Facebook Pages You May Like AI system

UPDATED DEC 13, 2024
The content you see on your Facebook Pages You May Like is selected, ranked and delivered to you by an artificial intelligence (AI) system. Within one AI system, multiple machine learning models work together to deliver your experience. These models and their input signals are dynamic and they change frequently as the system learns and improves over time.

Overview of Facebook Pages You May Like

When you view and interact with Facebook, one of the underlying AI systems will show you small businesses you may be interested in interacting with. You may follow the business pages if they are of interest to you.
How Facebook Pages You May Like works
When you view and interact with Facebook, one of the underlying AI systems delivers personalized Page recommendations to you. These recommendations help you discover new Pages you might find interesting or relevant.
  1. Gather Inventory
    First, the system gathers Pages that might interest you. These could include Pages your friends have followed or Pages that relate to topics or products you’ve recently engaged with.
  2. Leverage signals
    Now, the system considers a variety of input signals about each Page, based on your activity and the attributes of the Page. The system applies certain integrity processes to help reduce the distribution of content that may go against our Community Standards. Then the system uses these signals to narrow the pool of eligible Page suggestions.
  3. Make predictions
    From there, the system has models that help it make predictions about Pages you’ll find most relevant.
  4. Rank Pages by score
    Finally, the system calculates a score for each Page and puts Pages in order by this score. Pages that the system predicts will provide more value for you are shown to you first.
How to customize what you see
Your experience on Facebook Pages You May Like is personalized based on your activity, and you have options to control or customize what you see. Below, we describe how to do this with different in-product features. Options shown here may not be available to everyone.
Dismiss
You can dismiss Page suggestions in your Feed by clicking “X” in the upper right-hand corner of a single Page suggestion or in the whole set of Page suggestions. This helps ensure you won’t see these Page recommendations again.
Discover non-personalized Pages
To discover Pages to follow that are not personalized specifically to you, use the search feature in the Feeds tab. By doing so, your search results will be based on the search term you enter. Learn more.
How the AI delivers content to you
We want you to see content you enjoy and find interesting. To achieve this, the AI system has models that help it make predictions about content you'll find most relevant and valuable. These prediction models use underlying input signals to help select content you're most likely to engage with.
Below are some of the significant predictions-and input signals that inform them-that we use in this AI system.
How likely you are to click to like a Page on Facebook
Signals influencing this prediction include:
  • How many pages you have liked within the past month
  • How similar the page is to other pages you have liked
  • How often you’ve been shown Pages You May Like and how frequently you follow pages after viewing them
How likely a page will benefit from receiving a like on Facebook
Signals influencing this prediction include:
  • How often you've seen similar pages in the past month.
  • The description of the page
  • How many times the page's ads have been seen by various users in the last day.