promote or offer the sale of CBD in the United States, and must not be targeted to people under 18 years of age. Advertisers can apply for certification with LegitScript here. Advertisers can request authorization by following these stepspermission using this form.
Ads may only promote or offer the sale of hemp products in Canada, Mexico and the United States, and must comply with all applicable local laws, required or established industry codes and guidelines.
For more information on this policy, visit our Business Help Center.
Overview
Advertisers can’t run ads that promote THC products or cannabis products containing related psychoactive components.
Advertisers can run ads that promote CBD products as long as they are actively certified with LegitScript, have written authorizationpermission from Meta and comply with all applicable local laws, required or established industry codes and guidelines. Ads for CBD products must not make health or medical claims or target people under 18 years of age, and are only allowed in the following jurisdiction:
  • United States
Advertisers can apply for certification with LegitScript here. Advertisers can request authorizationpermission from Meta using this formby following these steps.Advertisers can run ads that promote hemp products in the following jurisdictions only, and must comply with all applicable local laws, required or established industry codes and guidelines:
  • Canada
  • Mexico
  • United States
Note that products subject to Meta’s policy on Prescription Drugs are not subject to this policy, and advertisers of such products must instead comply with that policy.
For more information on this policy and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Advertisers can’t run ads that:
  • Promote or offer the sale of Tetrahydrocannabinol (THC) products or cannabis products containing related psychoactive components.
    • This includes both ingestible and non-ingestible products.
  • Promote the sale of drug-related paraphernalia, such as bongs, rolling papers and vaporizers
  • Contain any claims that expressly state or imply that the featured products can treat, cure, prevent, mitigate or diagnose a disease or medical condition in humans or animals.
Certified advertisers with written authorizationpermission from Meta can run ads that:
  • Promote or offer the sale of CBD products that don’t contain >0.3% THC as long as they:
    • Only target people in the United States.
    • Only target people aged 18 years or older.
Advertisers don’t need written authorizationpermission to run ads that:
  • Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.
  • Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.
For tips on how to comply with this policy, visit our Business Help Center.
Drugs and Pharmaceuticals
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion. Ads promoting prescription drugs, over-the-counter medicines, and cannabis derived products must follow specific requirements outlined in the policy below.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
High-Risk Drugs, Non-Medical Drugs and Entheogens
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion.Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Overview
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
  • Promote the sale of merchandise depicting high risk drugs
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
Prescription Drugs
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
To reduce risks to consumers, we require eligible advertisers promoting prescription drugs to provide evidence that their activities are appropriately licensed. Online pharmacies, telehealth providers, and pharmaceutical manufacturers must provide evidence that they are appropriately licensed or otherwise established as lawful in countries they want to target, and that they follow the applicable targeting guidelines, including only running ads in the countries in which they’re certified. Meta doesn’t allow targeting for prescription drugs to people under the age of 18.
Advertisers can check eligibility and request permission using this form.
Overview
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
Guidelines
Qualified advertisers that are actively certified with LegitScript can run ads that promote prescription drugs as long as they:
  • Only target people in eligible countries (United States, Canada or New Zealand)
  • Only target people in countries in which they are certified
  • Only target people 18 years or older
Advertisers don’t need written permission to run ads that:
  • Educate, advocate or give public service announcements related to prescription drugs
  • Promote telehealth services generally
Advertisers can’t run ads that:
  • Promote prescription drugs unless they are actively certified by LegitScript and have completed the Meta onboarding process for prescription drugsPromote prescription drugs unless they are actively certified by LegitScript; include a disclaimer to consult a licensed health professional or obtain a valid prescription; and have completed the Meta onboarding process for prescription drugs; only target people in eligible countries (United States, Canada or New Zealand); only target people in countries in which they are certified; and only target people over the age of 18
For tips on how to comply with this policy, visit the Business Help Center.
Over-The-Counter Drugs
Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws. At a minimum, ads may not be targeted to people under 18 years of age.
Overview
Advertisers can run ads that promote the sale of over-the-counter medicines as long as they comply with all applicable local laws, industry codes, guidelines, licenses and approvals. Additionally, Meta doesn’t allow targeting for over-the-counter medicine to people under the age of 18.
