Facebook Stories AI system

UPDATED MAR 12, 2025

The content you see on your Facebook Stories is selected, ranked and delivered to you by an artificial intelligence (AI) system. Within one AI system, multiple machine learning models work together to deliver your experience. These models and their input signals are dynamic and they change frequently as the system learns and improves over time.

Overview of Facebook Stories

When you view and interact with Facebook, one of the underlying AI systems delivers stories to you. This content appears at the top of your Feed and comes from people and Pages on Facebook.

Note: Facebook Stories may also include advertisements. That content is not powered by the AI we describe in this system card.

How Facebook Stories works

The AI system behind Facebook Stories automatically shows you stories from people or Pages by predicting what you’re most likely to be interested in. Here’s how it works:

Gather stories
First, the system gathers all relevant stories shared by people or Pages within the last 24 hours. It then attempts to remove stories that may go against our Community Standards.
Make and analyze predictions
Next, the system takes all stories that are available to you and applies predictions about stories you’ll find most relevant and valuable. The system keeps these stories and removes the rest.
Rank stories
The system then ranks this smaller set of stories based on how likely you are to interact with each story.
Apply additional rules
Finally, the system applies rules to ensure a balanced mix of stories from people and Pages.

How to customize what you see

Your experience on Facebook Stories is personalized based on your activity, and you have options to control or customize what you see. Below, we describe how to do this with different in-product features. Options shown here may not be available to everyone.

Report

If you see a story that you think goes against Facebook’s Community Standards, you can report it.

Unfollow

You can unfollow a friend, Page or person to stop seeing stories from them.

See oldest stories first, before they disappear

To see stories from those you follow in chronological order, click "Stories" in the Feeds tab. Learn more.

Mute a story

To stop seeing a story, you can mute it. After doing so, you won’t see any more stories from the person or Page that produced the story unless you unmute them.

You can share a story by sending it to someone via Messenger, adding it to your own story or adding it to your Page’s story.

How the AI delivers content to you

We want you to see content you enjoy and find interesting. To achieve this, the AI system has models that help it make predictions about content you'll find most relevant and valuable. These prediction models use underlying input signals to help select content you're most likely to engage with.

Below are some of the significant predictions–and input signals that inform them–that we use in this AI system.

The predicted number of stories you will watch in an author's collection