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In the case of Armenian People and the Armenian Genocide (aka “Two Buttons Meme”), a Facebook user in the United States posted a comment with an adaptation of the ‘two buttons’ meme. This featured the split-screen cartoon from the original ‘two buttons’ meme, but with a Turkish flag substituted for the cartoon character’s face, with corresponding statements in English: “The Armenian Genocide is a lie” and “The Armenians were terrorists that deserved it.” The Oversight Board overturned Meta’s decision to remove the comment under the Hateful Conduct Community Standard (previously referred to as “Hate Speech”). A majority of the Board found it fell into Facebook’s exception for content condemning or raising awareness of hatred. Following the Board's recommendation in 2021, Meta made a commitment to allow users to specify in their appeal submissions that their content falls under one of the exceptions to the Hateful Conduct policy, such as satirical content or sharing hateful content to condemn or raise awareness. Meta introduced a feature that allowed users to provide additional context when they submitted appeals (generic for any policy) on both Facebook and Instagram. This feature was rolled out in August 2023 for Facebook and November 2023 for Instagram.
What was the impact of Meta’s implementation of this recommendation?
In response to a recommendation from the Board in 2021, Meta committed to let users indicate in their appeal submission that their content falls into one of the exceptions to the Hateful Conduct policy, calling out specifically exceptions in Community Standards for satirical content and where users share hateful content to condemn it or raise awareness. In a related recommendation from this Board decision, we also share more details in our Community Standards to note that in certain cases, we may allow content that may otherwise violate the Community Standards when it is determined that the content is satirical.
The ability to add additional context in appeal submissions (generic for any policy) was launched for Facebook in August 2023, and for Instagram in November 2023.
From February 1 - 28, 2024 there were 7.3M+ appeal submissions across Facebook and Instagram