Guidelines
Over-the-counter medicine refers to medicine that can be purchased or obtained without a prescription. This includes but is not limited to various topical or ingestible common medications, such as anti-inflammatories, allergy medication, antiseptics or certain antibiotic medicines.Advertisers can:
  • Promote over-the-counter medicine to people 18 years or older
Cannabis and Cannabis Derived Products
Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.Ads that promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products are only allowed with prior written permission. Meta requires advertisers promoting CBD products to be actively certified with LegitScript. Certified advertisers must comply with all applicable local laws, required or established industry codes and guidelines, including Meta’s targeting requirements.
Ads may only promote or offer the sale of CBD in the United States, and must not be targeted to people under 18 years of age. Advertisers can apply for certification with LegitScript here. Advertisers can request permission from Meta using this form.
Ads may only promote or offer the sale of hemp products in Canada, Mexico and the United States, and must comply with all applicable local laws, required or established industry codes and guidelines.
For more information on this policy, visit our Business Help Center.
Overview
Advertisers can’t run ads that promote THC products or cannabis products containing related psychoactive components.
Advertisers can run ads that promote CBD products as long as they are actively certified with LegitScript, have written permission from Meta and comply with all applicable local laws, required or established industry codes and guidelines. Ads for CBD products must not make health or medical claims or target people under 18 years of age, and are only allowed in the following jurisdiction:
  • United States
Advertisers can apply for certification with LegitScript here. Advertisers can request permission from Meta using this form.Advertisers can run ads that promote hemp products in the following jurisdictions only, and must comply with all applicable local laws, required or established industry codes and guidelines:
  • Canada
  • Mexico
  • United States
Note that products subject to Meta’s policy on Prescription Drugs are not subject to this policy, and advertisers of such products must instead comply with that policy.
For more information on this policy and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Advertisers can’t run ads that:
  • Promote or offer the sale of Tetrahydrocannabinol (THC) products or cannabis products containing related psychoactive components.
    • This includes both ingestible and non-ingestible products.
  • Promote the sale of drug-related paraphernalia, such as bongs, rolling papers and vaporizers
  • Contain any claims that expressly state or imply that the featured products can treat, cure, prevent, mitigate or diagnose a disease or medical condition in humans or animals.
Certified advertisers with written permission from Meta can run ads that:
  • Promote or offer the sale of CBD products that don’t contain >0.3% THC as long as they:
    • Only target people in the United States.
    • Only target people aged 18 years or older.
Advertisers don’t need written permission to run ads that:
  • Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.
  • Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.
For tips on how to comply with this policy, visit our Business Help Center.
Drugs and Pharmaceuticals
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion. Ads promoting prescription drugs, over-the-counter medicines, and cannabis derived products must follow specific requirements outlined in the policy below.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
High-Risk Drugs, Non-Medical Drugs and Entheogens
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Meta at its sole discretion.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Overview
Advertisers can’t run ads that promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements.
Guidelines
Ads can't:
  • Solicit, buy, sell, trade, donate or gift (such as freebies) or illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Encourage the consumption of illicit, recreational, or other potentially unsafe drugs, products or supplements
  • Promote the sale of drug-related paraphernalia
Ads can:
  • Refer to prohibited drugs, products, or supplements for the purposes of political advocacy, news, and awareness campaigns as long as they don’t promote the sale or consumption of those substances
For more information, visit the Business Help Center.
Prescription Drugs
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
To reduce risks to consumers, we require eligible advertisers promoting prescription drugs to provide evidence that their activities are appropriately licensed. Online pharmacies, telehealth providers, and pharmaceutical manufacturers must provide evidence that they are appropriately licensed or otherwise established as lawful in countries they want to target, and that they follow the applicable targeting guidelines, including only running ads in the countries in which they’re certified. Meta doesn’t allow targeting for prescription drugs to people under the age of 18.
Advertisers can check eligibility and request permission using this form.
Overview
We allow ads that promote prescription drugs in order to share information around medical efficacy, accessibility and affordability of different types of treatments. At the same time, we know that laws and regulations vary across regions when it comes to promoting these products.
