מודעות על סוגיות חברתיות, בחירות או פוליטיקה

פרטי המדיניות

יומן שינויים
מודעות על סוגיות חברתיות, בחירות או פוליטיקה
למפרסמים מותר להציג מודעות על סוגיות חברתיות, בחירות או פוליטיקה, בתנאי שהמפרסם מציית לכל החוקים הרלוונטיים ולתהליך ההרשאה ש-Meta דורשת. Meta רשאית להגביל מודעות בנושאי סוגיות חברתיות, בחירות או פוליטיקה. בנוסף, ייתכן שהחוק המקומי יאסור לפרסם תוכן מסוים הקשור לבחירות באזורים ספציפיים לפני ההצבעה; אפשר ללחוץ כאן לקבלת מידע נוסף.
סקירה כללית
המדיניות מקדמת שקיפות, אחריות אישית ואותנטיות. היא דורשת שקיפות מוגברת מצד אנשים הנבחרים והממונים למשרות ציבוריות, מועמדים למשרה ציבורית וכן מפרסמים של תוכן הכולל תוכן מודעות בנושאי סוגיות חברתיות, בחירות או פוליטיקה.
הנחיות
כל מפרסם שמציג מודעות על סוגיות חברתיות, בחירות או פוליטיקה, ונמצא במדינות שהוגדרו, או מתמקד באנשים במדינות אלה, חייב לעבור את תהליך ההרשאה ש-Meta דורשת, למעט בעלי אתרי חדשות שצוינו על-ידי Meta. הדרישה חלה על מודעות אשר:
  • נוצרה על-ידי, בשם או על מועמד למשרה ציבורית, דמות פוליטית, מפלגה פוליטית או ועדת פעולה פוליטית, או תומכת בתוצאה מסוימת של בחירות לתפקיד ציבורי;
  • עוסקת בנושא בחירות, משאל עם או יוזמת הצבעה כלשהי, כולל קמפיינים שמעודדים אנשים לצאת להצביע או נותנים מידע על בחירות
  • בנושא סוגיה חברתית כזו או אחרת במקום כזה או אחר שבו המודעה מוצגת
  • ‏נתונה לרגולציה כפרסום פוליטי
הדרישות משתנות ממדינה למדינה. אין להציג מודעות על סוגיות חברתיות, בחירות או פוליטיקה באיחוד האירופי, למעט מודעות שמכילות מידע על השעה, המיקום ואופן ההצבעה או רישום מצביעים כאשר הן מפורסמות על ידי רשויות הבחירות באיחוד האירופי; קראו כאן לקבלת מידע נוסף.
המפרסמים חייבים לכלול במודעות גילוי נאות מאומת שמציין מי שילם עליהן ('שולם על-ידי'), כדי להציג את הישות או האדם שאחראים להצגת המודעה בטכנולוגיות של Meta. הגילוי הנאות כפוף להגבלות.
מפרסמים שמציגים מודעות כאלה, ללא קשר למיקום, למיקוד או לפטור לאתרי חדשות, חייבים לציית לכל החוקים והתקנות הרלוונטיים, כולל, בין היתר, דרישות לגבי:
  • גילוי נאות, כתב גילוי ותוויות למודעות
  • תקופות חסימה
  • הפרעה של גורם זר
  • מגבלות הוצאה ודרישות דיווח
אם המודעות לא כוללות גילוי נאות, ואנחנו נגיע למסקנה שההודעה כוללת תוכן על סוגיות חברתיות, בחירות או פוליטיקה, המודעה תיפסל בשלב בדיקת המודעות. אם מודעה מסוימת כבר מוצגת, מערכות אוטומטיות יוכלו לסמן אותה בדגל, והקהילה שלנו תוכל לדווח עליה. אם יוחלט שהמודעה מפירה את המדיניות שלנו משום שחסר בה גילוי נאות, היא תיפסל, ותתווסף לספריית המודעות.
כמו כן המפרסמים חייבים למסור גילוי נאות כאשר מודעה בנושא סוגיה חברתית, בחירות או פוליטיקה מכילה תמונה או סרטון שנראים מציאותיים, או שמע שנשמע מציאותי, שנוצרו או נערכו באמצעות כלי AI גנרטיבי של צד שלישי כדי:
  • להציג אדם אמיתי כאילו אמר או עשה משהו שהוא לא אמר או עשה; או
  • להציג אדם שנראה אמיתי אך אינו קיים, אירוע שנראה אמיתי אך לא קרה, או לשנות צילום של אירוע אמיתי שקרה; או
  • להציג אירוע מציאותי שהתרחש לכאורה, אך לא מדובר בתמונה, בסרטון או בהקלטה קולית אמיתיים של אותו אירוע.
אם נגיע למסקנה שמפרסם מסוים לא דיווח כנדרש, אנחנו נדחה את המודעה, ומקרים חוזרים של אי-דיווח עלולים להוביל לענישה של אותו המפרסם.
הערה: יכול להיות שהתכונה הזו לא זמינה באזור שלך.
בנוסף לדיווח עצמי, החל מ-1 ביוני 2026, Meta תשתמש גם בטכנולוגיות של זיהוי אוטומטי כדי לזהות מתי מדיה של מודעה נוצרה או נערכה באמצעות כלי AI גנרטיבי של צד שלישי. לא נדרשת כל פעולה מצד המפרסם – כאשר המערכת תזהה תוכן שנוצר על ידי AI גנרטיבי, תופיע התווית "מידע שנוצר עם AI" במסגרת "מידע על המודעה הזו" הנגיש דרך תפריט שלוש הנקודות במודעה.
