Low Quality or Disruptive Content

Policy details

Change log


Change log


Current version

Low Quality or Disruptive Content

Ads must not contain content leading to external destination (landing) pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content. For more information on what we consider low quality, visit our Business Help Center.


Advertisers can’t run low quality ads that may lead to poor experiences for people who use our technologies. We don’t allow content that is designed to be shared in deceptive or annoying ways or that attempts to mislead people to drive engagement.


Ads can’t include:

  • Images that are excessively cropped or require people to click them to view the full image for better context
  • Deceptive or exaggerated ad text that incentivizes people to click on the ad
  • Sexually suggestive or shocking content on the landing page
  • A high ratio of ads relative to content on the landing page

Additionally, ads need to provide a high quality experience, which includes the ad destination. As a result, advertisers need to avoid:

  • Designing landing pages for the primary purpose of showing ads
  • Using excessive popup ads, interstitial ads or poor ad formatting on landing pages
  • Featuring malicious or deceptive ads on landing pages

Advertisers can run ads that:

  • Link to landing pages that include a significant amount of original content relevant to the ad
  • Minimize the amount of content that blocks or prevents people from viewing the original text on the landing page
  • Display the entire article on the primary landing page


We have the same policies around the world, for everyone on Facebook.

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