Guidelines
Qualified advertisers that are actively certified with LegitScriptwith written permission from Meta can run ads that promote prescription drugs as long as they:
  • Only target people in eligible countries (United States, Canada or New Zealand)
  • Only target people in countries in which they are certified
  • Only target people 18 years or older
Advertisers don’t need written permission to run ads that:
  • Educate, advocate or give public service announcements related to prescription drugs
  • Promote telehealth services generally
Advertisers can’t run ads that:
  • Promote prescription drugs unless they have written permission from Metaare actively certified by LegitScript and have completed the Meta onboarding process for prescription drugs; only target people in eligible countries (United States, Canada or New Zealand); only target people in countries in which they are certified; and only target people over the age of 18
For tips on how to comply with this policy, visit the Business Help Center.
Over-The-Counter Drugs
Ads that promote the sale of over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws. At a minimum, ads may not be targeted to people under 18 years of age.
Overview
Advertisers can run ads that promote the sale of over-the-counter medicines as long as they comply with all applicable local laws, industry codes, guidelines, licenses and approvals. Additionally, Meta doesn’t allow targeting for over-the-counter medicine to people under the age of 18.
Guidelines
Over-the-counter medicine refers to medicine that can be purchased or obtained without a prescription. This includes but is not limited to various topical or ingestible common medications, such as anti-inflammatories, allergy medication, antiseptics or certain antibiotic medicines.
Advertisers can:
  • Promote over-the-counter medicine to people 18 years or older
Cannabis and Cannabis Derived Products
Ads may not promote or offer the sale of THC products or cannabis products containing related psychoactive components.
Ads that promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products are only allowed with prior written permission. Meta requires advertisers promoting CBD products to be actively certified with LegitScript. Certified advertisers must comply with all applicable local laws, required or established industry codes and guidelines, including Meta’s targeting requirements.
Ads may only promote or offer the sale of CBD in the United States, and must not be targeted to people under 18 years of age. Advertisers can apply for certification with LegitScript here. Advertisers can request permission from Meta using this form.
Ads may only promote or offer the sale of hemp products in Canada, Mexico and the United States, and must comply with all applicable local laws, required or established industry codes and guidelines.
For more information on this policy, visit our Business Help Center.
Overview
Advertisers can’t run ads that promote THC products or cannabis products containing related psychoactive components. Advertisers can run ads that promote CBD products as long as they are actively
certified with LegitScript, have written permission from Meta and comply with all applicable local laws, required or established industry codes and guidelines. Ads for CBD products must not make health or medical claims or target people under 18 years of age, and are only allowed in the following jurisdiction:
  • United States
Advertisers can apply for certification with LegitScript here. Advertisers can request permission from Meta using this form.
Advertisers can run ads that promote hemp products in the following jurisdictions only, and must comply with all applicable local laws, required or established industry codes and guidelines:
  • Canada
  • Mexico
  • UnistedUnited States
Note that products subject to Meta’s policy on Prescription Drugs are not subject to this policy, and advertisers of such products must instead comply with that policy.
For more information on this policy and countries where we allow ads to promote or offer the sale of CBD and related products, visit our Business Help Center.
Advertisers running ads across Meta technologies must follow our Community Standards, in addition to our Advertising Standards.
Guidelines
Advertisers can’t run ads that:
  • Promote or offer the sale of Tetrahydrocannabinol (THC) products or cannabis products containing related psychoactive components.
    • This includes both ingestible and non-ingestible products.
  • Promote the sale of drug-related paraphernalia, such as bongs, rolling papers and vaporizers
  • Contain any claims that expressly state or imply that the featured products can treat, cure, prevent, mitigate or diagnose a disease or medical condition in humans or animals.
Certified advertisers with written permission from Meta can run ads that:
  • Promote or offer the sale of CBD products that don’t contain >0.3% THC as long as they:
    • Only target people in the United States.
    • Only target people aged 18 years or older.
Advertisers don’t need written permission to run ads that:
  • Promote or offer the sale of hemp products that don’t contain CBD or >0.3% THC (e.g. hemp seed and hemp fiber) in Canada, Mexico and the United States, provided they comply with all applicable local laws, required or established industry codes, guidelines and licenses.
  • Educate, advocate or give public service announcements related to CBD and related products, provided they don’t offer any prohibited products for sale.
For tips on how to comply with this policy, visit our Business Help Center.
This change specifies that an active LegitScript certification is required to run prescription drug (Rx) ads.
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