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Vaccine Discouragement

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Vaccine Discouragement
Ads must not discourage people from vaccination or advocate against vaccines.
Overview
Advertisers can’t run ads that discourage people from vaccination or advocate against vaccines. At Meta, we want to help spread accurate messages about the safety and efficacy of vaccines, while prohibiting ads with misinformation that could harm public health efforts.
Guidelines
Ads can’t:
  • Portray vaccination as useless, meaningless or ineffective, or advise people not to get vaccinated.
  • Claim vaccination is unsafe or unhealthy, or will result in death or injury. This includes ads that describe or imply permanent side effects, unless these side effects are proven.
  • Contain information inconsistent with health authorities’ guidance on vaccination.
  • Question the efficacy of vaccinations, or describe the diseases vaccinations are created to combat as non-harmful in order to discourage vaccinations.
  • Promote removing or limiting access to vaccinations.
  • Cast doubt on a health provider or health service in order to discourage vaccination.
  • Discuss or describe the ingredients in a vaccine in order to discourage vaccination.
  • Describe vaccines as being tools for inserting chips or to collect biometric data from people.
  • Challenge a piece of legislation or government policy while using delegitimizing language, such as saying that vaccines are harmful.
Ads can:
  • Discuss vaccine legislation or bills. This includes, but is not limited to ads that challenge:
    • Local laws requiring people to be vaccinated
    • Funding for vaccines
    • Local school requirements mandating that children be vaccinated
  • Discuss vaccine mandates.
  • Discuss the safety of vaccine trials, as long as they don’t equate the safety of a trial with the safety of a rolled-out vaccine.
Jõustamine
Meil on ühesugused eeskirjad kogu maailmas kõikidele Facebooki kasutajatele.
Ãœlevaatusmeeskonnad
Meie enam kui 15 000 ülevaatajast koosnev ülemaailmne meeskond töötab iga päev selle nimel, et inimestel oleks Facebookis turvaline.
Sidusrühmade kaasamine
Väliseksperdid, akadeemikud, valitsusvälised organisatsioonid ja poliitikakujundajad aitavad täiustada Facebooki kogukonnareegleid.