אין להציג במדינת וושינגטון או למקד בה מודעות הקשורות למדינת וושינגטון או לנבחרי ציבור מקומיים, למועמדים מקומיים, לבחירות מקומיות או ליוזמות הצבעה מקומיות. בנוסף, אין להציג במדינת וושינגטון או למקד בה מודעות הקשורות לחקיקה בסיאטל.
בארצות הברית, בברזיל, בהודו, בישראל, במקסיקו ובבריטניה, אסור להציג מודעות שמעודדות אנשים שלא להצביע או לפקפק בלגיטימיות של הבחירות הקרובות או הנוכחיות, או כאלה שמכילות טענות לניצחון בטרם עת.
  • ניתן לעיין במידע נוסף בנושא הצגת מודעות על סוגיות חברתיות, בחירות או פוליטיקה במרכז העזרה לעסקים.
  • התחל את תהליך ההרשאה בכתובת facebook.com/id
  • עיין במידע נוסף על האופן שבו אנחנו בודקים מודעות על סוגיות חברתיות, בחירות או פוליטיקה, ועיין בטקסים לדוגמה במרכז העזרה לעסקים
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country. Ads about social issues, elections or politics are not allowed to run in the European Union, except for ads containing information about the time, place, and manner of voting or voter registration when placed by election authorities in the EU; read here to learn more.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was created or edited using third-party generative AI tools to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Note: This feature may not be available in your region.
In addition to self-disclosure, beginning June 1, 2026, Meta will also use automated detection technology to identify when ad media has been created or edited using third-party generative AI tools. No advertiser action is required - when AI-generated content is detected, an "AI Info" label will appear in the "About this Ad," accessible via the three-dot menu on the ad.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In the United States, Brazil, India, Israel, Mexico, and the United Kingdom, ads must not discourage people from voting or call into question the legitimacy of an upcoming or ongoing election, or contain premature claims of election victory.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country. Ads about social issues, elections or politics are not allowed to run in the European Union; read here to learn more.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or alteredcreated or edited using third-party generative AI tools to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Note: This feature may not be available in your region.
In addition to self-disclosure, beginning June 1, 2026, Meta will also use automated detection technology to identify when ad media has been created or edited using third-party generative AI tools. No advertiser action is required - when AI-generated content is detected, an "AI Info" label will appear in the "About this Ad," accessible via the three-dot menu on the ad.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In the United States, Brazil, India, Israel, Mexico, and the United Kingdom, ads must not discourage people from voting or call into question the legitimacy of an upcoming or ongoing election, or contain premature claims of election victory.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country. Ads about social issues, elections or politics are not allowed to run in the European Union; read here to learn more.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In the United States, Brazil, India, Israel, Mexico, Member States of the European Union (EU), and the United Kingdom, ads must not discourage people from voting or call into question the legitimacy of an upcoming or ongoing election, or contain premature claims of election victory.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In the United States, Brazil, India, Israel, Mexico, Member States of the European Union (EU), and the United Kingdom, ads must not discourage people from voting or call into question the legitimacy of an upcoming or ongoing election, or contain premature claims of election victory.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
The Transparency Center language was updated to clarify that ads about elections must not contain premature claims of election victory and apply to both upcoming and ongoing elections.
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In the United States, Brazil, India, Israel, Mexico, and Member States of the European Union (EU),and the United Kingdom, ads must not discourage people from voting or call into question the legitimacy of an upcoming election.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In the United States, Brazil, India, Israel, Mexico, and Member States of the European Union (EU), ads must not discourage people from voting or call into question the legitimacy of an upcoming election.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In the United States, Brazil,India,Israel, and Member States of the European Union (EU), ads must not discourage people from voting or call into question the legitimacy of an upcoming election.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
Updating the list of countries where our prohibited election ads policies apply.
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In certain regionsthe United States, Brazil, Israel, and Member States of the European Union (EU), ads must not discourage people from voting or call into question the legitimacy of an upcoming election.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
Ads about Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
Overview
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Guidelines
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
  • Is made by, on behalf of or about a candidate for public office, a political figure, a political party, a political action committee or advocates for the outcome of an election to public office
  • Is about any election, referendum or ballot initiative, including "get out the vote" or election information campaigns
  • Is about any social issue in any place where the ad is being run
  • Is regulated as political advertising
Requirements vary by country.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
  • Disclaimer, disclosure and ad labeling
  • Blackout periods
  • Foreign interference
  • Spending limits and reporting requirements
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Advertisers must also disclose when a social issue, elections, or political ad contains a photorealistic image or video, or realistic sounding audio, that was digitally created or altered to:
  • Depict a real person as saying or doing something they did not say or do; or
  • Depict a realistic-looking person that does not exist or a realistic-looking event that did not happen, or alter footage of a real event that happened; or
  • Depict a realistic event that allegedly occurred, but that is not a true image, video, or audio recording of the event.
If we determine that an advertiser has not disclosed as required, we will reject the ad, and repeated failure to disclose may result in penalties against the advertiser.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In certain regions, ads must not discourage people from voting or call into question the legitimacy of an upcoming election.
  • Learn how to run ads about social issues, elections or politics in the Business Help Center
  • Begin the authorization process at facebook.com/id
  • Learn about how we review ads about social issues, elections or politics and review text examples in the Business Help Center
אכיפה
המדיניות שלנו זהה בכל העולם ולכל מי שנמצא בפייסבוק.
צוותי בדיקה
הצוות הגלובלי שלנו מונה מעל 15,000 בודקים שעובדים בכל יום כדי לשמור על בטיחותם של האנשים בפייסבוק.
מעורבות בעלי עניין
מומחים חיצוניים, אנשי אקדמיה, ארגונים לא ממשלתיים וקובעי מדיניות מסייעים בגיבוש כללי הקהילה של פייסבוק.