Our 2023 Community Forum on Generative AI
UPDATED MAR 16, 2026
Forum date: October 2023
Countries: Brazil, Germany, Spain, United States
Representative Sample: 1,545
Guiding Questions: What principles should guide generative AI’s engagement with users?
We announced our 2023 Community Forum on GenAI shortly after the technology began to capture the public mind because we wanted to better understand the underlying principles that should inform how chatbots provide guidance and advice, as well as how they should interact with people. This forum included a total of 1,545 participants from Brazil, Germany, Spain and the United States. The results of the Forum have helped shape some of the most foundational choices to date in our design of GenAI products and will continue to inform the direction of Generative AI products.
This Forum informed our strategy on how, and under what circumstances, chatbots can be personalized for users and what information they can remember to support the user experience.
- For example, feedback from the public showed that participants preferred user controls that enable them to personalize experiences and clear transparency about what data was being used. This has guided features associated with transparency and disclosure of GenAI activities, such as user notifications.
- In addition, the findings from the Forum informed company strategy on how to approach issues of AI chatbot memory in ways that are consistent with user preferences. For example, there was an overwhelming consensus that, as long as users are made aware, AI chatbots should use people’s past conversations to offer the best experience.
- The Forum also helped a team of design and product experts decide to have a more neutral user experience as a default setting for AI agents to start with. Participants highlighted the importance of considering vulnerable users in the development of AI, which has informed our product strategy.
Given the rapidly changing nature of GenAI technologies, we purposely designed the 2023 Community Forum to provide us with direction at the foundational level which focuses on the values that underlie how our technology interacts with people. As a result, we can return to this input over time and it can provide lasting direction which scales to a large number of product decisions we have to make. We are committed to retaining this feedback and considering it in conjunction with the input we receive from subsequent Community Forums on these issues.